NHK World Audience in United States

NHK World logo

NHK World has an estimated audience of 384,394 people in United States. 36.7% are female, 63.3% are male, average age 37.8. Top regions: California, Hawaii, Florida. Top brand affinities: Plainfield, New Jersey, Cam Ward, Nebraska Cornhuskers football, Wok, Huaraz.

The average NHK World fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Hawaii, Florida. Top brand affinities include Plainfield, New Jersey, Cam Ward, Nebraska Cornhuskers football, with strongest over-indexing on Plainfield, New Jersey (80.25× the country average). Demographically, the NHK World audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of NHK World fans

Demographic split for NHK World audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.8
Estimated audience size384,394

Audience persona

The typical NHK World fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Plainfield, New Jersey.

Top regions in United States

Top regions ranked by reach for NHK World in United States
RegionReachAffinity
California90,2222.13×
Hawaii26,52816.06×
Florida19,2460.74×
Washington17,7322.3×
New York17,0760.79×
Texas16,9800.51×
Georgia12,1921.03×
Pennsylvania11,7100.9×
New Jersey11,0781.13×
Illinois10,8690.85×
Virginia10,3751.11×
Maryland8,8101.33×
Colorado6,1551.02×
Ohio5,9190.5×
Utah5,4481.58×
Michigan5,2180.52×
Massachusetts5,0230.66×
North Carolina4,8210.42×
Oregon4,5171.03×
Arizona4,4910.57×
Missouri4,4080.71×
Tennessee3,7640.49×
Nevada3,2900.88×
Connecticut3,2100.83×
Indiana3,0480.43×
Minnesota2,7080.49×
Wisconsin2,6680.46×
Alabama2,4910.46×
Kentucky2,4620.51×
Louisiana2,3070.47×
South Carolina1,9700.34×
Washington, District of Columbia1,5871.37×
Delaware1,2821.21×
New Mexico1,2210.63×
Oklahoma1,1950.28×
Idaho1,0680.55×
Kansas1,0490.35×
Iowa1,0140.32×
Nebraska8120.42×
Arkansas8070.25×
Mississippi7780.25×
Maine6980.51×
Montana5400.51×
West Virginia5350.3×
New Hampshire4940.33×
Alaska4700.57×
Rhode Island4430.36×
Vermont3690.55×
South Dakota2940.33×
North Dakota2150.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NHK World audience
BrandAffinityCategory
Plainfield, New Jersey80.25×Travel & Leisure
Cam Ward5.43×Sports
Nebraska Cornhuskers football4×Sports
Wok6.33×Food & Beverages
Huaraz11.67×Travel & Leisure
Tezz5.61×Movies & TV
JDSU2.24×Business & Career
Hidden Objects Games11.95×Games
Governor of Michigan5.23×Politics & Society
Tiffany Haddish3.4×Movies & TV
Home staging3.43×Home & Garden
Google Photos1.6×Technology & Electronics
Google Home4.15×Technology & Electronics
headspace5.95×Health
Ken Ham12.97×Business & Career
Fairy godmother4.71×Literature
Grace Slick5.41×Music & Radio
Cherish (group)6.59×Music & Radio
Charlamagne Tha God5.64×Movies & TV
Urban horticulture2.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NHK World audience
TraitClusterScore
PatriotismCONSERVATISM1.42
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.29
Quality AwarenessPREMIUM1.24
TravellingTHRILL1.22
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for NHK World
CountryShare
Japan40.5%
United States20.9%
United Kingdom5.6%

See NHK World audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NHK World have in United States?

NHK World has an estimated audience of 384,394 people in United States, concentrated in California and Hawaii.

What is the gender split and age of NHK World fans?

36.7% of NHK World fans are female, 63.3% are male, with an average age of 37.8 years.

Which brands do NHK World fans like most?

NHK World fans show strongest brand affinity for Plainfield, New Jersey (80.25×), Cam Ward (5.43×), and Nebraska Cornhuskers football (4×) over the country average.

Where do NHK World fans live in United States?

NHK World fans in United States are most concentrated in California (reach 90,222), Hawaii (reach 26,528), and Florida (reach 19,246). These three regions account for the largest share of the active audience.

What other brands do NHK World fans also like?

Beyond NHK World itself, the audience over-indexes on Cam Ward (5.43×), Nebraska Cornhuskers football (4×), Wok (6.33×), and Huaraz (11.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NHK World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.