University of Edinburgh Audience in United States

University of Edinburgh logo

University of Edinburgh has an estimated audience of 336,722 people in United States. 68.1% are female, 31.9% are male, average age 30.2. Top regions: California, New York, Texas. Top brand affinities: Mary Poppins (musical), Newcastle University, Waitress (Musical), Heriot-Watt University, Semarang.

The average University of Edinburgh fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mary Poppins (musical), Newcastle University, Waitress (Musical), with strongest over-indexing on Mary Poppins (musical) (135.02× the country average). Demographically, the University of Edinburgh audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Edinburgh fans

Demographic split for University of Edinburgh audience in United States
MetricValue
Female68.1%
Male31.9%
Average age30.2
Estimated audience size336,722

Audience persona

The typical University of Edinburgh fan in United States is more female, around 30.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Mary Poppins (musical).

Top regions in United States

Top regions ranked by reach for University of Edinburgh in United States
RegionReachAffinity
California49,6691.34×
New York27,4161.46×
Texas25,8590.89×
Florida16,7000.73×
Massachusetts14,7072.22×
Pennsylvania11,7221.03×
Illinois11,0410.98×
Virginia10,7271.31×
North Carolina10,0660.99×
Washington9,2451.37×
New Jersey9,1191.06×
Georgia8,8020.85×
Ohio7,4570.72×
Maryland7,1631.24×
Colorado6,9931.32×
Michigan6,9160.79×
Connecticut6,1191.81×
Tennessee5,6640.84×
Oregon5,2121.35×
Arizona4,8800.71×
Indiana4,2540.69×
Minnesota4,2240.88×
Wisconsin3,8140.75×
Missouri3,7340.69×
South Carolina3,7330.74×
Washington, District of Columbia3,3313.29×
Utah2,9530.98×
Alabama2,7820.59×
Kentucky2,5970.62×
Louisiana2,3360.54×
Iowa2,1540.78×
Oklahoma2,1200.57×
New Hampshire2,0241.53×
Nevada2,0230.62×
Maine1,8961.57×
Rhode Island1,8241.7×
Kansas1,6800.63×
Arkansas1,5150.55×
Hawaii1,4691.01×
Idaho1,3000.77×
Vermont1,2712.15×
Mississippi1,2700.46×
New Mexico1,1800.7×
Montana9571.02×
Nebraska9120.54×
West Virginia8120.52×
Delaware6590.71×
Alaska5950.83×
South Dakota3440.44×
North Dakota3350.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Edinburgh audience
BrandAffinityCategory
Mary Poppins (musical)135.02×Music & Radio
Newcastle University103.92×Business & Career
Waitress (Musical)130.34×Music & Radio
Heriot-Watt University166.91×Business & Career
Semarang62.07×Travel & Leisure
Tokidoki85.99×Fashion & Accessoires
Niterói Contemporary Art Museum128.13×Arts & Culture
University of Southampton95.7×Business & Career
Royal Conservatoire of Scotland150.88×Business & Career
London Academy of Music and Dramatic Art78.63×Arts & Culture
University of Stirling118.49×Business & Career
Dear Evan Hansen48.55×Music & Radio
Quality time52.75×Kids & Family
Sustainable architecture21.8×Home & Garden
Russian literature85.02×Literature
Wicked (musical)13.95×Music & Radio
University of St Andrews64.5×Business & Career
University of Sheffield101.32×Business & Career
Improvisational theatre14.45×Arts & Culture
Singapore Art Museum127.56×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Edinburgh audience
TraitClusterScore
Luxury OrientationPREMIUM3.57
Career OrientationPOWER1.67
PatriotismCONSERVATISM1.61
Risk AppetiteTHRILL1.58
Quality AwarenessPREMIUM1.55
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for University of Edinburgh
CountryShare
China19.9%
United Kingdom15.4%
United States12.0%

See University of Edinburgh audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Edinburgh have in United States?

University of Edinburgh has an estimated audience of 336,722 people in United States, concentrated in California and New York.

What is the gender split and age of University of Edinburgh fans?

68.1% of University of Edinburgh fans are female, 31.9% are male, with an average age of 30.2 years.

Which brands do University of Edinburgh fans like most?

University of Edinburgh fans show strongest brand affinity for Mary Poppins (musical) (135.02×), Newcastle University (103.92×), and Waitress (Musical) (130.34×) over the country average.

Where do University of Edinburgh fans live in United States?

University of Edinburgh fans in United States are most concentrated in California (reach 49,669), New York (reach 27,416), and Texas (reach 25,859). These three regions account for the largest share of the active audience.

What other brands do University of Edinburgh fans also like?

Beyond University of Edinburgh itself, the audience over-indexes on Newcastle University (103.92×), Waitress (Musical) (130.34×), Heriot-Watt University (166.91×), and Semarang (62.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Edinburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.