Rascasse Audience Intelligence

Street art Audience in United States

A data profile of the people who buy, follow and care about Street art in United States — modelled from more than twelve digital signal sources. Street art has an estimated audience of 12,681,858 people in United States.

#13among Art movement in United States#1875among Topic in United States#36in Arts & Culture

The average Street art fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Urban art, Graffiti, Banksy, with strongest over-indexing on Urban art (18.57× the country average).

Demographically, the Street art audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street art fan in United States is balanced, around 32.8 years old, with strong Design Affinity tendencies and a notable affinity for Urban art.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street art profile in United States.

Audience size
12.7M
in United States
Gender
47.6%♀
52.4% male
Age
32.8
average years
Country rank
#2814
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street art fans

47.6% are female, 52.4% are male, average age 32.8.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Street art audience in United States
MetricValue
Female47.6%
Male52.4%
Average age32.8
Estimated audience size12,681,858
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Street art audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Street art audience comes from United States.

Worldwide audience distribution share by country for Street art
CountryShare
United States20.0%
China9.3%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street art audience in United States is strongest.

Fig. 05

Top regions by affinity

Street art fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K3.06×
02New York~1M1.42×
03Washington, District of Columbia~50K1.35×
04Montana~50K1.34×
05Kansas~100K1.26×
06California~1.5M1.22×
07Colorado~200K1.18×
08Utah~100K1.17×
09Oregon~200K1.16×
10North Carolina~400K1.12×
11New Mexico~70K1.11×
12Hawaii~60K1.09×
13New Jersey~300K1.07×
14Washington~300K1.07×
15Connecticut~100K1.05×
16Florida~900K1.03×
17New Hampshire~50K1.02×
18Illinois~400K1.01×
19Virginia~300K1.01×
20Texas~1M1.00×
21Nevada~100K1.00×
22Arizona~300K0.97×
23Idaho~60K0.96×
24Nebraska~60K0.95×
25West Virginia~60K0.95×
26Delaware~30K0.95×
27Alaska~30K0.95×
28Mississippi~100K0.94×
29North Dakota~20K0.94×
30Massachusetts~200K0.93×
31Arkansas~100K0.93×
32Rhode Island~40K0.93×
33Kentucky~100K0.92×
34Tennessee~200K0.91×
35South Dakota~30K0.90×
36Georgia~300K0.89×
37Oklahoma~100K0.88×
38Maine~40K0.87×
39Iowa~90K0.86×
40Minnesota~200K0.85×
41Louisiana~100K0.85×
42Maryland~200K0.84×
43Missouri~200K0.84×
44Pennsylvania~400K0.83×
45South Carolina~200K0.83×
46Ohio~300K0.81×
47Michigan~300K0.81×
48Indiana~200K0.81×
49Wisconsin~200K0.79×
50Alabama~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Street art, United States
0.74×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street art audience
#·InterestCategoryAffinity×
01Urban artArts & Culture18.57×
02BanksyArts & Culture15.81×
03Graffiti & Street ArtArts & Culture13.85×
04GraffitiArts & Culture9.25×
05Gagosian GalleryArts & Culture8.97×
06Museum of Modern ArtArts & Culture5.61×
07DeviantArtInternet & Social Media4.02×
08Abstract artArts & Culture3.85×
09Digital illustrationArts & Culture3.59×
10Digital artArts & Culture3.44×
11Superman (TV series)Movies & TV3.36×
12Art exhibitionArts & Culture3.13×
13Modern artArts & Culture3.02×
14Contemporary artArts & Culture2.90×
15Stranger ThingsMovies & TV2.78×
16BeetlejuiceMovies & TV2.55×
17CaseyMusic & Radio2.49×
18PeacemakerMovies & TV2.46×
19SupermanMovies & TV1.75×
20TikTokInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.13×
Luxury OrientationPREMIUM1.74×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.99×
Price SensitivityPREMIUM1.00×
Convenience OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street art have in United States?

Street art has an estimated audience of 12,681,858 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Street art fans?

47.6% of Street art fans are female, 52.4% are male, with an average age of 32.8 years.

03

Which brands do Street art fans like most?

Street art fans show strongest brand affinity for Urban art (18.57×), Graffiti (9.25×), and Banksy (15.81×) over the country average.

04

Where do Street art fans live in United States?

Street art fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Street art fans also like?

Beyond Street art itself, the audience over-indexes on Graffiti (9.25×), Banksy (15.81×), Peacemaker (2.46×), and Superman (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Street art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Street art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →