Frick Collection Audience in United States

Frick Collection logo

Frick Collection has an estimated audience of 321,306 people in United States. 54.2% are female, 45.8% are male, average age 45.9. Top regions: New York, New Jersey, California. Top brand affinities: Steampunk, Iowa Lottery, Certified diabetes educator, Natural rubber, Home equity.

The average Frick Collection fan in United States is 45.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Steampunk, Iowa Lottery, Certified diabetes educator, with strongest over-indexing on Steampunk (13.2× the country average). Demographically, the Frick Collection audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Frick Collection fans

Demographic split for Frick Collection audience in United States
MetricValue
Female54.2%
Male45.8%
Average age45.9
Estimated audience size321,306

Audience persona

The typical Frick Collection fan in United States is balanced, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Frick Collection in United States
RegionReachAffinity
New York236,30513.16×
New Jersey30,6823.75×
California23,9730.68×
Pennsylvania15,2511.41×
Texas11,6480.42×
Florida11,3790.52×
Massachusetts11,2311.77×
Connecticut10,0203.11×
Virginia6,7140.86×
Illinois6,2330.58×
North Carolina5,8100.6×
Ohio5,0170.51×
Georgia4,8360.49×
Maryland4,5880.83×
Washington4,2190.65×
Michigan3,7460.45×
Colorado2,5870.51×
Washington, District of Columbia2,4092.49×
Tennessee2,3490.36×
Oregon2,2780.62×
South Carolina2,1970.45×
Minnesota2,1480.47×
Missouri2,0310.39×
Arizona1,9680.3×
Indiana1,9660.33×
Wisconsin1,8430.38×
Utah1,7450.61×
Louisiana1,4260.34×
Alabama1,3270.3×
Rhode Island1,3171.29×
Kentucky1,1760.29×
New Hampshire1,1300.89×
Maine1,1280.98×
Oklahoma1,0450.29×
Vermont9991.77×
Iowa8710.33×
Nevada8700.28×
Arkansas8650.33×
Mississippi8590.32×
Kansas7860.31×
Delaware7410.84×
Idaho6990.43×
Hawaii6260.45×
New Mexico6070.38×
West Virginia5670.38×
Alaska5660.82×
Montana5350.6×
Nebraska4960.31×
South Dakota4870.66×
North Dakota4740.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frick Collection audience
BrandAffinityCategory
Steampunk13.2×Fashion & Accessoires
Iowa Lottery10.67×Games
Certified diabetes educator12.53×Business & Career
Natural rubber1.92×Cars & Mobility
Home equity1.82×Home & Garden
edureka32.2×Business & Career
Elsword13.35×Games
Academy Award for Best Original Score14.06×Movies & TV
JC Whitney12.8×Shopping
Corona (band)4.32×Music & Radio
Stamp collecting3.46×Home & Garden
Jesse Plemons2.45×Movies & TV
Elk Hunting10.12×Sports
Home staging3.37×Home & Garden
Urban horticulture2.28×Home & Garden
UK garage3.39×Music & Radio
Nebraska Cornhuskers football2.14×Sports
Nipsey Hussle3.39×Music & Radio
Charlamagne Tha God5.36×Movies & TV
Necktie2.86×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frick Collection audience
TraitClusterScore
Design AffinityPREMIUM6.57
Urban LifestyleOPEN2.12
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.9
IndulgenceJOY1.79
SustainabilityBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Frick Collection
CountryShare
United States60.0%
Italy6.1%
United Kingdom5.3%

See Frick Collection audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Frick Collection have in United States?

Frick Collection has an estimated audience of 321,306 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Frick Collection fans?

54.2% of Frick Collection fans are female, 45.8% are male, with an average age of 45.9 years.

Which brands do Frick Collection fans like most?

Frick Collection fans show strongest brand affinity for Steampunk (13.2×), Iowa Lottery (10.67×), and Certified diabetes educator (12.53×) over the country average.

Where do Frick Collection fans live in United States?

Frick Collection fans in United States are most concentrated in New York (reach 236,305), New Jersey (reach 30,682), and California (reach 23,973). These three regions account for the largest share of the active audience.

What other brands do Frick Collection fans also like?

Beyond Frick Collection itself, the audience over-indexes on Iowa Lottery (10.67×), Certified diabetes educator (12.53×), Natural rubber (1.92×), and Home equity (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frick Collection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.