Rascasse Audience Intelligence

NHK World Target Market in United States

A data profile of the people who buy, follow and care about NHK World in United States — modelled from more than twelve digital signal sources. NHK World has an estimated audience of 383,595 people in United States.

#4406among Brand in United States#7819in Movies & TV

The average NHK World fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include David Tennant, Murdoch Mysteries, Broadchurch, with strongest over-indexing on David Tennant (42.3× the country average).

Demographically, the NHK World audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NHK World fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for David Tennant.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NHK World profile in United States.

Audience size
384K
in United States
Gender
36.7%♀
63.3% male
Age
37.8
average years
Country rank
#42562
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NHK World

36.7% are female, 63.3% are male, average age 37.8.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for NHK World audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.8
Estimated audience size383,595
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the NHK World audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4916%
50+22%
Fig. 04

Worldwide distribution

19.8%

of the worldwide NHK World audience comes from United States.

Worldwide audience distribution share by country for NHK World
CountryShare
Japan38.7%
United States19.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NHK World audience in United States is strongest.

Fig. 05

Top regions by affinity

NHK World customers by region in United States
#RegionReachAffinity×
01Hawaii~30K15.37×
02Maine~4K2.59×
03Washington~20K2.19×
04California~80K1.90×
05Utah~5K1.32×
06Maryland~8K1.26×
07Washington, District of Columbia~1K1.22×
08Oregon~5K1.16×
09New Jersey~10K1.06×
10Delaware~1K1.03×
11Colorado~6K1.02×
12Virginia~9K1.00×
13Nevada~3K0.91×
14Alaska<1K0.90×
15Georgia~10K0.88×
16Rhode Island~1K0.87×
17North Dakota<1K0.86×
18Vermont<1K0.86×
19South Dakota<1K0.84×
20Montana<1K0.83×
21Pennsylvania~10K0.82×
22Illinois~10K0.80×
23New Mexico~2K0.80×
24New York~20K0.78×
25Connecticut~3K0.77×
26New Hampshire~1K0.77×
27Idaho~1K0.76×
28West Virginia~1K0.76×
29Massachusetts~5K0.72×
30Florida~20K0.71×
31Mississippi~2K0.71×
32Nebraska~1K0.71×
33Arkansas~2K0.68×
34Missouri~4K0.67×
35Iowa~2K0.65×
36Kansas~2K0.65×
37Arizona~5K0.63×
38Kentucky~3K0.63×
39Louisiana~3K0.62×
40Oklahoma~3K0.62×
41Wisconsin~3K0.60×
42Minnesota~3K0.60×
43Alabama~3K0.60×
44Tennessee~4K0.58×
45Michigan~6K0.56×
46Ohio~7K0.55×
47South Carolina~3K0.55×
48Indiana~4K0.54×
49Texas~20K0.51×
50North Carolina~6K0.49×
Fig. 06

Affinity by region

Affinity by region — NHK World, United States
0.49×1.00×15.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NHK World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NHK World audience
#·InterestCategoryAffinity×
01Murdoch MysteriesMovies & TV66.87×
02Matilda the MusicalMusic & Radio58.00×
03BroadchurchMovies & TV42.52×
04David TennantMovies & TV42.30×
05KygoMusic & Radio30.17×
06Faye DunawayMovies & TV23.49×
07Call the MidwifeMovies & TV17.75×
08Theo JamesMovies & TV12.97×
09ONE ChampionshipSports12.97×
10Sharon OsbourneMovies & TV10.12×
11Jessica ChastainMovies & TV9.43×
12WakeboardingSports5.33×
13Sustainable energyHome & Garden4.21×
14Renewable energyBusiness & Career4.17×
15First class travelTravel & Leisure3.40×
16Mortgage loansBusiness & Career3.28×
17Solar energyHome & Garden3.11×
18Vehicle insuranceCars & Mobility2.97×
19FedExBusiness & Career2.71×
20Planet FitnessSports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NHK World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NHK World audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Quality AwarenessPREMIUM1.70×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NHK World audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Luxury OrientationPREMIUM0.66×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NHK World's target market in United States?

NHK World's target market in United States covers an estimated 383,595 people, concentrated in California and Hawaii.

02

What is the gender split and age of NHK World customers?

36.7% of the NHK World audience are female, 63.3% are male, with an average age of 37.8 years.

03

Which brands do NHK World fans like most?

NHK World fans show strongest brand affinity for David Tennant (42.3×), Murdoch Mysteries (66.87×), and Broadchurch (42.52×) over the country average.

04

Where do NHK World fans live in United States?

NHK World fans in United States are most concentrated in California (reach ~80K), Hawaii (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NHK World fans also like?

Beyond NHK World itself, the audience over-indexes on Murdoch Mysteries (66.87×), Broadchurch (42.52×), Matilda the Musical (58×), and Faye Dunaway (23.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See NHK World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NHK World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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