Brooklyn Museum Audience in United States
Brooklyn Museum has an estimated audience of 1,649,941 people in United States. 48.3% are female, 51.7% are male, average age 44.7. Top regions: New York, New Jersey, California. Top brand affinities: Furnace, DeviantArt, Thermal insulation, Ceramic, Whitney Museum of American Art.
The average Brooklyn Museum fan in United States is 44.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Furnace, DeviantArt, Thermal insulation, with strongest over-indexing on Furnace (11.72× the country average). Demographically, the Brooklyn Museum audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Brooklyn Museum fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 44.7 |
| Estimated audience size | 1,649,941 |
Audience persona
The typical Brooklyn Museum fan in United States is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Furnace.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,237,456 | 24.71× |
| New Jersey | 194,758 | 4.64× |
| California | 71,247 | 0.39× |
| Pennsylvania | 50,135 | 0.9× |
| Massachusetts | 39,233 | 1.21× |
| Florida | 39,191 | 0.35× |
| Connecticut | 36,010 | 2.18× |
| Texas | 31,151 | 0.22× |
| Virginia | 25,384 | 0.63× |
| Maryland | 23,611 | 0.83× |
| Georgia | 22,923 | 0.45× |
| Illinois | 22,087 | 0.4× |
| North Carolina | 19,308 | 0.39× |
| Ohio | 15,602 | 0.31× |
| Michigan | 13,461 | 0.31× |
| Washington, District of Columbia | 11,354 | 2.29× |
| Washington | 11,147 | 0.34× |
| Tennessee | 9,080 | 0.27× |
| Colorado | 7,752 | 0.3× |
| South Carolina | 7,419 | 0.3× |
| Indiana | 7,229 | 0.24× |
| Oregon | 7,090 | 0.37× |
| Minnesota | 6,913 | 0.29× |
| Arizona | 6,816 | 0.2× |
| Rhode Island | 6,299 | 1.2× |
| Missouri | 5,773 | 0.22× |
| Louisiana | 5,204 | 0.24× |
| Kentucky | 5,133 | 0.25× |
| Wisconsin | 4,912 | 0.2× |
| Maine | 4,833 | 0.82× |
| New Hampshire | 3,570 | 0.55× |
| Alabama | 3,406 | 0.15× |
| Vermont | 3,366 | 1.16× |
| Delaware | 3,309 | 0.73× |
| Utah | 3,181 | 0.22× |
| Oklahoma | 2,756 | 0.15× |
| West Virginia | 2,743 | 0.36× |
| Nevada | 2,718 | 0.17× |
| Kansas | 2,390 | 0.18× |
| New Mexico | 2,327 | 0.28× |
| Arkansas | 2,281 | 0.17× |
| Iowa | 2,159 | 0.16× |
| Hawaii | 1,760 | 0.25× |
| Mississippi | 1,397 | 0.1× |
| Nebraska | 1,308 | 0.16× |
| Idaho | 1,007 | 0.12× |
| Montana | 678 | 0.15× |
| Alaska | 467 | 0.13× |
| South Dakota | 428 | 0.11× |
| Wyoming | 378 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Furnace | 11.72× | Home & Garden |
| DeviantArt | 5.67× | Internet & Social Media |
| Thermal insulation | 8.65× | Home & Garden |
| Ceramic | 4.62× | Home & Garden |
| Whitney Museum of American Art | 13× | Arts & Culture |
| Porcelain | 6.1× | Home & Garden |
| Detroit Institute of Arts | 24.99× | Travel & Leisure |
| Brick | 5.46× | Home & Garden |
| t3 | 14.41× | Technology & Electronics |
| Tile | 4.44× | Home & Garden |
| Manhattan | 3.08× | Travel & Leisure |
| Los Angeles County Museum of Art | 11.74× | Arts & Culture |
| Temperature | 2.81× | Health |
| Fiber | 3.83× | Health |
| The Writer's Circle | 29.15× | Literature |
| Getty Center | 20.55× | Arts & Culture |
| Smithsonian American Art Museum | 23.28× | Arts & Culture |
| Philadelphia Museum of Art | 20.18× | Arts & Culture |
| Frick Collection | 28.15× | Arts & Culture |
| Wool | 2.85× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.95 |
| Urban Lifestyle | OPEN | 2.37 |
| Sustainability | BALANCE | 2.14 |
| LGBTQ+ Identity | OPEN | 1.97 |
| Luxury Orientation | PREMIUM | 1.95 |
| Indulgence | JOY | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.2% |
| United States | 20.2% |
| Germany | 6.3% |
See Brooklyn Museum audiences in other countries
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Brooklyn Museum have in United States?
Brooklyn Museum has an estimated audience of 1,649,941 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Brooklyn Museum fans?
48.3% of Brooklyn Museum fans are female, 51.7% are male, with an average age of 44.7 years.
Which brands do Brooklyn Museum fans like most?
Brooklyn Museum fans show strongest brand affinity for Furnace (11.72×), DeviantArt (5.67×), and Thermal insulation (8.65×) over the country average.
Where do Brooklyn Museum fans live in United States?
Brooklyn Museum fans in United States are most concentrated in New York (reach 1,237,456), New Jersey (reach 194,758), and California (reach 71,247). These three regions account for the largest share of the active audience.
What other brands do Brooklyn Museum fans also like?
Beyond Brooklyn Museum itself, the audience over-indexes on DeviantArt (5.67×), Thermal insulation (8.65×), Ceramic (4.62×), and Whitney Museum of American Art (13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brooklyn Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.