Dear Evan Hansen Audience in United States

Dear Evan Hansen has an estimated audience of 947,265 people in United States. 71.2% are female, 28.8% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Mamma Mia!, Cats (musical), Planet Fitness, University of Edinburgh, Broadway theatre.

The average Dear Evan Hansen fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mamma Mia!, Cats (musical), Planet Fitness, with strongest over-indexing on Mamma Mia! (31.77× the country average). Demographically, the Dear Evan Hansen audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Dear Evan Hansen fans

Demographic split for Dear Evan Hansen audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.0
Estimated audience size947,265

Audience persona

The typical Dear Evan Hansen fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mamma Mia!.

Top regions in United States

Top regions ranked by reach for Dear Evan Hansen in United States
RegionReachAffinity
California91,1980.88×
Texas72,3330.89×
New York53,2051.01×
Florida47,7570.74×
Pennsylvania37,0451.16×
Illinois30,2570.96×
Ohio28,0040.96×
Massachusetts26,8911.44×
Michigan24,4400.99×
North Carolina22,7760.8×
Virginia22,7220.98×
Indiana22,5791.3×
New Jersey22,1310.92×
Georgia20,6390.71×
Minnesota20,3981.5×
Washington18,3510.97×
Missouri17,6691.16×
Iowa15,7472.02×
Wisconsin15,5291.09×
Colorado15,4361.03×
Oregon14,6661.35×
Tennessee13,6290.72×
Arizona13,6190.7×
Connecticut12,9551.36×
Maryland12,8530.79×
Utah12,5911.48×
Oklahoma11,2751.07×
South Carolina10,4900.74×
Kentucky10,3510.87×
Alabama9,2860.7×
Arkansas9,0281.16×
Kansas8,7371.17×
Louisiana7,9430.65×
Nebraska7,9221.67×
Maine6,1071.8×
Nevada5,6390.62×
Idaho4,7551×
Mississippi4,5330.58×
New Hampshire4,0001.07×
West Virginia3,8730.88×
Hawaii3,7440.92×
Washington, District of Columbia3,4411.21×
New Mexico2,6970.57×
Rhode Island2,4740.82×
Delaware2,3480.9×
Vermont2,0921.26×
Montana1,7460.66×
South Dakota1,6580.76×
North Dakota1,4780.76×
Alaska1,2190.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dear Evan Hansen audience
BrandAffinityCategory
Mamma Mia!31.77×Movies & TV
Cats (musical)13.8×Music & Radio
Planet Fitness4.47×Sports
University of Edinburgh60.52×Business & Career
Broadway theatre6.68×Travel & Leisure
Dirty Dancing17.44×Movies & TV
Sara Bareilles32.92×Music & Radio
Murdoch Mysteries37.1×Movies & TV
Sweeney Todd52.45×Literature
Superman2.32×Movies & TV
Musical theatre4.14×Movies & TV
Harry Potter2.64×Movies & TV
David Tennant16.2×Movies & TV
Broadchurch20.2×Movies & TV
Julianne Moore10.18×Movies & TV
Do it yourself (DIY)2.2×Home & Garden
Bass guitar3.29×Music & Radio
Kelsey Grammer11.93×Movies & TV
Metaphysics3.39×Business & Career
Matilda the Musical32.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dear Evan Hansen audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
SustainabilityBALANCE1.54
CreativityOPEN1.23
DIY MentalityTHRILL1.23
Early Adopter MentalityPOWER1.21
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Dear Evan Hansen
CountryShare
United States47.4%
United Kingdom15.3%
Japan7.8%

See Dear Evan Hansen audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Dear Evan Hansen have in United States?

Dear Evan Hansen has an estimated audience of 947,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Dear Evan Hansen fans?

71.2% of Dear Evan Hansen fans are female, 28.8% are male, with an average age of 36.0 years.

Which brands do Dear Evan Hansen fans like most?

Dear Evan Hansen fans show strongest brand affinity for Mamma Mia! (31.77×), Cats (musical) (13.8×), and Planet Fitness (4.47×) over the country average.

Where do Dear Evan Hansen fans live in United States?

Dear Evan Hansen fans in United States are most concentrated in California (reach 91,198), Texas (reach 72,333), and New York (reach 53,205). These three regions account for the largest share of the active audience.

What other brands do Dear Evan Hansen fans also like?

Beyond Dear Evan Hansen itself, the audience over-indexes on Cats (musical) (13.8×), Planet Fitness (4.47×), University of Edinburgh (60.52×), and Broadway theatre (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dear Evan Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.