Carmen Audience in United States

Carmen logo

Carmen has an estimated audience of 683,602 people in United States. 45.7% are female, 54.3% are male, average age 38.5. Top regions: Ohio, California, Texas. Top brand affinities: Minnesota, Nationality, Kenyatta University, headspace, Goop.

The average Carmen fan in United States is 38.5 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Minnesota, Nationality, Kenyatta University, with strongest over-indexing on Minnesota (5.9× the country average). Demographically, the Carmen audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Carmen fans

Demographic split for Carmen audience in United States
MetricValue
Female45.7%
Male54.3%
Average age38.5
Estimated audience size683,602

Audience persona

The typical Carmen fan in United States is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Carmen in United States
RegionReachAffinity
Ohio142,8386.78×
California78,5351.04×
Texas55,4340.94×
Florida44,5960.96×
New York39,3821.03×
New Jersey29,1571.68×
North Carolina22,7121.1×
Pennsylvania22,2260.97×
Maryland21,9791.87×
Illinois20,9430.92×
Tennessee20,3281.48×
Michigan17,7210.99×
Georgia17,6210.84×
Missouri16,4041.49×
Virginia13,9660.84×
Minnesota13,5531.38×
Arizona11,5360.83×
Alabama10,9721.15×
Massachusetts10,9330.81×
Wisconsin9,6210.94×
Indiana9,0940.73×
Washington9,0620.66×
Colorado8,4940.79×
Louisiana8,3790.95×
Arkansas8,0241.42×
South Carolina7,9790.78×
Oklahoma6,6480.88×
Kansas6,3941.19×
Kentucky5,5370.65×
Oregon5,3450.68×
Mississippi5,1470.91×
Connecticut5,0380.73×
Nevada4,7410.72×
Nebraska4,6731.36×
Utah3,6500.6×
Iowa3,2400.58×
Washington, District of Columbia2,7031.32×
New Mexico2,4190.71×
Idaho1,9990.58×
Hawaii1,8910.64×
West Virginia1,8110.57×
Delaware1,6260.86×
Maine1,4600.6×
New Hampshire1,3060.48×
Rhode Island1,1600.53×
Alaska9060.62×
Montana8990.47×
North Dakota7630.54×
Vermont6910.58×
South Dakota6530.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carmen audience
BrandAffinityCategory
Minnesota5.9×Travel & Leisure
Nationality6.13×Politics & Society
Kenyatta University42.84×Business & Career
headspace16.37×Health
Goop9.23×Internet & Social Media
Hitchcock (film)25.25×Movies & TV
Emperor Entertainment Group20×Business & Career
Wok10.8×Food & Beverages
Google Home9.8×Technology & Electronics
Governor of Michigan10.38×Politics & Society
Fairy godmother9.66×Literature
Ira Glass22.07×Music & Radio
Grace Slick10.84×Music & Radio
Kendra Scott3.59×Fashion & Accessoires
Home equity2.28×Home & Garden
Historic site4.93×Arts & Culture
Lilongwe45.33×Travel & Leisure
Cherish (group)12.43×Music & Radio
Vocal harmony5.02×Music & Radio
Ken Ham21.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carmen audience
TraitClusterScore
SpiritualityBALANCE1.35
Price SensitivityPREMIUM1.21
Quality AwarenessPREMIUM1.17
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1.09
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Carmen
CountryShare
Mexico21.8%
United States20.9%
Italy13.3%

See Carmen audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Carmen have in United States?

Carmen has an estimated audience of 683,602 people in United States, concentrated in Ohio and California.

What is the gender split and age of Carmen fans?

45.7% of Carmen fans are female, 54.3% are male, with an average age of 38.5 years.

Which brands do Carmen fans like most?

Carmen fans show strongest brand affinity for Minnesota (5.9×), Nationality (6.13×), and Kenyatta University (42.84×) over the country average.

Where do Carmen fans live in United States?

Carmen fans in United States are most concentrated in Ohio (reach 142,838), California (reach 78,535), and Texas (reach 55,434). These three regions account for the largest share of the active audience.

What other brands do Carmen fans also like?

Beyond Carmen itself, the audience over-indexes on Nationality (6.13×), Kenyatta University (42.84×), headspace (16.37×), and Goop (9.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.