Rascasse Audience Intelligence

Dear Evan Hansen Audience in United States

A data profile of the people who buy, follow and care about Dear Evan Hansen in United States — modelled from more than twelve digital signal sources. Dear Evan Hansen has an estimated audience of 949,790 people in United States.

#19among Musical in United States#3185in Music & Radio

The average Dear Evan Hansen fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mamma Mia!, Dirty Dancing, David Tennant, with strongest over-indexing on Mamma Mia! (42.91× the country average).

Demographically, the Dear Evan Hansen audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dear Evan Hansen fan in United States is more female, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for Mamma Mia!.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dear Evan Hansen profile in United States.

Audience size
950K
in United States
Gender
71.2%♀
28.8% male
Age
36.0
average years
Country rank
#24502
Musical in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dear Evan Hansen fans

71.2% are female, 28.8% are male, average age 36.0.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Dear Evan Hansen audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.0
Estimated audience size949,790
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Dear Evan Hansen audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3915%
40-4917%
50+18%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Dear Evan Hansen audience comes from United States.

Worldwide audience distribution share by country for Dear Evan Hansen
CountryShare
United States48.4%
United Kingdom15.3%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dear Evan Hansen audience in United States is strongest.

Fig. 05

Top regions by affinity

Dear Evan Hansen fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.06×
02Iowa~10K1.73×
03Maine~5K1.52×
04Missouri~20K1.49×
05Nebraska~7K1.46×
06Connecticut~10K1.30×
07Illinois~40K1.29×
08Minnesota~20K1.29×
09Massachusetts~20K1.26×
10Pennsylvania~40K1.24×
11Oregon~10K1.22×
12Vermont~2K1.20×
13Indiana~20K1.17×
14Idaho~6K1.17×
15Wisconsin~20K1.16×
16Kansas~8K1.13×
17Washington, District of Columbia~3K1.11×
18New Hampshire~4K1.06×
19Arkansas~8K1.05×
20Hawaii~4K1.04×
21Delaware~3K1.00×
22Washington~20K0.99×
23Oklahoma~10K0.99×
24New York~50K0.97×
25Colorado~10K0.95×
26North Dakota~2K0.94×
27New Jersey~20K0.93×
28Michigan~20K0.92×
29Virginia~20K0.92×
30Kentucky~10K0.92×
31Ohio~30K0.91×
32West Virginia~4K0.89×
33South Dakota~2K0.88×
34Arizona~20K0.87×
35Rhode Island~3K0.87×
36California~90K0.85×
37Texas~70K0.85×
38Alabama~10K0.85×
39North Carolina~20K0.82×
40Alaska~2K0.80×
41Maryland~10K0.79×
42South Carolina~10K0.79×
43Montana~2K0.79×
44Tennessee~10K0.76×
45Georgia~20K0.74×
46Florida~50K0.73×
47Louisiana~9K0.73×
48Nevada~7K0.71×
49Mississippi~5K0.66×
50New Mexico~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Dear Evan Hansen, United States
0.65×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dear Evan Hansen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dear Evan Hansen audience
#·InterestCategoryAffinity×
01Sweeney ToddLiterature59.02×
02University of EdinburghBusiness & Career48.55×
03Mamma Mia!Movies & TV42.91×
04Murdoch MysteriesMovies & TV40.12×
05David TennantMovies & TV36.28×
06Matilda the MusicalMusic & Radio35.79×
07Sara BareillesMusic & Radio34.07×
08Andrew Lloyd WebberMusic & Radio33.80×
09Dirty DancingMovies & TV32.75×
10My Fair LadyMovies & TV26.21×
11BroadchurchMovies & TV25.12×
12Kelsey GrammerMovies & TV24.88×
13Cats (musical)Music & Radio19.07×
14National Gallery of ArtArts & Culture18.50×
15Broadway theatreTravel & Leisure9.08×
16Musical theatreMovies & TV3.74×
17SupermanMovies & TV2.94×
18Harry PotterMovies & TV2.63×
19Trader Joe'sShopping2.63×
20Do it yourself (DIY)Home & Garden2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dear Evan Hansen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dear Evan Hansen audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
SustainabilityBALANCE1.60×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dear Evan Hansen audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Family OrientationCONSERVATISM0.82×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dear Evan Hansen have in United States?

Dear Evan Hansen has an estimated audience of 949,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dear Evan Hansen fans?

71.2% of Dear Evan Hansen fans are female, 28.8% are male, with an average age of 36.0 years.

03

Which brands do Dear Evan Hansen fans like most?

Dear Evan Hansen fans show strongest brand affinity for Mamma Mia! (42.91×), Dirty Dancing (32.75×), and David Tennant (36.28×) over the country average.

04

Where do Dear Evan Hansen fans live in United States?

Dear Evan Hansen fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dear Evan Hansen fans also like?

Beyond Dear Evan Hansen itself, the audience over-indexes on Dirty Dancing (32.75×), David Tennant (36.28×), Cats (musical) (19.07×), and Broadway theatre (9.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Dear Evan Hansen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dear Evan Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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