Tokidoki Audience in United States

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Tokidoki has an estimated audience of 443,585 people in United States. 72.6% are female, 27.4% are male, average age 25.0. Top regions: California, Texas, New York. Top brand affinities: Smosh, National Gallery of Art, University of Edinburgh, Lego City, Hello Kitty.

The average Tokidoki fan in United States is 25.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Smosh, National Gallery of Art, University of Edinburgh, with strongest over-indexing on Smosh (99.43× the country average). Demographically, the Tokidoki audience skews more female with an average age of 25.0, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Tokidoki fans

Demographic split for Tokidoki audience in United States
MetricValue
Female72.6%
Male27.4%
Average age25.0
Estimated audience size443,585

Audience persona

The typical Tokidoki fan in United States is more female, around 25.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Smosh.

Top regions in United States

Top regions ranked by reach for Tokidoki in United States
RegionReachAffinity
California113,4822.33×
Texas51,0391.34×
New York38,7331.56×
Florida32,3951.08×
Illinois15,3961.04×
Washington14,4361.62×
Georgia12,4360.91×
Pennsylvania12,0830.81×
Arizona11,9071.31×
North Carolina11,2360.84×
Ohio11,1420.82×
Virginia10,3330.96×
New Jersey9,9950.89×
Michigan9,8650.85×
Nevada8,4571.97×
Hawaii8,3764.39×
Oregon8,1131.6×
Tennessee7,2820.82×
Maryland7,2460.95×
Massachusetts7,2050.82×
Colorado6,7950.97×
Indiana6,6730.82×
Minnesota6,3731×
Wisconsin5,4530.82×
Missouri5,3820.75×
Oklahoma5,1691.05×
South Carolina5,0120.75×
Kentucky4,6510.84×
Alabama4,3990.71×
Louisiana4,2920.75×
Utah3,7600.95×
Connecticut3,5050.79×
Arkansas3,0810.84×
New Mexico2,9961.35×
Kansas2,9810.85×
Iowa2,4360.67×
Mississippi2,0960.57×
West Virginia1,7590.85×
Idaho1,7110.77×
Nebraska1,5470.7×
Maine1,1680.73×
New Hampshire1,1640.67×
Alaska1,0181.07×
Rhode Island9900.7×
Washington, District of Columbia8330.62×
Delaware7730.63×
Montana7320.6×
South Dakota5540.54×
North Dakota5320.58×
Vermont4980.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tokidoki audience
BrandAffinityCategory
Smosh99.43×Movies & TV
National Gallery of Art77.6×Arts & Culture
University of Edinburgh115.01×Business & Career
Lego City78.23×Kids & Family
Hello Kitty15.48×Kids & Family
Horoscope13.08×Health
Anime and manga fandom8.5×Literature
Logan Paul25.48×Movies & TV
Pixi20×Beauty & Wellness
Angry Birds20.97×Games
Livemusic6.46×Music & Radio
Pokémon6.83×Games
Planet Fitness4.5×Sports
Wil Wheaton23.48×Movies & TV
Sara Bareilles33.75×Music & Radio
Superman2.47×Movies & TV
Björk19.02×Music & Radio
Harry Potter3.15×Movies & TV
Charlotte Tilbury8.98×Beauty & Wellness
Digital art5.55×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tokidoki audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
CreativityOPEN1.57
ExtroversionTHRILL1.57
Early Adopter MentalityPOWER1.5
Urban LifestyleOPEN1.43
LGBTQ+ IdentityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Tokidoki
CountryShare
United States55.9%
Japan8.1%
Canada4.5%

See Tokidoki audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tokidoki have in United States?

Tokidoki has an estimated audience of 443,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Tokidoki fans?

72.6% of Tokidoki fans are female, 27.4% are male, with an average age of 25.0 years.

Which brands do Tokidoki fans like most?

Tokidoki fans show strongest brand affinity for Smosh (99.43×), National Gallery of Art (77.6×), and University of Edinburgh (115.01×) over the country average.

Where do Tokidoki fans live in United States?

Tokidoki fans in United States are most concentrated in California (reach 113,482), Texas (reach 51,039), and New York (reach 38,733). These three regions account for the largest share of the active audience.

What other brands do Tokidoki fans also like?

Beyond Tokidoki itself, the audience over-indexes on National Gallery of Art (77.6×), University of Edinburgh (115.01×), Lego City (78.23×), and Hello Kitty (15.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokidoki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.