Street art Audience in United States

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Street art has an estimated audience of 12,681,858 people in United States. 47.6% are female, 52.4% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Urban art, Graffiti, Banksy, Superman, Peacemaker.

The average Street art fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban art, Graffiti, Banksy, with strongest over-indexing on Urban art (18.57× the country average). Demographically, the Street art audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Street art fans

Demographic split for Street art audience in United States
MetricValue
Female47.6%
Male52.4%
Average age32.8
Estimated audience size12,681,858

Audience persona

The typical Street art fan in United States is balanced, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban art.

Top regions in United States

Top regions ranked by reach for Street art in United States
RegionReachAffinity
California1,877,2571.35×
Texas1,166,3831.07×
New York1,104,6311.56×
Florida1,007,0571.17×
Illinois489,9051.16×
Georgia383,5190.98×
Pennsylvania374,7510.88×
Virginia357,1461.16×
North Carolina355,4970.93×
New Jersey315,9890.98×
Ohio314,3010.8×
Michigan312,4060.94×
Washington310,1691.22×
Arizona280,9521.09×
Massachusetts272,1361.09×
Colorado263,2291.32×
Tennessee232,1120.91×
Oregon197,9461.36×
Indiana191,9720.83×
Maryland187,8190.86×
Missouri171,0640.84×
Utah164,7231.45×
Minnesota162,3000.89×
Nevada149,6251.22×
South Carolina148,9000.78×
Wisconsin144,5340.76×
Kentucky136,0080.86×
Oklahoma131,3470.93×
Alabama126,1770.71×
Louisiana125,7160.77×
Connecticut118,9090.93×
Arkansas107,1991.03×
Mississippi105,5761.01×
Iowa103,3400.99×
Kansas95,7910.96×
New Mexico76,7761.21×
Hawaii71,1791.31×
Idaho63,2260.99×
Washington, District of Columbia63,0621.65×
Nebraska59,3040.93×
West Virginia54,4840.92×
Montana44,2151.26×
New Hampshire41,0920.82×
Rhode Island36,0490.89×
Delaware34,4210.98×
Maine27,2210.6×
North Dakota24,8310.95×
Alaska20,0960.74×
Vermont18,9020.85×
South Dakota16,0320.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street art audience
BrandAffinityCategory
Urban art18.57×Arts & Culture
Graffiti9.25×Arts & Culture
Banksy15.81×Arts & Culture
Superman1.75×Movies & TV
Peacemaker2.46×Movies & TV
DeviantArt4.02×Internet & Social Media
Beetlejuice2.55×Movies & TV
Stranger Things2.78×Movies & TV
Modern art3.02×Arts & Culture
TikTok1.53×Internet & Social Media
Museum of Modern Art5.61×Arts & Culture
Contemporary art2.9×Arts & Culture
Digital art3.44×Arts & Culture
Casey2.49×Music & Radio
Abstract art3.85×Arts & Culture
Art exhibition3.13×Arts & Culture
Superman (TV series)3.36×Movies & TV
Graffiti & Street Art13.85×Arts & Culture
Digital illustration3.59×Arts & Culture
Gagosian Gallery8.97×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street art audience
TraitClusterScore
Urban LifestyleOPEN2.91
LGBTQ+ IdentityOPEN2.55
SustainabilityBALANCE2.01
Early Adopter MentalityPOWER1.88
Design AffinityPREMIUM1.87
Luxury OrientationPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for Street art
CountryShare
United States20.0%
China9.3%
Japan7.7%

See Street art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Street art have in United States?

Street art has an estimated audience of 12,681,858 people in United States, concentrated in California and Texas.

What is the gender split and age of Street art fans?

47.6% of Street art fans are female, 52.4% are male, with an average age of 32.8 years.

Which brands do Street art fans like most?

Street art fans show strongest brand affinity for Urban art (18.57×), Graffiti (9.25×), and Banksy (15.81×) over the country average.

Where do Street art fans live in United States?

Street art fans in United States are most concentrated in California (reach 1,877,257), Texas (reach 1,166,383), and New York (reach 1,104,631). These three regions account for the largest share of the active audience.

What other brands do Street art fans also like?

Beyond Street art itself, the audience over-indexes on Graffiti (9.25×), Banksy (15.81×), Superman (1.75×), and Peacemaker (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Street art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.