Rascasse Audience Intelligence

Murdoch Mysteries Audience in United States

A data profile of the people who buy, follow and care about Murdoch Mysteries in United States — modelled from more than twelve digital signal sources. Murdoch Mysteries has an estimated audience of 634,235 people in United States.

#7among Mystery in United States#2718among Movie / TV Show / Series in United States#5922in Movies & TV

The average Murdoch Mysteries fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pillars of Eternity, Goodwood Revival, Four Weddings and a Funeral, with strongest over-indexing on Pillars of Eternity (464.49× the country average).

Demographically, the Murdoch Mysteries audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Murdoch Mysteries fan in United States is more female, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Pillars of Eternity.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Murdoch Mysteries profile in United States.

Audience size
634K
in United States
Gender
81.1%♀
18.9% male
Age
31.7
average years
Country rank
#31757
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Murdoch Mysteries viewers

81.1% are female, 18.9% are male, average age 31.7.

Fig. 02

Gender split

81.1%
Female
18.9%
Male
Demographic split for Murdoch Mysteries audience in United States
MetricValue
Female81.1%
Male18.9%
Average age31.7
Estimated audience size634,235
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Murdoch Mysteries audience in United States
Age bracketShare%
16-1948%
20-2916%
30-3912%
40-4911%
50+13%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Murdoch Mysteries audience comes from United States.

Worldwide audience distribution share by country for Murdoch Mysteries
CountryShare
United States32.2%
Canada16.6%
Germany15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Murdoch Mysteries audience in United States is strongest.

Fig. 05

Top regions by affinity

Murdoch Mysteries fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.31×
02Michigan~20K1.27×
03Wisconsin~10K1.26×
04Idaho~4K1.23×
05Ohio~20K1.22×
06Indiana~10K1.21×
07Missouri~10K1.21×
08Vermont~1K1.21×
09Oregon~8K1.20×
10New Hampshire~3K1.20×
11Montana~2K1.19×
12Iowa~6K1.17×
13West Virginia~3K1.17×
14Alabama~10K1.14×
15Arkansas~6K1.14×
16Kansas~6K1.14×
17Minnesota~10K1.13×
18Oklahoma~8K1.13×
19Pennsylvania~20K1.12×
20Tennessee~10K1.10×
21Alaska~1K1.10×
22Kentucky~8K1.09×
23South Carolina~10K1.07×
24Washington~10K1.05×
25Nebraska~3K1.03×
26Delaware~2K1.01×
27Mississippi~5K1.00×
28New Mexico~3K1.00×
29Arizona~10K0.99×
30North Carolina~20K0.98×
31Rhode Island~2K0.97×
32Virginia~10K0.95×
33North Dakota~1K0.95×
34Illinois~20K0.90×
35South Dakota~1K0.87×
36Colorado~8K0.85×
37Louisiana~7K0.84×
38Utah~5K0.84×
39Maryland~9K0.83×
40Connecticut~5K0.82×
41Florida~30K0.81×
42Massachusetts~10K0.81×
43Georgia~20K0.80×
44New York~20K0.73×
45Texas~40K0.72×
46Nevada~4K0.72×
47New Jersey~10K0.69×
48California~40K0.62×
49Hawaii~2K0.62×
50Washington, District of Columbia~1K0.61×
Fig. 06

Affinity by region

Affinity by region — Murdoch Mysteries, United States
0.61×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Murdoch Mysteries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Murdoch Mysteries audience
#·InterestCategoryAffinity×
01Pillars of EternityGames464.49×
02BBC History MagazinePolitics & Society126.60×
03Bear Grylls Survival AcademyBusiness & Career122.82×
04The Island with Bear GryllsMovies & TV109.61×
05Goodwood RevivalSports99.52×
06Pharmacy Technician Certification Board (PTCB)NGO / Political Party83.11×
07Prime Suspect (U.S. TV series)Movies & TV78.65×
08Four Weddings and a FuneralMovies & TV77.05×
09NHK WorldMovies & TV66.87×
10Foyle's WarMovies & TV63.85×
11Planet TerrorMovies & TV57.94×
12Caring.comBusiness & Career48.49×
13Rake (Australian TV series)Movies & TV45.07×
14Death in Paradise (TV series)Movies & TV44.16×
15Top GearMovies & TV41.58×
16Dear Evan HansenMusic & Radio40.12×
17Lucky Star (manga)Literature38.07×
18Penn & TellerMovies & TV31.30×
19Psycho (1960 film)Movies & TV22.06×
20Dragon (2011 film)Movies & TV19.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Murdoch Mysteries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Murdoch Mysteries audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.51×
SustainabilityBALANCE1.65×
Healthy LifestyleBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Murdoch Mysteries audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Risk AppetiteTHRILL0.93×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Murdoch Mysteries have in United States?

Murdoch Mysteries has an estimated audience of 634,235 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Murdoch Mysteries viewers?

81.1% of Murdoch Mysteries fans are female, 18.9% are male, with an average age of 31.7 years.

03

Which brands do Murdoch Mysteries fans like most?

Murdoch Mysteries fans show strongest brand affinity for Pillars of Eternity (464.49×), Goodwood Revival (99.52×), and Four Weddings and a Funeral (77.05×) over the country average.

04

Where do Murdoch Mysteries fans live in United States?

Murdoch Mysteries fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Murdoch Mysteries fans also like?

Beyond Murdoch Mysteries itself, the audience over-indexes on Goodwood Revival (99.52×), Four Weddings and a Funeral (77.05×), Pharmacy Technician Certification Board (PTCB) (83.11×), and Top Gear (41.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Murdoch Mysteries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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