A data profile of the people who buy, follow and care about Carmen in United States — modelled from more than twelve digital signal sources. Carmen has an estimated audience of 685,873 people in United States.
The average Carmen fan in United States is 38.5 years old, balanced, and lives primarily in Ohio.
The audience is concentrated in Ohio, California, Texas.
Top brand affinities include Tropicana, Lyric poetry, Web server, with strongest over-indexing on Tropicana (1628.9× the country average).
Demographically, the Carmen audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Carmen fan in United States is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Tropicana.
The key figures that characterise the Carmen profile in United States.
45.7% are female, 54.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.5 |
| Estimated audience size | 685,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 16% |
Where the Carmen audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~100K | 6.54× | |
| 02 | Maryland | ~20K | 1.89× | |
| 03 | New Jersey | ~30K | 1.55× | |
| 04 | Missouri | ~20K | 1.45× | |
| 05 | Arkansas | ~8K | 1.40× | |
| 06 | Nebraska | ~5K | 1.40× | |
| 07 | Tennessee | ~20K | 1.39× | |
| 08 | Minnesota | ~10K | 1.38× | |
| 09 | Washington, District of Columbia | ~3K | 1.32× | |
| 10 | Kansas | ~6K | 1.19× | |
| 11 | Alabama | ~10K | 1.09× | |
| 12 | California | ~80K | 1.08× | |
| 13 | Oklahoma | ~8K | 1.07× | |
| 14 | North Carolina | ~20K | 1.04× | |
| 15 | Texas | ~60K | 1.02× | |
| 16 | New York | ~40K | 0.99× | |
| 17 | Michigan | ~20K | 0.98× | |
| 18 | Wisconsin | ~10K | 0.98× | |
| 19 | Pennsylvania | ~20K | 0.97× | |
| 20 | Florida | ~40K | 0.94× | |
| 21 | Louisiana | ~8K | 0.94× | |
| 22 | Mississippi | ~5K | 0.93× | |
| 23 | Illinois | ~20K | 0.92× | |
| 24 | Delaware | ~2K | 0.90× | |
| 25 | Georgia | ~20K | 0.82× | |
| 26 | Arizona | ~10K | 0.82× | |
| 27 | Virginia | ~10K | 0.80× | |
| 28 | Massachusetts | ~10K | 0.78× | |
| 29 | South Carolina | ~8K | 0.78× | |
| 30 | Colorado | ~8K | 0.75× | |
| 31 | Connecticut | ~5K | 0.75× | |
| 32 | New Mexico | ~3K | 0.75× | |
| 33 | Alaska | ~1K | 0.75× | |
| 34 | Indiana | ~9K | 0.74× | |
| 35 | Washington | ~10K | 0.72× | |
| 36 | Nevada | ~5K | 0.72× | |
| 37 | Vermont | <1K | 0.72× | |
| 38 | Idaho | ~2K | 0.71× | |
| 39 | Hawaii | ~2K | 0.70× | |
| 40 | Kentucky | ~6K | 0.69× | |
| 41 | Oregon | ~5K | 0.69× | |
| 42 | North Dakota | <1K | 0.69× | |
| 43 | West Virginia | ~2K | 0.68× | |
| 44 | Maine | ~2K | 0.67× | |
| 45 | Iowa | ~4K | 0.64× | |
| 46 | Rhode Island | ~1K | 0.64× | |
| 47 | Montana | ~1K | 0.63× | |
| 48 | Utah | ~4K | 0.62× | |
| 49 | South Dakota | <1K | 0.62× | |
| 50 | New Hampshire | ~2K | 0.59× |
The strongest cross-interests of the Carmen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropicana | Food & Beverages | 1628.90× | ||
| 02 | RMC Sport | Sports | 72.74× | ||
| 03 | La Scala | Arts & Culture | 67.24× | ||
| 04 | Harvey's | Food & Beverages | 37.62× | ||
| 05 | Lyric poetry | Literature | 34.98× | ||
| 06 | Vivo (telecommunications) | Technology & Electronics | 27.66× | ||
| 07 | Ronaldinho | Sports | 20.00× | ||
| 08 | International education | Business & Career | 18.98× | ||
| 09 | Atlético Madrid | Sports | 17.56× | ||
| 10 | El País | News | 16.15× | ||
| 11 | FIFA Club World Cup | Sports | 15.15× | ||
| 12 | Web server | Technology & Electronics | 12.12× | ||
| 13 | Colorado Rockies | Sports | 10.69× | ||
| 14 | Western Union | Business & Career | 8.26× | ||
| 15 | Las Vegas | Travel & Leisure | 6.14× | ||
| 16 | Spanish language | Politics & Society | 5.60× | ||
| 17 | Solar energy | Home & Garden | 4.22× | ||
| 18 | Radio | Technology & Electronics | 3.36× | ||
| 19 | Mortgage loans | Business & Career | 3.24× | ||
| 20 | Classical music | Music & Radio | 2.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.24× | |
| Quality Awareness | PREMIUM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| DIY Mentality | THRILL | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Carmen has an estimated audience of 685,873 people in United States, concentrated in Ohio and California.
45.7% of Carmen fans are female, 54.3% are male, with an average age of 38.5 years.
Carmen fans show strongest brand affinity for Tropicana (1628.9×), Lyric poetry (34.98×), and Web server (12.12×) over the country average.
Carmen fans in United States are most concentrated in Ohio (reach ~100K), California (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Carmen itself, the audience over-indexes on Lyric poetry (34.98×), Web server (12.12×), Las Vegas (6.14×), and RMC Sport (72.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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