Postmodernism Audience in United States

Postmodernism logo

Postmodernism has an estimated audience of 4,633,297 people in United States. 58.7% are female, 41.3% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Art movement, Edie Sedgwick, Joan Miró, Globalization, Edvard Munch.

The average Postmodernism fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Art movement, Edie Sedgwick, Joan Miró, with strongest over-indexing on Art movement (17.87× the country average). Demographically, the Postmodernism audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Postmodernism fans

Demographic split for Postmodernism audience in United States
MetricValue
Female58.7%
Male41.3%
Average age42.3
Estimated audience size4,633,297

Audience persona

The typical Postmodernism fan in United States is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Art movement.

Top regions in United States

Top regions ranked by reach for Postmodernism in United States
RegionReachAffinity
California695,6921.37×
Texas356,8260.9×
New York340,7791.32×
Florida288,3250.92×
Pennsylvania157,5991.01×
Illinois156,5871.01×
North Carolina139,3671×
Georgia138,4700.97×
Ohio127,7820.9×
Virginia122,2651.08×
Washington121,6471.31×
Massachusetts119,8951.31×
Michigan115,3020.95×
New Jersey106,0810.9×
Tennessee100,7631.08×
Arizona90,6610.96×
Indiana87,3471.03×
Colorado85,4351.17×
Maryland77,8390.98×
Oregon73,6951.39×
Missouri68,5320.92×
Minnesota67,2061.01×
Wisconsin63,9610.92×
Alabama61,8130.95×
Louisiana58,1410.97×
South Carolina57,9460.83×
Connecticut51,6581.11×
Kentucky49,9520.86×
Utah48,4071.17×
Oklahoma48,3050.94×
Arkansas37,8930.99×
Iowa35,2020.92×
Kansas34,0430.93×
Nevada33,9810.76×
Mississippi28,0490.73×
Idaho23,0280.99×
Rhode Island21,9121.49×
Washington, District of Columbia21,1471.52×
New Mexico19,9050.86×
Nebraska18,1300.78×
West Virginia18,0860.84×
New Hampshire17,7240.97×
Hawaii17,4050.87×
Maine16,0150.96×
Vermont12,7591.57×
Montana12,2770.96×
Alaska8,2040.83×
Delaware8,2000.64×
North Dakota6,8730.72×
South Dakota6,8240.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Postmodernism audience
BrandAffinityCategory
Art movement17.87×Arts & Culture
Edie Sedgwick67.06×Fashion & Accessoires
Joan Miró48.76×Arts & Culture
Globalization10.67×Politics & Society
Edvard Munch39.35×Arts & Culture
Barcelona Museum of Contemporary Art68.69×Arts & Culture
United States Senate5.25×Politics & Society
Rembrandt26.67×Arts & Culture
Georgia O'Keeffe18.79×Arts & Culture
René Magritte44.11×Arts & Culture
Mark Rothko38.8×Arts & Culture
Stylista93.24×Beauty & Wellness
Modernism7.68×Arts & Culture
Debbie Harry18.12×Music & Radio
Futurism14.78×Politics & Society
Conceptual art4.8×Arts & Culture
Cindy Sherman34.78×Arts & Culture
Edgar Degas35.04×Arts & Culture
United States1.73×Travel & Leisure
Paul Gauguin35.31×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Postmodernism audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.73
Design AffinityPREMIUM2.85
SustainabilityBALANCE2.66
IndulgenceJOY2.23
MindfulnessBALANCE2.13
Community OrientationOPEN2.13

Worldwide distribution

Worldwide audience distribution share by country for Postmodernism
CountryShare
United States19.8%
France17.3%
Italy15.9%

See Postmodernism audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Postmodernism have in United States?

Postmodernism has an estimated audience of 4,633,297 people in United States, concentrated in California and Texas.

What is the gender split and age of Postmodernism fans?

58.7% of Postmodernism fans are female, 41.3% are male, with an average age of 42.3 years.

Which brands do Postmodernism fans like most?

Postmodernism fans show strongest brand affinity for Art movement (17.87×), Edie Sedgwick (67.06×), and Joan Miró (48.76×) over the country average.

Where do Postmodernism fans live in United States?

Postmodernism fans in United States are most concentrated in California (reach 695,692), Texas (reach 356,826), and New York (reach 340,779). These three regions account for the largest share of the active audience.

What other brands do Postmodernism fans also like?

Beyond Postmodernism itself, the audience over-indexes on Edie Sedgwick (67.06×), Joan Miró (48.76×), Globalization (10.67×), and Edvard Munch (39.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Postmodernism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.