National Gallery of Art Audience in United States
National Gallery of Art has an estimated audience of 1,056,721 people in United States. 66.4% are female, 33.6% are male, average age 42.4. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Marián Hossa, Tokidoki, Walters Art Museum, Niterói Contemporary Art Museum, Singapore Art Museum.
The average National Gallery of Art fan in United States is 42.4 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Marián Hossa, Tokidoki, Walters Art Museum, with strongest over-indexing on Marián Hossa (7205.86× the country average). Demographically, the National Gallery of Art audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of National Gallery of Art fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 42.4 |
| Estimated audience size | 1,056,721 |
Audience persona
The typical National Gallery of Art fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Marián Hossa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Washington, District of Columbia | 120,488 | 37.93× |
| Virginia | 73,302 | 2.85× |
| Maryland | 58,234 | 3.21× |
| New York | 20,352 | 0.34× |
| California | 14,155 | 0.12× |
| Pennsylvania | 9,737 | 0.27× |
| Florida | 9,425 | 0.13× |
| Texas | 8,926 | 0.1× |
| North Carolina | 7,193 | 0.23× |
| New Jersey | 6,695 | 0.25× |
| Massachusetts | 6,273 | 0.3× |
| Georgia | 4,655 | 0.14× |
| Illinois | 4,559 | 0.13× |
| Ohio | 4,251 | 0.13× |
| Washington | 3,292 | 0.16× |
| Michigan | 3,234 | 0.12× |
| Tennessee | 2,919 | 0.14× |
| Connecticut | 2,484 | 0.23× |
| Colorado | 2,442 | 0.15× |
| South Carolina | 2,360 | 0.15× |
| Indiana | 2,156 | 0.11× |
| Missouri | 2,043 | 0.12× |
| Minnesota | 2,023 | 0.13× |
| Arizona | 1,990 | 0.09× |
| Wisconsin | 1,919 | 0.12× |
| Kentucky | 1,767 | 0.13× |
| Oregon | 1,518 | 0.13× |
| Alabama | 1,472 | 0.1× |
| West Virginia | 1,377 | 0.28× |
| Utah | 1,336 | 0.14× |
| Louisiana | 1,276 | 0.09× |
| Oklahoma | 1,103 | 0.09× |
| Delaware | 1,043 | 0.36× |
| Kansas | 1,018 | 0.12× |
| Arkansas | 832 | 0.1× |
| Iowa | 822 | 0.09× |
| Nevada | 772 | 0.08× |
| New Hampshire | 765 | 0.18× |
| Maine | 720 | 0.19× |
| Rhode Island | 641 | 0.19× |
| New Mexico | 617 | 0.12× |
| Mississippi | 604 | 0.07× |
| Idaho | 553 | 0.1× |
| Nebraska | 487 | 0.09× |
| Hawaii | 408 | 0.09× |
| Vermont | 365 | 0.2× |
| Montana | 259 | 0.09× |
| North Dakota | 187 | 0.09× |
| Alaska | 187 | 0.08× |
| South Dakota | 173 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marián Hossa | 7205.86× | Sports |
| Tokidoki | 89.92× | Fashion & Accessoires |
| Walters Art Museum | 114.48× | Arts & Culture |
| Niterói Contemporary Art Museum | 128.13× | Arts & Culture |
| Singapore Art Museum | 141.63× | Arts & Culture |
| Detroit Institute of Arts | 52.81× | Travel & Leisure |
| Philadelphia Museum of Art | 42.85× | Arts & Culture |
| Mori Art Museum | 94.44× | Arts & Culture |
| Mary Poppins (musical) | 49.51× | Music & Radio |
| Waitress (Musical) | 57.27× | Music & Radio |
| Cleveland Museum of Art | 52.2× | Arts & Culture |
| Saint Louis Art Museum | 60.55× | Arts & Culture |
| 3 Idiots | 53.62× | Movies & TV |
| Ottoman dynasty | 35.16× | Politics & Society |
| Museum of Fine Arts, Boston | 31.79× | Arts & Culture |
| Los Angeles County Museum of Art | 18.47× | Arts & Culture |
| Getty Center | 33.2× | Arts & Culture |
| Art in America | 47.33× | Arts & Culture |
| École des Beaux-Arts | 91.04× | Business & Career |
| National Gallery | 29.57× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.75 |
| Patriotism | CONSERVATISM | 2.21 |
| Quality Awareness | PREMIUM | 2.08 |
| Sustainability | BALANCE | 2.07 |
| Community Orientation | OPEN | 2.04 |
| Luxury Orientation | PREMIUM | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 20.8% |
| United Kingdom | 10.5% |
See National Gallery of Art audiences in other countries
- National Gallery of Art — Germany
- National Gallery of Art — United Kingdom
- National Gallery of Art — France
- National Gallery of Art — Italy
- National Gallery of Art — Spain
- National Gallery of Art — Brazil
- National Gallery of Art — Japan
- National Gallery of Art — South Korea
- National Gallery of Art — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does National Gallery of Art have in United States?
National Gallery of Art has an estimated audience of 1,056,721 people in United States, concentrated in Washington, District of Columbia and Virginia.
What is the gender split and age of National Gallery of Art fans?
66.4% of National Gallery of Art fans are female, 33.6% are male, with an average age of 42.4 years.
Which brands do National Gallery of Art fans like most?
National Gallery of Art fans show strongest brand affinity for Marián Hossa (7205.86×), Tokidoki (89.92×), and Walters Art Museum (114.48×) over the country average.
Where do National Gallery of Art fans live in United States?
National Gallery of Art fans in United States are most concentrated in Washington, District of Columbia (reach 120,488), Virginia (reach 73,302), and Maryland (reach 58,234). These three regions account for the largest share of the active audience.
What other brands do National Gallery of Art fans also like?
Beyond National Gallery of Art itself, the audience over-indexes on Tokidoki (89.92×), Walters Art Museum (114.48×), Niterói Contemporary Art Museum (128.13×), and Singapore Art Museum (141.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Gallery of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.