Rascasse Audience Intelligence

Tokidoki Target Market in United States

A data profile of the people who buy, follow and care about Tokidoki in United States — modelled from more than twelve digital signal sources. Tokidoki has an estimated audience of 459,937 people in United States.

#3960among Brand in United States#1367in Fashion & Accessoires

The average Tokidoki fan in United States is 25.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include National Gallery of Art, Kelsey Grammer, University of Edinburgh, with strongest over-indexing on National Gallery of Art (89.92× the country average).

Demographically, the Tokidoki audience skews more female with an average age of 25.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tokidoki fan in United States is more female, around 25.0 years old, with strong Patriotism tendencies and a notable affinity for National Gallery of Art.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tokidoki profile in United States.

Audience size
460K
in United States
Gender
72.6%♀
27.4% male
Age
25.0
average years
Country rank
#38459
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tokidoki

72.6% are female, 27.4% are male, average age 25.0.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Tokidoki audience in United States
MetricValue
Female72.6%
Male27.4%
Average age25.0
Estimated audience size459,937
Fig. 03

Age distribution

Ø 25.0
average years
Age distribution of the Tokidoki audience in United States
Age bracketShare%
16-1968%
20-2915%
30-398%
40-496%
50+3%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Tokidoki audience comes from United States.

Worldwide audience distribution share by country for Tokidoki
CountryShare
United States56.2%
Japan8.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tokidoki audience in United States is strongest.

Fig. 05

Top regions by affinity

Tokidoki customers by region in United States
#RegionReachAffinity×
01Hawaii~6K3.28×
02California~100K2.15×
03Nevada~9K2.06×
04Texas~60K1.51×
05Arizona~10K1.46×
06New York~40K1.42×
07Oregon~7K1.40×
08Washington~10K1.36×
09New Mexico~3K1.34×
10Oklahoma~6K1.14×
11Alaska~1K1.12×
12Florida~30K1.11×
13Georgia~10K1.03×
14Virginia~10K1.03×
15Illinois~10K1.00×
16North Carolina~10K0.97×
17Utah~4K0.96×
18Kentucky~5K0.92×
19Colorado~6K0.91×
20New Jersey~10K0.90×
21Minnesota~6K0.90×
22Maryland~7K0.89×
23Louisiana~5K0.89×
24Kansas~3K0.89×
25West Virginia~2K0.89×
26South Carolina~6K0.88×
27Arkansas~3K0.88×
28Idaho~2K0.87×
29Indiana~7K0.86×
30Connecticut~4K0.86×
31Delaware~1K0.85×
32South Dakota<1K0.85×
33Alabama~5K0.84×
34Nebraska~2K0.84×
35Montana~1K0.84×
36Vermont<1K0.84×
37Rhode Island~1K0.83×
38Pennsylvania~10K0.82×
39Tennessee~7K0.82×
40Wisconsin~5K0.82×
41Michigan~9K0.81×
42North Dakota<1K0.80×
43Ohio~10K0.79×
44Missouri~6K0.79×
45Maine~1K0.78×
46Mississippi~3K0.75×
47New Hampshire~1K0.75×
48Massachusetts~6K0.73×
49Iowa~3K0.73×
50Washington, District of Columbia<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Tokidoki, United States
0.72×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tokidoki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tokidoki audience
#·InterestCategoryAffinity×
01National Gallery of ArtArts & Culture89.92×
02University of EdinburghBusiness & Career85.99×
03Kelsey GrammerMovies & TV32.99×
04Sara BareillesMusic & Radio32.56×
05Logan PaulMovies & TV22.26×
06Dennis QuaidMovies & TV16.66×
07Angry BirdsGames15.76×
08GarfieldMovies & TV14.05×
09Bubble teaFood & Beverages11.54×
10GenderqueerPolitics & Society11.13×
11Hello KittyKids & Family11.06×
12Graphic novelLiterature8.90×
13Goth subcultureFashion & Accessoires8.29×
14Supernatural (U.S. TV series)Movies & TV7.92×
15Anime and manga fandomLiterature6.30×
16PokémonGames5.58×
17Digital artArts & Culture5.38×
18Five BelowShopping3.97×
19BeetlejuiceMovies & TV3.67×
20EtsyFashion & Accessoires3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tokidoki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tokidoki audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
IndulgenceJOY1.76×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tokidoki audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Career OrientationPOWER0.73×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tokidoki's target market in United States?

Tokidoki's target market in United States covers an estimated 459,937 people, concentrated in California and Texas.

02

What is the gender split and age of Tokidoki customers?

72.6% of the Tokidoki audience are female, 27.4% are male, with an average age of 25.0 years.

03

Which brands do Tokidoki fans like most?

Tokidoki fans show strongest brand affinity for National Gallery of Art (89.92×), Kelsey Grammer (32.99×), and University of Edinburgh (85.99×) over the country average.

04

Where do Tokidoki fans live in United States?

Tokidoki fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tokidoki fans also like?

Beyond Tokidoki itself, the audience over-indexes on Kelsey Grammer (32.99×), University of Edinburgh (85.99×), Dennis Quaid (16.66×), and Logan Paul (22.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Tokidoki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokidoki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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