Rascasse Audience Intelligence

Philadelphia Museum of Art Audience in United States

Name: Philadelphia Museum of Art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Philadelphia Museum of Art in United States — modelled from more than twelve digital signal sources. Philadelphia Museum of Art has an estimated audience of 663,723 people in United States.

#38among Museum in United States #3036among POI in United States #292in Arts & Culture

The average Philadelphia Museum of Art fan in United States is 46.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, New York.

Top brand affinities include DeviantArt, Georgia O'Keeffe, National Gallery of Art, with strongest over-indexing on DeviantArt (11.94× the country average).

Demographically, the Philadelphia Museum of Art audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia Museum of Art fan in United States is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia Museum of Art profile in United States.

Audience size

664K

in United States

Gender

61.7%♀

38.3% male

Age

46.8

average years

Country rank

#30861

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Philadelphia Museum of Art fans

61.7% are female, 38.3% are male, average age 46.8.

Fig. 02

Gender split

61.7%

Female

38.3%

Male

Demographic split for Philadelphia Museum of Art audience in United States
Metric	Value
Female	61.7%
Male	38.3%
Average age	46.8
Estimated audience size	663,723

Fig. 03

Age distribution

Age distribution of the Philadelphia Museum of Art audience in United States
Age bracket	Share	%
16-19		9%
20-29		12%
30-39		15%
40-49		21%
50+		43%

Fig. 04

Worldwide distribution

74.6%

of the worldwide Philadelphia Museum of Art audience comes from United States.

Worldwide audience distribution share by country for Philadelphia Museum of Art
Country	Share
United States	74.6%
France	5.3%
Canada	3.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia Museum of Art audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia Museum of Art fans by region: top regions in United States
#	Region	Reach	×
01	Pennsylvania	~500K	22.35×
02	Delaware	~10K	6.04×
03	New Jersey	~70K	4.23×
04	Washington, District of Columbia	~5K	2.47×
05	Maryland	~20K	1.68×
06	New York	~50K	1.24×
07	Virginia	~10K	0.92×
08	Vermont	~1K	0.91×
09	Connecticut	~6K	0.86×
10	Massachusetts	~10K	0.73×
11	Maine	~2K	0.70×
12	Rhode Island	~1K	0.68×
13	Alaska	<1K	0.68×
14	North Dakota	<1K	0.67×
15	South Dakota	~1K	0.66×
16	New Hampshire	~2K	0.62×
17	Montana	~1K	0.57×
18	West Virginia	~2K	0.53×
19	Hawaii	~1K	0.47×
20	Idaho	~2K	0.46×
21	Mississippi	~2K	0.44×
22	Nebraska	~1K	0.44×
23	New Mexico	~1K	0.43×
24	North Carolina	~8K	0.40×
25	Arkansas	~2K	0.40×
26	Kansas	~2K	0.38×
27	South Carolina	~4K	0.37×
28	Iowa	~2K	0.37×
29	Oklahoma	~3K	0.35×
30	Utah	~2K	0.35×
31	Ohio	~7K	0.34×
32	Louisiana	~3K	0.34×
33	Kentucky	~3K	0.34×
34	Oregon	~3K	0.34×
35	Colorado	~3K	0.33×
36	Nevada	~2K	0.33×
37	Florida	~10K	0.32×
38	Minnesota	~3K	0.32×
39	Georgia	~6K	0.31×
40	Tennessee	~4K	0.31×
41	Washington	~4K	0.31×
42	Indiana	~4K	0.31×
43	Wisconsin	~3K	0.31×
44	Alabama	~3K	0.31×
45	Illinois	~7K	0.30×
46	Michigan	~5K	0.30×
47	Missouri	~3K	0.30×
48	California	~20K	0.26×
49	Arizona	~4K	0.26×
50	Texas	~10K	0.22×

Affinity by region — Philadelphia Museum of Art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia Museum of Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia Museum of Art audience
#	Interest	Category	×
01	Guggenheim Museum Bilbao	Arts & Culture	99.88×
02	National Gallery of Art	Arts & Culture	42.85×
03	Art Nouveau	Arts & Culture	37.93×
04	Georgia O'Keeffe	Arts & Culture	37.75×
05	Leroy Merlin	Shopping	34.99×
06	Nebraska Lottery	Games	28.05×
07	Jackson Pollock	Arts & Culture	23.97×
08	Brooklyn Museum	Arts & Culture	20.18×
09	The Wizard of Oz	Movies & TV	20.00×
10	Art Institute of Chicago	Travel & Leisure	18.41×
11	Art dealer	Arts & Culture	17.92×
12	Indiana Jones (franchise)	Movies & TV	13.39×
13	Danish design	Home & Garden	13.18×
14	DeviantArt	Internet & Social Media	11.94×
15	Postmodernism	Arts & Culture	10.94×
16	Sustainable energy	Home & Garden	4.50×
17	Library	Literature	4.42×
18	Renewable energy	Business & Career	4.21×
19	FedEx	Business & Career	3.39×
20	Trader Joe's	Shopping	3.10×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia Museum of Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Philadelphia Museum of Art audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	3.84×
Family Orientation	CONSERVATISM	2.20×
Sustainability	BALANCE	2.03×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Philadelphia Museum of Art audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.98×
Healthy Lifestyle	BALANCE	0.99×
Risk Appetite	THRILL	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Philadelphia Museum of Art have in United States?

Philadelphia Museum of Art has an estimated audience of 663,723 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Philadelphia Museum of Art fans?

61.7% of Philadelphia Museum of Art fans are female, 38.3% are male, with an average age of 46.8 years.

Which brands do Philadelphia Museum of Art fans like most?

Philadelphia Museum of Art fans show strongest brand affinity for DeviantArt (11.94×), Georgia O'Keeffe (37.75×), and National Gallery of Art (42.85×) over the country average.

Where do Philadelphia Museum of Art fans live in United States?

Philadelphia Museum of Art fans in United States are most concentrated in Pennsylvania (reach ~500K), New Jersey (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Philadelphia Museum of Art fans also like?

Beyond Philadelphia Museum of Art itself, the audience over-indexes on Georgia O'Keeffe (37.75×), National Gallery of Art (42.85×), Guggenheim Museum Bilbao (99.88×), and Jackson Pollock (23.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
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Children's museum (3,053,138)

See Philadelphia Museum of Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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