Rascasse Audience Intelligence

Brooklyn Museum Audience in United States

A data profile of the people who buy, follow and care about Brooklyn Museum in United States — modelled from more than twelve digital signal sources. Brooklyn Museum has an estimated audience of 1,649,941 people in United States.

#14among Museum in United States#1341among POI in United States#170in Arts & Culture

The average Brooklyn Museum fan in United States is 44.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include DeviantArt, Furnace, Thermal insulation, with strongest over-indexing on DeviantArt (5.67× the country average).

Demographically, the Brooklyn Museum audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooklyn Museum fan in United States is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn Museum profile in United States.

Audience size
1.6M
in United States
Gender
48.3%♀
51.7% male
Age
44.7
average years
Country rank
#16521
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooklyn Museum fans

48.3% are female, 51.7% are male, average age 44.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Brooklyn Museum audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.7
Estimated audience size1,649,941
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Brooklyn Museum audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4922%
50+34%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Brooklyn Museum audience comes from United States.

Worldwide audience distribution share by country for Brooklyn Museum
CountryShare
Italy20.2%
United States20.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooklyn Museum fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M28.17×
02New Jersey~200K4.79×
03Connecticut~30K1.95×
04Washington, District of Columbia~9K1.91×
05Vermont~3K1.09×
06Rhode Island~5K1.04×
07Massachusetts~30K1.03×
08North Dakota~3K0.81×
09Pennsylvania~40K0.79×
10Maine~5K0.78×
11South Dakota~3K0.78×
12Alaska~3K0.77×
13Delaware~3K0.75×
14Maryland~20K0.73×
15Montana~3K0.69×
16New Hampshire~4K0.62×
17Mississippi~8K0.61×
18Idaho~5K0.61×
19West Virginia~4K0.58×
20Virginia~20K0.56×
21Nebraska~5K0.55×
22Hawaii~4K0.55×
23New Mexico~4K0.52×
24Arkansas~7K0.51×
25Kansas~6K0.48×
26Oklahoma~8K0.46×
27Iowa~6K0.46×
28Oregon~8K0.42×
29Georgia~20K0.41×
30Nevada~7K0.41×
31Utah~6K0.41×
32Louisiana~9K0.40×
33Kentucky~8K0.40×
34Alabama~9K0.39×
35South Carolina~9K0.38×
36North Carolina~20K0.37×
37Illinois~20K0.36×
38Minnesota~8K0.36×
39Washington~10K0.35×
40Colorado~9K0.35×
41California~60K0.34×
42Tennessee~10K0.34×
43Missouri~9K0.34×
44Wisconsin~8K0.34×
45Michigan~10K0.33×
46Indiana~10K0.33×
47Florida~40K0.32×
48Ohio~20K0.31×
49Arizona~10K0.30×
50Texas~30K0.21×
Fig. 06

Affinity by region

Affinity by region — Brooklyn Museum, United States
0.21×1.00×28.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn Museum audience
#·InterestCategoryAffinity×
01The Writer's CircleLiterature29.15×
02Frick CollectionArts & Culture28.15×
03Detroit Institute of ArtsTravel & Leisure24.99×
04Smithsonian American Art MuseumArts & Culture23.28×
05Getty CenterArts & Culture20.55×
06Philadelphia Museum of ArtArts & Culture20.18×
07t3Technology & Electronics14.41×
08Whitney Museum of American ArtArts & Culture13.00×
09Los Angeles County Museum of ArtArts & Culture11.74×
10FurnaceHome & Garden11.72×
11Thermal insulationHome & Garden8.65×
12PorcelainHome & Garden6.10×
13DeviantArtInternet & Social Media5.67×
14BrickHome & Garden5.46×
15CeramicHome & Garden4.62×
16TileHome & Garden4.44×
17FiberHealth3.83×
18ManhattanTravel & Leisure3.08×
19WoolFashion & Accessoires2.85×
20TemperatureHealth2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn Museum audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
Quality AwarenessPREMIUM1.46×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn Museum audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Social Media UsageJOY1.02×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooklyn Museum have in United States?

Brooklyn Museum has an estimated audience of 1,649,941 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Brooklyn Museum fans?

48.3% of Brooklyn Museum fans are female, 51.7% are male, with an average age of 44.7 years.

03

Which brands do Brooklyn Museum fans like most?

Brooklyn Museum fans show strongest brand affinity for DeviantArt (5.67×), Furnace (11.72×), and Thermal insulation (8.65×) over the country average.

04

Where do Brooklyn Museum fans live in United States?

Brooklyn Museum fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~200K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn Museum fans also like?

Beyond Brooklyn Museum itself, the audience over-indexes on Furnace (11.72×), Thermal insulation (8.65×), Ceramic (4.62×), and Whitney Museum of American Art (13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Brooklyn Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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