Rascasse Audience Intelligence

Art movement Audience in United States

A data profile of the people who buy, follow and care about Art movement in United States — modelled from more than twelve digital signal sources. Art movement has an estimated audience of 7,663,921 people in United States.

#2833among Topic in United States#50in Arts & Culture

The average Art movement fan in United States is 39.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Harlan Coben, Postmodernism, Digital art, with strongest over-indexing on Harlan Coben (45.77× the country average).

Demographically, the Art movement audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art movement fan in United States is balanced, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Harlan Coben.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art movement profile in United States.

Audience size
7.7M
in United States
Gender
54.7%♀
45.3% male
Age
39.6
average years
Country rank
#4639
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art movement fans

54.7% are female, 45.3% are male, average age 39.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Art movement audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.6
Estimated audience size7,663,921
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Art movement audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Art movement audience comes from United States.

Worldwide audience distribution share by country for Art movement
CountryShare
United States30.8%
Italy8.2%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art movement audience in United States is strongest.

Fig. 05

Top regions by affinity

Art movement fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.48×
02Georgia~300K1.34×
03Arizona~200K1.29×
04Kentucky~100K1.28×
05Oklahoma~100K1.28×
06South Carolina~100K1.25×
07Indiana~200K1.22×
08Kansas~70K1.19×
09North Carolina~300K1.17×
10Arkansas~70K1.17×
11South Dakota~20K1.13×
12California~900K1.07×
13Maryland~100K1.06×
14Hawaii~30K1.06×
15Idaho~40K1.05×
16Nebraska~40K1.05×
17Ohio~200K1.04×
18North Dakota~20K1.04×
19Colorado~100K1.02×
20Utah~70K1.02×
21Nevada~70K1.00×
22Florida~500K0.99×
23Missouri~100K0.99×
24Louisiana~100K0.99×
25West Virginia~40K0.99×
26Washington, District of Columbia~20K0.99×
27Vermont~10K0.99×
28Montana~20K0.98×
29Pennsylvania~300K0.97×
30Wisconsin~100K0.96×
31Alaska~20K0.96×
32New York~400K0.95×
33Michigan~200K0.95×
34Minnesota~100K0.95×
35New Mexico~40K0.95×
36Virginia~200K0.94×
37Washington~100K0.94×
38Tennessee~100K0.93×
39Iowa~60K0.93×
40Mississippi~60K0.93×
41Rhode Island~20K0.93×
42Maine~30K0.91×
43Illinois~200K0.90×
44Oregon~80K0.89×
45Delaware~20K0.88×
46New Jersey~200K0.86×
47New Hampshire~30K0.86×
48Alabama~90K0.85×
49Massachusetts~100K0.83×
50Connecticut~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Art movement, United States
0.81×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art movement audience
#·InterestCategoryAffinity×
01Harlan CobenLiterature45.77×
02PostmodernismArts & Culture17.87×
03International educationBusiness & Career11.89×
04Art dealerArts & Culture11.89×
05Portrait paintingArts & Culture8.14×
06Digital artArts & Culture5.75×
07Abstract artArts & Culture5.51×
08Graphic novelLiterature5.10×
09Watercolor paintingArts & Culture4.85×
10Oil paintingArts & Culture4.76×
11Art exhibitionArts & Culture4.54×
12Street artArts & Culture4.44×
13PoshmarkShopping4.20×
14Plastic artsArts & Culture4.11×
15Modern artArts & Culture3.45×
16Contemporary artArts & Culture3.21×
17Broadway theatreTravel & Leisure3.08×
18MuseumArts & Culture2.83×
19ULTA BeautyBeauty & Wellness2.76×
20Fine artBusiness & Career2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art movement audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.12×
MindfulnessBALANCE1.77×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art movement audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
DIY MentalityTHRILL0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art movement have in United States?

Art movement has an estimated audience of 7,663,921 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Art movement fans?

54.7% of Art movement fans are female, 45.3% are male, with an average age of 39.6 years.

03

Which brands do Art movement fans like most?

Art movement fans show strongest brand affinity for Harlan Coben (45.77×), Postmodernism (17.87×), and Digital art (5.75×) over the country average.

04

Where do Art movement fans live in United States?

Art movement fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Art movement fans also like?

Beyond Art movement itself, the audience over-indexes on Postmodernism (17.87×), Digital art (5.75×), International education (11.89×), and Abstract art (5.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Art movement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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