Rascasse Audience Intelligence

University of Edinburgh Audience in United States

A data profile of the people who buy, follow and care about University of Edinburgh in United States — modelled from more than twelve digital signal sources. University of Edinburgh has an estimated audience of 336,722 people in United States.

#396among University in United States#5236among POI in United States#2790in Business & Career

The average University of Edinburgh fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mary Poppins (musical), Newcastle University, Waitress (Musical), with strongest over-indexing on Mary Poppins (musical) (135.02× the country average).

Demographically, the University of Edinburgh audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Edinburgh fan in United States is more female, around 30.2 years old, with strong Spirituality tendencies and a notable affinity for Mary Poppins (musical).

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Edinburgh profile in United States.

Audience size
337K
in United States
Gender
68.1%♀
31.9% male
Age
30.2
average years
Country rank
#45536
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Edinburgh fans

68.1% are female, 31.9% are male, average age 30.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for University of Edinburgh audience in United States
MetricValue
Female68.1%
Male31.9%
Average age30.2
Estimated audience size336,722
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the University of Edinburgh audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

11.9%

of the worldwide University of Edinburgh audience comes from United States.

Worldwide audience distribution share by country for University of Edinburgh
CountryShare
China19.8%
United Kingdom15.4%
United States11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Edinburgh audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Edinburgh fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.01×
02Massachusetts~10K2.12×
03Vermont~1K1.91×
04Connecticut~6K1.77×
05Maine~2K1.56×
06Rhode Island~2K1.56×
07New Hampshire~2K1.41×
08New York~30K1.36×
09Washington~9K1.35×
10Virginia~10K1.33×
11California~50K1.31×
12Oregon~5K1.30×
13Colorado~7K1.28×
14Maryland~7K1.26×
15New Jersey~9K1.05×
16Pennsylvania~10K1.01×
17Utah~3K1.01×
18Montana<1K1.00×
19Hawaii~1K0.99×
20Alaska<1K0.98×
21Illinois~10K0.96×
22North Carolina~10K0.96×
23Texas~30K0.89×
24Minnesota~4K0.89×
25Idaho~1K0.86×
26Tennessee~6K0.83×
27Delaware<1K0.83×
28Georgia~9K0.82×
29Iowa~2K0.82×
30North Dakota<1K0.78×
31Wisconsin~4K0.77×
32New Mexico~1K0.77×
33South Dakota<1K0.77×
34Michigan~7K0.76×
35South Carolina~4K0.76×
36Arizona~5K0.74×
37Missouri~4K0.74×
38Kansas~2K0.74×
39Florida~20K0.73×
40Indiana~5K0.73×
41West Virginia~1K0.71×
42Ohio~7K0.70×
43Arkansas~2K0.70×
44Nebraska~1K0.70×
45Kentucky~3K0.68×
46Nevada~2K0.68×
47Alabama~3K0.67×
48Oklahoma~2K0.66×
49Mississippi~2K0.65×
50Louisiana~3K0.64×
Fig. 06

Affinity by region

Affinity by region — University of Edinburgh, United States
0.64×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Edinburgh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Edinburgh audience
#·InterestCategoryAffinity×
01Heriot-Watt UniversityBusiness & Career166.91×
02Glasgow School of ArtBusiness & Career157.57×
03Royal Conservatoire of ScotlandBusiness & Career150.88×
04Mary Poppins (musical)Music & Radio135.02×
05Abedi PeleSports134.63×
06Waitress (Musical)Music & Radio130.34×
07Niterói Contemporary Art MuseumArts & Culture128.13×
08University of StirlingBusiness & Career118.49×
09Newcastle UniversityBusiness & Career103.92×
10University of SheffieldBusiness & Career101.32×
11University of SouthamptonBusiness & Career95.70×
12TokidokiFashion & Accessoires85.99×
13Russian literatureLiterature85.02×
14London Academy of Music and Dramatic ArtArts & Culture78.63×
15University of St AndrewsBusiness & Career64.50×
16SemarangTravel & Leisure62.07×
17Quality timeKids & Family52.75×
18Dear Evan HansenMusic & Radio48.55×
19Sustainable architectureHome & Garden21.80×
20Wicked (musical)Music & Radio13.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Edinburgh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Edinburgh audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.33×
Pet OwnershipJOY2.16×
Career OrientationPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Edinburgh audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Risk AppetiteTHRILL0.73×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Edinburgh have in United States?

University of Edinburgh has an estimated audience of 336,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of Edinburgh fans?

68.1% of University of Edinburgh fans are female, 31.9% are male, with an average age of 30.2 years.

03

Which brands do University of Edinburgh fans like most?

University of Edinburgh fans show strongest brand affinity for Mary Poppins (musical) (135.02×), Newcastle University (103.92×), and Waitress (Musical) (130.34×) over the country average.

04

Where do University of Edinburgh fans live in United States?

University of Edinburgh fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do University of Edinburgh fans also like?

Beyond University of Edinburgh itself, the audience over-indexes on Newcastle University (103.92×), Waitress (Musical) (130.34×), Heriot-Watt University (166.91×), and Semarang (62.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See University of Edinburgh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Edinburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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