Rascasse Audience Intelligence

Postmodernism Audience in United States

A data profile of the people who buy, follow and care about Postmodernism in United States — modelled from more than twelve digital signal sources. Postmodernism has an estimated audience of 4,633,297 people in United States.

#22among Art movement in United States#3955among Topic in United States#81in Arts & Culture

The average Postmodernism fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Art movement, Edie Sedgwick, Globalization, with strongest over-indexing on Art movement (17.87× the country average).

Demographically, the Postmodernism audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Postmodernism fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Art movement.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postmodernism profile in United States.

Audience size
4.6M
in United States
Gender
58.7%♀
41.3% male
Age
42.3
average years
Country rank
#7127
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Postmodernism fans

58.7% are female, 41.3% are male, average age 42.3.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Postmodernism audience in United States
MetricValue
Female58.7%
Male41.3%
Average age42.3
Estimated audience size4,633,297
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Postmodernism audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4920%
50+29%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Postmodernism audience comes from United States.

Worldwide audience distribution share by country for Postmodernism
CountryShare
United States19.8%
France17.3%
Italy15.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postmodernism audience in United States is strongest.

Fig. 05

Top regions by affinity

Postmodernism fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.38×
02Washington, District of Columbia~20K1.37×
03Rhode Island~20K1.35×
04California~700K1.31×
05Oregon~70K1.31×
06Massachusetts~100K1.27×
07Washington~100K1.25×
08New York~300K1.21×
09Colorado~90K1.18×
10Utah~50K1.12×
11Connecticut~50K1.08×
12Indiana~90K1.05×
13Virginia~100K1.04×
14Tennessee~100K1.04×
15Maine~20K1.04×
16Idaho~20K1.03×
17Montana~10K1.03×
18Pennsylvania~200K1.02×
19Minnesota~70K1.02×
20New Hampshire~20K1.01×
21North Carolina~100K1.00×
22Illinois~200K0.98×
23Maryland~80K0.98×
24Arkansas~40K0.98×
25Georgia~100K0.97×
26Wisconsin~70K0.97×
27Kansas~40K0.97×
28Louisiana~60K0.95×
29Alaska~9K0.94×
30Arizona~90K0.93×
31Missouri~70K0.93×
32Oklahoma~50K0.93×
33Iowa~40K0.93×
34New Mexico~20K0.93×
35Texas~400K0.91×
36Ohio~100K0.91×
37Michigan~100K0.91×
38Alabama~60K0.91×
39Nebraska~20K0.90×
40West Virginia~20K0.90×
41Hawaii~20K0.90×
42Kentucky~50K0.89×
43North Dakota~8K0.89×
44South Carolina~60K0.88×
45New Jersey~100K0.87×
46Florida~300K0.85×
47South Dakota~9K0.85×
48Nevada~40K0.83×
49Mississippi~30K0.81×
50Delaware~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Postmodernism, United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postmodernism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postmodernism audience
#·InterestCategoryAffinity×
01Barcelona Museum of Contemporary ArtArts & Culture68.69×
02Edie SedgwickFashion & Accessoires67.06×
03Joan MiróArts & Culture48.76×
04Richard AvedonArts & Culture43.74×
05Edvard MunchArts & Culture39.35×
06Mark RothkoArts & Culture38.80×
07Edgar DegasArts & Culture35.04×
08Cindy ShermanArts & Culture34.78×
09RembrandtArts & Culture26.67×
10RaphaelArts & Culture19.40×
11Georgia O'KeeffeArts & Culture18.79×
12Debbie HarryMusic & Radio18.12×
13Art movementArts & Culture17.87×
14FuturismPolitics & Society14.78×
15GlobalizationPolitics & Society10.67×
16ModernismArts & Culture7.68×
17HighSchoolMusic & Radio6.42×
18United States SenatePolitics & Society5.25×
19Conceptual artArts & Culture4.80×
20United StatesTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postmodernism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postmodernism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.11×
TraditionCONSERVATISM1.83×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postmodernism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.20×
Healthy LifestyleBALANCE1.29×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Postmodernism have in United States?

Postmodernism has an estimated audience of 4,633,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Postmodernism fans?

58.7% of Postmodernism fans are female, 41.3% are male, with an average age of 42.3 years.

03

Which brands do Postmodernism fans like most?

Postmodernism fans show strongest brand affinity for Art movement (17.87×), Edie Sedgwick (67.06×), and Globalization (10.67×) over the country average.

04

Where do Postmodernism fans live in United States?

Postmodernism fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Postmodernism fans also like?

Beyond Postmodernism itself, the audience over-indexes on Edie Sedgwick (67.06×), Globalization (10.67×), Edvard Munch (39.35×), and Barcelona Museum of Contemporary Art (68.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Postmodernism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Postmodernism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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