Rascasse Audience Intelligence

Caring.com Audience in United States

A data profile of the people who buy, follow and care about Caring.com in United States — modelled from more than twelve digital signal sources. Caring.com has an estimated audience of 463,203 people in United States.

#1230among Website / Newspaper / Magazine in United States#2368in Business & Career

The average Caring.com fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Luca Guadagnino, Merrill Lynch, Dollar Tree, with strongest over-indexing on Luca Guadagnino (1048.9× the country average).

Demographically, the Caring.com audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caring.com fan in United States is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Luca Guadagnino.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caring.com profile in United States.

Audience size
463K
in United States
Gender
56.6%♀
43.4% male
Age
44.8
average years
Country rank
#38309
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Caring.com

56.6% are female, 43.4% are male, average age 44.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Caring.com audience in United States
MetricValue
Female56.6%
Male43.4%
Average age44.8
Estimated audience size463,203
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Caring.com audience in United States
Age bracketShare%
16-1917%
20-2910%
30-3912%
40-4917%
50+43%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Caring.com audience comes from United States.

Worldwide audience distribution share by country for Caring.com
CountryShare
United States64.6%
United Kingdom5.4%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caring.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Caring.com fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~8K1.81×
02New Hampshire~3K1.74×
03Massachusetts~10K1.61×
04Rhode Island~2K1.55×
05Maryland~10K1.44×
06Florida~40K1.42×
07New Jersey~20K1.39×
08Illinois~20K1.35×
09New York~30K1.27×
10Delaware~2K1.27×
11Virginia~10K1.26×
12Michigan~10K1.21×
13Pennsylvania~20K1.19×
14Georgia~20K1.19×
15Maine~2K1.13×
16Vermont<1K1.13×
17North Carolina~20K1.12×
18Washington~10K1.10×
19South Carolina~8K1.09×
20California~50K1.06×
21Ohio~10K1.04×
22Colorado~7K1.01×
23Washington, District of Columbia~1K1.01×
24Wisconsin~7K0.99×
25Oregon~5K0.97×
26Missouri~7K0.94×
27Alabama~6K0.94×
28Arizona~9K0.93×
29Tennessee~9K0.92×
30Nevada~4K0.92×
31Mississippi~4K0.92×
32Texas~40K0.91×
33Louisiana~5K0.89×
34Indiana~7K0.84×
35Idaho~2K0.84×
36Minnesota~5K0.81×
37Kansas~3K0.80×
38New Mexico~2K0.79×
39West Virginia~2K0.79×
40Utah~3K0.78×
41Montana~1K0.78×
42Oklahoma~4K0.77×
43North Dakota<1K0.75×
44Hawaii~1K0.74×
45Kentucky~4K0.72×
46Nebraska~2K0.72×
47Alaska<1K0.72×
48South Dakota<1K0.68×
49Iowa~3K0.67×
50Arkansas~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Caring.com, United States
0.64×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caring.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caring.com audience
#·InterestCategoryAffinity×
01Luca GuadagninoMovies & TV1048.90×
02Merrill LynchBusiness & Career54.23×
03TropicanaFood & Beverages50.67×
04Murdoch MysteriesMovies & TV48.49×
05Matilda the MusicalMusic & Radio42.03×
06BroadchurchMovies & TV30.37×
07Slumberland FurnitureHome & Garden20.74×
08Borussia DortmundSports20.00×
09Singapore AirlinesTravel & Leisure20.00×
10Etihad AirwaysTravel & Leisure20.00×
11American Furniture WarehouseShopping19.47×
12Mamma Mia!Movies & TV15.15×
13Michael CeraMovies & TV13.72×
14FiberglassTechnology & Electronics13.23×
15EmiratesTravel & Leisure12.91×
16Dollar TreeShopping12.00×
17Scooby-DooMovies & TV7.89×
18Retail bankingBusiness & Career6.69×
19Google DriveTechnology & Electronics5.16×
20Planet FitnessSports2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caring.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caring.com audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.59×
Career OrientationPOWER1.78×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caring.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.50×
Social Media UsageJOY0.79×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caring.com have in United States?

Caring.com has an estimated audience of 463,203 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Caring.com fans?

56.6% of Caring.com fans are female, 43.4% are male, with an average age of 44.8 years.

03

Which brands do Caring.com fans like most?

Caring.com fans show strongest brand affinity for Luca Guadagnino (1048.9×), Merrill Lynch (54.23×), and Dollar Tree (12×) over the country average.

04

Where do Caring.com fans live in United States?

Caring.com fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Caring.com fans also like?

Beyond Caring.com itself, the audience over-indexes on Merrill Lynch (54.23×), Dollar Tree (12×), Tropicana (50.67×), and Scooby-Doo (7.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Caring.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caring.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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