Rascasse Audience Intelligence

Tropicana Target Market in United States

A data profile of the people who buy, follow and care about Tropicana in United States — modelled from more than twelve digital signal sources. Tropicana has an estimated audience of 886,300 people in United States.

#14among Soft drinks in United States#2617among Brand in United States#1430in Food & Beverages

The average Tropicana fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New Jersey, Florida.

Top brand affinities include Carmen, Texaco, Alphas, with strongest over-indexing on Carmen (1628.9× the country average).

Demographically, the Tropicana audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tropicana fan in United States is balanced, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Carmen.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tropicana profile in United States.

Audience size
886K
in United States
Gender
49.6%♀
50.4% male
Age
41.6
average years
Country rank
#25657
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tropicana

49.6% are female, 50.4% are male, average age 41.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Tropicana audience in United States
MetricValue
Female49.6%
Male50.4%
Average age41.6
Estimated audience size886,300
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Tropicana audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Tropicana audience comes from United States.

Worldwide audience distribution share by country for Tropicana
CountryShare
United States27.8%
Colombia21.3%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tropicana audience in United States is strongest.

Fig. 05

Top regions by affinity

Tropicana customers by region in United States
#RegionReachAffinity×
01New Jersey~100K5.33×
02Kansas~30K4.70×
03Nevada~40K4.44×
04Missouri~30K2.09×
05North Carolina~50K2.01×
06California~200K1.80×
07Delaware~4K1.65×
08Oklahoma~20K1.59×
09Florida~80K1.34×
10Pennsylvania~40K1.28×
11Washington, District of Columbia~3K1.27×
12New York~60K1.26×
13Maryland~20K1.20×
14Indiana~20K1.04×
15Texas~70K0.95×
16Arizona~20K0.85×
17Connecticut~8K0.85×
18Tennessee~10K0.82×
19Kentucky~9K0.81×
20Illinois~20K0.79×
21Washington~10K0.74×
22Alaska~1K0.72×
23Rhode Island~2K0.71×
24Vermont~1K0.71×
25New Mexico~3K0.70×
26North Dakota~1K0.70×
27Hawaii~3K0.68×
28South Dakota~1K0.68×
29Virginia~10K0.66×
30Massachusetts~10K0.66×
31Montana~2K0.66×
32Utah~5K0.65×
33Arkansas~5K0.63×
34Idaho~3K0.63×
35Georgia~20K0.62×
36Oregon~6K0.62×
37Louisiana~7K0.61×
38New Hampshire~2K0.61×
39Ohio~20K0.59×
40West Virginia~2K0.59×
41Maine~2K0.59×
42Iowa~4K0.58×
43Nebraska~3K0.58×
44Colorado~8K0.56×
45South Carolina~7K0.55×
46Mississippi~4K0.55×
47Michigan~10K0.54×
48Wisconsin~7K0.51×
49Minnesota~6K0.50×
50Alabama~6K0.48×
Fig. 06

Affinity by region

Affinity by region — Tropicana, United States
0.48×1.00×5.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tropicana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tropicana audience
#·InterestCategoryAffinity×
01CarmenLiterature1628.90×
02Caring.comBusiness & Career50.67×
03American CurlPets & Animals48.04×
04Tate's Bake ShopShopping42.40×
05Jimmy Dean SausageFood & Beverages41.04×
06Tonkinese catPets & Animals39.37×
07Atomic SkisSports38.62×
08TexacoCars & Mobility35.27×
09David Copperfield (illusionist)Movies & TV30.81×
10AlphasMovies & TV30.72×
11Exotic ShorthairPets & Animals19.90×
12BeatboxingMusic & Radio14.46×
13Ski mountaineeringSports11.93×
14Tim HortonSports10.04×
15Ski touringSports9.32×
16Public relationsBusiness & Career6.77×
17Staples (Canada)Business & Career4.69×
18Chicago CubsSports4.69×
19verizonTechnology & Electronics3.84×
20WingstopFood & Beverages3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tropicana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tropicana audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.10×
Quality AwarenessPREMIUM1.41×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tropicana audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.80×
SpiritualityBALANCE0.84×
Community OrientationOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tropicana's target market in United States?

Tropicana's target market in United States covers an estimated 886,300 people, concentrated in California and New Jersey.

02

What is the gender split and age of Tropicana customers?

49.6% of the Tropicana audience are female, 50.4% are male, with an average age of 41.6 years.

03

Which brands do Tropicana fans like most?

Tropicana fans show strongest brand affinity for Carmen (1628.9×), Texaco (35.27×), and Alphas (30.72×) over the country average.

04

Where do Tropicana fans live in United States?

Tropicana fans in United States are most concentrated in California (reach ~200K), New Jersey (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tropicana fans also like?

Beyond Tropicana itself, the audience over-indexes on Texaco (35.27×), Alphas (30.72×), Tim Horton (10.04×), and Caring.com (50.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Tropicana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tropicana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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