Philadelphia Museum of Art Audience in United States

Philadelphia Museum of Art has an estimated audience of 663,723 people in United States. 61.7% are female, 38.3% are male, average age 46.8. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: National Gallery of Art, Kia Sportage, Leroy Merlin, Danish design, DeviantArt.

The average Philadelphia Museum of Art fan in United States is 46.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include National Gallery of Art, Kia Sportage, Leroy Merlin, with strongest over-indexing on National Gallery of Art (54.77× the country average). Demographically, the Philadelphia Museum of Art audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Philadelphia Museum of Art fans

Demographic split for Philadelphia Museum of Art audience in United States
MetricValue
Female61.7%
Male38.3%
Average age46.8
Estimated audience size663,723

Audience persona

The typical Philadelphia Museum of Art fan in United States is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for National Gallery of Art.

Top regions in United States

Top regions ranked by reach for Philadelphia Museum of Art in United States
RegionReachAffinity
Pennsylvania402,37518×
New Jersey79,2134.69×
New York53,5541.44×
Maryland22,4081.96×
California21,9410.3×
Virginia17,5171.08×
Florida16,4750.37×
Texas13,7780.24×
Delaware11,7756.43×
Massachusetts11,1080.85×
North Carolina8,9530.45×
Ohio7,4190.36×
Illinois7,0020.32×
Georgia6,9890.34×
Connecticut6,8731.03×
Washington, District of Columbia5,5942.8×
Michigan5,3690.31×
Washington4,1280.31×
Tennessee3,8180.29×
South Carolina3,5440.35×
Indiana3,4210.28×
Colorado3,3260.32×
Minnesota2,7890.29×
Arizona2,7380.2×
Missouri2,6070.24×
Wisconsin2,5420.25×
Oregon2,3150.3×
Kentucky1,9580.24×
Louisiana1,8210.21×
Maine1,6890.71×
New Hampshire1,5790.6×
Alabama1,5730.17×
Utah1,5590.26×
Oklahoma1,4960.2×
Rhode Island1,4560.69×
Nevada1,2830.2×
West Virginia1,2750.41×
Kansas1,2090.23×
Iowa1,1560.21×
Vermont1,1260.97×
Arkansas1,0260.19×
Mississippi9870.18×
New Mexico8770.26×
Hawaii6880.24×
Idaho6730.2×
Nebraska5880.18×
Montana4000.22×
Alaska2420.17×
South Dakota2010.13×
North Dakota1880.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia Museum of Art audience
BrandAffinityCategory
National Gallery of Art54.77×Arts & Culture
Kia Sportage28.33×Cars & Mobility
Leroy Merlin50×Shopping
Danish design18.92×Home & Garden
DeviantArt8.22×Internet & Social Media
Georgia O'Keeffe23.75×Arts & Culture
The Wizard of Oz20×Movies & TV
Art Nouveau36.59×Arts & Culture
Guggenheim Museum Bilbao65.44×Arts & Culture
Hobby Lobby3.01×Home & Garden
Scandinavian design14.13×Home & Garden
Honda HR-V19.63×Cars & Mobility
Nebraska Lottery32.6×Games
Postmodernism10.39×Arts & Culture
Metropolitan Museum of Art9.7×Arts & Culture
Museum of Modern Art7.88×Arts & Culture
The Sopranos5.71×Movies & TV
Pulp Fiction9.2×Movies & TV
Sex and the City4.45×Movies & TV
Jackson Pollock16.01×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia Museum of Art audience
TraitClusterScore
Design AffinityPREMIUM5.42
SustainabilityBALANCE2.05
Luxury OrientationPREMIUM1.89
Quality AwarenessPREMIUM1.76
LGBTQ+ IdentityOPEN1.62
Urban LifestyleOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia Museum of Art
CountryShare
United States75.0%
France5.3%
Canada3.3%

See Philadelphia Museum of Art audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Philadelphia Museum of Art have in United States?

Philadelphia Museum of Art has an estimated audience of 663,723 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Philadelphia Museum of Art fans?

61.7% of Philadelphia Museum of Art fans are female, 38.3% are male, with an average age of 46.8 years.

Which brands do Philadelphia Museum of Art fans like most?

Philadelphia Museum of Art fans show strongest brand affinity for National Gallery of Art (54.77×), Kia Sportage (28.33×), and Leroy Merlin (50×) over the country average.

Where do Philadelphia Museum of Art fans live in United States?

Philadelphia Museum of Art fans in United States are most concentrated in Pennsylvania (reach 402,375), New Jersey (reach 79,213), and New York (reach 53,554). These three regions account for the largest share of the active audience.

What other brands do Philadelphia Museum of Art fans also like?

Beyond Philadelphia Museum of Art itself, the audience over-indexes on Kia Sportage (28.33×), Leroy Merlin (50×), Danish design (18.92×), and DeviantArt (8.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.