Murdoch Mysteries Audience in United States

Murdoch Mysteries logo

Murdoch Mysteries has an estimated audience of 613,353 people in United States. 81.1% are female, 18.9% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Pillars of Eternity, Goodwood Revival, Four Weddings and a Funeral, Pharmacy Technician Certification Board (PTCB), Top Gear.

The average Murdoch Mysteries fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillars of Eternity, Goodwood Revival, Four Weddings and a Funeral, with strongest over-indexing on Pillars of Eternity (464.49× the country average). Demographically, the Murdoch Mysteries audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

Demographics of Murdoch Mysteries fans

Demographic split for Murdoch Mysteries audience in United States
MetricValue
Female81.1%
Male18.9%
Average age31.7
Estimated audience size613,353

Audience persona

The typical Murdoch Mysteries fan in United States is more female, around 31.7 years old, with strong Tradition tendencies and a notable affinity for Pillars of Eternity.

Top regions in United States

Top regions ranked by reach for Murdoch Mysteries in United States
RegionReachAffinity
California43,5320.65×
Texas40,1160.76×
Florida35,2450.85×
New York25,9600.76×
Ohio23,7851.26×
Pennsylvania23,5051.14×
Michigan20,5481.28×
Illinois19,6530.96×
North Carolina18,3711×
Georgia15,0900.8×
Virginia14,5950.98×
Indiana14,0771.26×
Washington14,0751.14×
Tennessee13,8501.13×
Arizona12,3220.98×
Missouri12,1381.23×
New Jersey11,5380.74×
Wisconsin11,4931.25×
Massachusetts10,4640.87×
South Carolina9,9991.08×
Minnesota9,6611.1×
Alabama9,2851.08×
Maryland9,1800.87×
Oregon8,7091.24×
Colorado8,6260.89×
Kentucky8,0841.05×
Oklahoma7,6091.12×
Louisiana6,4990.82×
Iowa5,8831.16×
Arkansas5,5441.1×
Kansas5,3141.1×
Utah4,9680.9×
Connecticut4,9370.8×
Mississippi4,6140.91×
Nevada4,1700.7×
Idaho3,7401.22×
Nebraska3,0250.98×
West Virginia3,0211.06×
New Mexico2,9610.96×
Maine2,9491.34×
New Hampshire2,9461.22×
Montana2,1741.28×
Rhode Island1,9030.97×
Delaware1,6660.98×
Hawaii1,4560.55×
Alaska1,3541.03×
Vermont1,3131.22×
South Dakota1,1360.8×
Washington, District of Columbia1,0520.57×
North Dakota1,0390.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Murdoch Mysteries audience
BrandAffinityCategory
Pillars of Eternity464.49×Games
Goodwood Revival99.52×Sports
Four Weddings and a Funeral77.05×Movies & TV
Pharmacy Technician Certification Board (PTCB)83.11×
Top Gear41.58×Movies & TV
BBC History Magazine126.6×Politics & Society
Bear Grylls Survival Academy122.82×Business & Career
Prime Suspect (U.S. TV series)78.65×Movies & TV
NHK World66.87×Movies & TV
Psycho (1960 film)22.06×Movies & TV
Rake (Australian TV series)45.07×Movies & TV
Dear Evan Hansen40.12×Music & Radio
Dragon (2011 film)19.7×Movies & TV
Death in Paradise (TV series)44.16×Movies & TV
Frankie Dettori124.92×Sports
Planet Terror57.94×Movies & TV
Yahoo!ショッピング5.22×
Caring.com48.49×Business & Career
Penn & Teller31.3×Movies & TV
Foyle's War63.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Murdoch Mysteries audience
TraitClusterScore
TraditionCONSERVATISM1.39
SustainabilityBALANCE1.35
SpiritualityBALANCE1.29
CreativityOPEN1.29
Pet OwnershipJOY1.17
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Murdoch Mysteries
CountryShare
United States37.0%
Germany16.2%
Canada12.6%

See Murdoch Mysteries audiences in other countries

More Mystery audiences in United States

Frequently asked questions

How many fans does Murdoch Mysteries have in United States?

Murdoch Mysteries has an estimated audience of 613,353 people in United States, concentrated in California and Texas.

What is the gender split and age of Murdoch Mysteries fans?

81.1% of Murdoch Mysteries fans are female, 18.9% are male, with an average age of 31.7 years.

Which brands do Murdoch Mysteries fans like most?

Murdoch Mysteries fans show strongest brand affinity for Pillars of Eternity (464.49×), Goodwood Revival (99.52×), and Four Weddings and a Funeral (77.05×) over the country average.

Where do Murdoch Mysteries fans live in United States?

Murdoch Mysteries fans in United States are most concentrated in California (reach 43,532), Texas (reach 40,116), and Florida (reach 35,245). These three regions account for the largest share of the active audience.

What other brands do Murdoch Mysteries fans also like?

Beyond Murdoch Mysteries itself, the audience over-indexes on Goodwood Revival (99.52×), Four Weddings and a Funeral (77.05×), Pharmacy Technician Certification Board (PTCB) (83.11×), and Top Gear (41.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Murdoch Mysteries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.