Rascasse Audience Intelligence

National Gallery of Art Audience in United States

Name: National Gallery of Art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about National Gallery of Art in United States — modelled from more than twelve digital signal sources. National Gallery of Art has an estimated audience of 1,056,721 people in United States.

#25among Museum in United States #2030among POI in United States #225in Arts & Culture

The average National Gallery of Art fan in United States is 42.4 years old, more female, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, Virginia, Maryland.

Top brand affinities include Marián Hossa, Tokidoki, Walters Art Museum, with strongest over-indexing on Marián Hossa (7205.86× the country average).

Demographically, the National Gallery of Art audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Gallery of Art fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Marián Hossa.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Gallery of Art profile in United States.

Audience size

1.1M

in United States

Gender

66.4%♀

33.6% male

Age

42.4

average years

Country rank

#22827

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of National Gallery of Art fans

66.4% are female, 33.6% are male, average age 42.4.

Fig. 02

Gender split

66.4%

Female

33.6%

Male

Demographic split for National Gallery of Art audience in United States
Metric	Value
Female	66.4%
Male	33.6%
Average age	42.4
Estimated audience size	1,056,721

Fig. 03

Age distribution

Age distribution of the National Gallery of Art audience in United States
Age bracket	Share	%
16-19		19%
20-29		13%
30-39		15%
40-49		20%
50+		33%

Fig. 04

Worldwide distribution

21.1%

of the worldwide National Gallery of Art audience comes from United States.

Worldwide audience distribution share by country for National Gallery of Art
Country	Share
United States	21.1%
China	20.8%
United Kingdom	10.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Gallery of Art audience in United States is strongest.

Fig. 05

Top regions by affinity

National Gallery of Art fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~100K	41.05×
02	Maryland	~50K	2.70×
03	Virginia	~60K	2.40×
04	Wyoming	<1K	0.63×
05	Alaska	~1K	0.57×
06	South Dakota	~1K	0.55×
07	North Dakota	~1K	0.55×
08	Montana	~1K	0.45×
09	Delaware	~1K	0.38×
10	Hawaii	~2K	0.37×
11	Mississippi	~3K	0.35×
12	Rhode Island	~1K	0.35×
13	West Virginia	~2K	0.34×
14	New Hampshire	~1K	0.33×
15	Maine	~1K	0.33×
16	Nebraska	~2K	0.32×
17	Idaho	~2K	0.32×
18	New Mexico	~2K	0.30×
19	Arkansas	~2K	0.27×
20	New York	~10K	0.25×
21	Iowa	~2K	0.25×
22	Kansas	~2K	0.25×
23	Massachusetts	~5K	0.24×
24	Connecticut	~3K	0.24×
25	Oklahoma	~3K	0.23×
26	Nevada	~2K	0.23×
27	Pennsylvania	~8K	0.22×
28	Louisiana	~3K	0.22×
29	New Jersey	~6K	0.21×
30	Kentucky	~3K	0.21×
31	Utah	~2K	0.21×
32	Alabama	~3K	0.20×
33	North Carolina	~6K	0.19×
34	South Carolina	~3K	0.19×
35	Oregon	~2K	0.19×
36	Wisconsin	~3K	0.18×
37	Tennessee	~4K	0.17×
38	Missouri	~3K	0.17×
39	Colorado	~3K	0.17×
40	Minnesota	~3K	0.17×
41	Washington	~3K	0.16×
42	Indiana	~3K	0.16×
43	Arizona	~3K	0.15×
44	Georgia	~5K	0.14×
45	Ohio	~5K	0.14×
46	Michigan	~4K	0.14×
47	Illinois	~5K	0.13×
48	Florida	~8K	0.12×
49	California	~10K	0.10×
50	Texas	~9K	0.09×

Affinity by region — National Gallery of Art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Gallery of Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Gallery of Art audience
#	Interest	Category	×
01	Marián Hossa	Sports	7205.86×
02	Singapore Art Museum	Arts & Culture	141.63×
03	Niterói Contemporary Art Museum	Arts & Culture	128.13×
04	Walters Art Museum	Arts & Culture	114.48×
05	Mori Art Museum	Arts & Culture	94.44×
06	École des Beaux-Arts	Business & Career	91.04×
07	Tokidoki	Fashion & Accessoires	89.92×
08	Saint Louis Art Museum	Arts & Culture	60.55×
09	Waitress (Musical)	Music & Radio	57.27×
10	3 Idiots	Movies & TV	53.62×
11	Detroit Institute of Arts	Travel & Leisure	52.81×
12	Cleveland Museum of Art	Arts & Culture	52.20×
13	Mary Poppins (musical)	Music & Radio	49.51×
14	Art in America	Arts & Culture	47.33×
15	Philadelphia Museum of Art	Arts & Culture	42.85×
16	Ottoman dynasty	Politics & Society	35.16×
17	Getty Center	Arts & Culture	33.20×
18	Museum of Fine Arts, Boston	Arts & Culture	31.79×
19	National Gallery	Arts & Culture	29.57×
20	Los Angeles County Museum of Art	Arts & Culture	18.47×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Gallery of Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by National Gallery of Art audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.80×
Quality Awareness	PREMIUM	1.92×
Spirituality	BALANCE	1.75×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by National Gallery of Art audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.92×
Risk Appetite	THRILL	1.02×
Price Sensitivity	PREMIUM	1.05×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does National Gallery of Art have in United States?

National Gallery of Art has an estimated audience of 1,056,721 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Gallery of Art fans?

66.4% of National Gallery of Art fans are female, 33.6% are male, with an average age of 42.4 years.

Which brands do National Gallery of Art fans like most?

National Gallery of Art fans show strongest brand affinity for Marián Hossa (7205.86×), Tokidoki (89.92×), and Walters Art Museum (114.48×) over the country average.

Where do National Gallery of Art fans live in United States?

National Gallery of Art fans in United States are most concentrated in Washington, District of Columbia (reach ~100K), Virginia (reach ~60K), and Maryland (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do National Gallery of Art fans also like?

Beyond National Gallery of Art itself, the audience over-indexes on Tokidoki (89.92×), Walters Art Museum (114.48×), Niterói Contemporary Art Museum (128.13×), and Singapore Art Museum (141.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See National Gallery of Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Gallery of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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