NHK World Audience in United States

NHK World logo

NHK World has an estimated audience of 384,394 people in United States. 36.7% are female, 63.3% are male, average age 37.8. Top regions: California, Hawaii, Florida. Top brand affinities: Murdoch Mysteries, Jeff Bezos, Capital One, Broadchurch, Jollibee.

The average NHK World fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Hawaii, Florida. Top brand affinities include Murdoch Mysteries, Jeff Bezos, Capital One, with strongest over-indexing on Murdoch Mysteries (93.73× the country average). Demographically, the NHK World audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of NHK World fans

Demographic split for NHK World audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.8
Estimated audience size384,394

Audience persona

The typical NHK World fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Murdoch Mysteries.

Top regions in United States

Top regions ranked by reach for NHK World in United States
RegionReachAffinity
California90,2222.13×
Hawaii26,52816.06×
Florida19,2460.74×
Washington17,7322.3×
New York17,0760.79×
Texas16,9800.51×
Georgia12,1921.03×
Pennsylvania11,7100.9×
New Jersey11,0781.13×
Illinois10,8690.85×
Virginia10,3751.11×
Maryland8,8101.33×
Colorado6,1551.02×
Ohio5,9190.5×
Utah5,4481.58×
Michigan5,2180.52×
Massachusetts5,0230.66×
North Carolina4,8210.42×
Oregon4,5171.03×
Arizona4,4910.57×
Missouri4,4080.71×
Tennessee3,7640.49×
Nevada3,2900.88×
Connecticut3,2100.83×
Indiana3,0480.43×
Minnesota2,7080.49×
Wisconsin2,6680.46×
Alabama2,4910.46×
Kentucky2,4620.51×
Louisiana2,3070.47×
South Carolina1,9700.34×
Washington, District of Columbia1,5871.37×
Delaware1,2821.21×
New Mexico1,2210.63×
Oklahoma1,1950.28×
Idaho1,0680.55×
Kansas1,0490.35×
Iowa1,0140.32×
Nebraska8120.42×
Arkansas8070.25×
Mississippi7780.25×
Maine6980.51×
Montana5400.51×
West Virginia5350.3×
New Hampshire4940.33×
Alaska4700.57×
Rhode Island4430.36×
Vermont3690.55×
South Dakota2940.33×
North Dakota2150.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NHK World audience
BrandAffinityCategory
Murdoch Mysteries93.73×Movies & TV
Jeff Bezos23.37×Business & Career
Capital One7.28×Business & Career
Broadchurch51.84×Movies & TV
Jollibee16.86×Food & Beverages
Google News8.53×News
Matilda the Musical80.25×Music & Radio
Google Maps5.49×Internet & Social Media
Indeed.com5.21×Business & Career
David Tennant23.76×Movies & TV
Diane Keaton6.43×Movies & TV
Planet Fitness4.08×Sports
Stephen Hawking12.82×Business & Career
Faye Dunaway25.96×Movies & TV
DuckDuckGo8.35×Internet & Social Media
Sharon Osbourne10.8×Movies & TV
StockTwits21.24×Business & Career
Elizabeth Taylor10.63×Movies & TV
PubMed15.32×Internet & Social Media
ICloud8.1×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NHK World audience
TraitClusterScore
PatriotismCONSERVATISM1.42
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.29
Quality AwarenessPREMIUM1.24
TravellingTHRILL1.22
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for NHK World
CountryShare
Japan40.5%
United States20.9%
United Kingdom5.6%

See NHK World audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NHK World have in United States?

NHK World has an estimated audience of 384,394 people in United States, concentrated in California and Hawaii.

What is the gender split and age of NHK World fans?

36.7% of NHK World fans are female, 63.3% are male, with an average age of 37.8 years.

Which brands do NHK World fans like most?

NHK World fans show strongest brand affinity for Murdoch Mysteries (93.73×), Jeff Bezos (23.37×), and Capital One (7.28×) over the country average.

Where do NHK World fans live in United States?

NHK World fans in United States are most concentrated in California (reach 90,222), Hawaii (reach 26,528), and Florida (reach 19,246). These three regions account for the largest share of the active audience.

What other brands do NHK World fans also like?

Beyond NHK World itself, the audience over-indexes on Jeff Bezos (23.37×), Capital One (7.28×), Broadchurch (51.84×), and Jollibee (16.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NHK World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.