Art movement Audience in United States

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Art movement has an estimated audience of 7,663,921 people in United States. 54.7% are female, 45.3% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Goop, Hibachi, Wok, Google Home.

The average Art movement fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Goop, Hibachi, with strongest over-indexing on Natural rubber (6.52× the country average). Demographically, the Art movement audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Art movement fans

Demographic split for Art movement audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.6
Estimated audience size7,663,921

Audience persona

The typical Art movement fan in United States is balanced, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Art movement in United States
RegionReachAffinity
California1,068,1831.27×
Texas817,1131.24×
Florida611,3881.18×
New York568,0171.33×
Georgia299,7541.27×
Illinois257,5601.01×
Pennsylvania249,2700.97×
North Carolina230,4041×
Ohio226,2680.96×
Virginia190,7111.02×
Michigan182,7480.91×
Washington175,1571.14×
Tennessee171,5601.12×
New Jersey166,1150.85×
Arizona159,7881.02×
Massachusetts152,3311.01×
Maryland141,3471.07×
Indiana134,8430.96×
Missouri114,9640.93×
Colorado113,7160.94×
Minnesota104,8100.95×
Louisiana102,1051.03×
Wisconsin93,0010.81×
South Carolina92,2630.8×
Kentucky91,7300.95×
Oregon90,6411.03×
Oklahoma90,5811.06×
Alabama87,5400.82×
Nevada73,8501×
Utah73,4511.07×
Arkansas65,7761.04×
Kansas62,2181.03×
Iowa61,2540.97×
Connecticut60,2960.78×
Mississippi54,3970.86×
New Mexico38,0460.99×
Nebraska33,2130.86×
West Virginia32,4330.91×
Idaho32,2540.84×
Washington, District of Columbia30,1621.31×
Hawaii28,6100.87×
Rhode Island24,8121.02×
Maine24,7970.9×
New Hampshire22,6120.75×
North Dakota21,9011.39×
Montana18,4480.87×
Alaska16,1830.99×
South Dakota16,0660.91×
Vermont15,6191.16×
Delaware14,2210.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art movement audience
BrandAffinityCategory
Natural rubber6.52×Cars & Mobility
Goop15.2×Internet & Social Media
Hibachi15.88×Food & Beverages
Wok13.17×Food & Beverages
Google Home12.96×Technology & Electronics
Governor of Michigan14.65×Politics & Society
Grinch7.7×Movies & TV
Vocal harmony8.02×Music & Radio
Grace Slick14.49×Music & Radio
headspace15.13×Health
No Escape (1994 film)17.48×Movies & TV
Dog breed1.6×Pets & Animals
Fairy godmother10.12×Literature
Cherish (group)14.47×Music & Radio
Israel2.64×Travel & Leisure
Home construction1.74×Home & Garden
Ira Glass20.57×Music & Radio
Gift registry13.85×Kids & Family
Guitarist (magazine)11.56×Music & Radio
TV Fanatic10.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art movement audience
TraitClusterScore
Risk AppetiteTHRILL2.45
Urban LifestyleOPEN2.44
Luxury OrientationPREMIUM2.4
LGBTQ+ IdentityOPEN2.24
Design AffinityPREMIUM2.11
SustainabilityBALANCE1.84

Worldwide distribution

Worldwide audience distribution share by country for Art movement
CountryShare
United States30.8%
Italy8.2%
United Kingdom7.1%

See Art movement audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Art movement have in United States?

Art movement has an estimated audience of 7,663,921 people in United States, concentrated in California and Texas.

What is the gender split and age of Art movement fans?

54.7% of Art movement fans are female, 45.3% are male, with an average age of 39.6 years.

Which brands do Art movement fans like most?

Art movement fans show strongest brand affinity for Natural rubber (6.52×), Goop (15.2×), and Hibachi (15.88×) over the country average.

Where do Art movement fans live in United States?

Art movement fans in United States are most concentrated in California (reach 1,068,183), Texas (reach 817,113), and Florida (reach 611,388). These three regions account for the largest share of the active audience.

What other brands do Art movement fans also like?

Beyond Art movement itself, the audience over-indexes on Goop (15.2×), Hibachi (15.88×), Wok (13.17×), and Google Home (12.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.