Street art Audience in United States

Street art has an estimated audience of 12,681,858 people in United States. 47.6% are female, 52.4% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Urban art, Graffiti, Banksy, Superman, Peacemaker.
The average Street art fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban art, Graffiti, Banksy, with strongest over-indexing on Urban art (18.57× the country average). Demographically, the Street art audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Street art fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 32.8 |
| Estimated audience size | 12,681,858 |
Audience persona
The typical Street art fan in United States is balanced, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban art.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,877,257 | 1.35× |
| Texas | 1,166,383 | 1.07× |
| New York | 1,104,631 | 1.56× |
| Florida | 1,007,057 | 1.17× |
| Illinois | 489,905 | 1.16× |
| Georgia | 383,519 | 0.98× |
| Pennsylvania | 374,751 | 0.88× |
| Virginia | 357,146 | 1.16× |
| North Carolina | 355,497 | 0.93× |
| New Jersey | 315,989 | 0.98× |
| Ohio | 314,301 | 0.8× |
| Michigan | 312,406 | 0.94× |
| Washington | 310,169 | 1.22× |
| Arizona | 280,952 | 1.09× |
| Massachusetts | 272,136 | 1.09× |
| Colorado | 263,229 | 1.32× |
| Tennessee | 232,112 | 0.91× |
| Oregon | 197,946 | 1.36× |
| Indiana | 191,972 | 0.83× |
| Maryland | 187,819 | 0.86× |
| Missouri | 171,064 | 0.84× |
| Utah | 164,723 | 1.45× |
| Minnesota | 162,300 | 0.89× |
| Nevada | 149,625 | 1.22× |
| South Carolina | 148,900 | 0.78× |
| Wisconsin | 144,534 | 0.76× |
| Kentucky | 136,008 | 0.86× |
| Oklahoma | 131,347 | 0.93× |
| Alabama | 126,177 | 0.71× |
| Louisiana | 125,716 | 0.77× |
| Connecticut | 118,909 | 0.93× |
| Arkansas | 107,199 | 1.03× |
| Mississippi | 105,576 | 1.01× |
| Iowa | 103,340 | 0.99× |
| Kansas | 95,791 | 0.96× |
| New Mexico | 76,776 | 1.21× |
| Hawaii | 71,179 | 1.31× |
| Idaho | 63,226 | 0.99× |
| Washington, District of Columbia | 63,062 | 1.65× |
| Nebraska | 59,304 | 0.93× |
| West Virginia | 54,484 | 0.92× |
| Montana | 44,215 | 1.26× |
| New Hampshire | 41,092 | 0.82× |
| Rhode Island | 36,049 | 0.89× |
| Delaware | 34,421 | 0.98× |
| Maine | 27,221 | 0.6× |
| North Dakota | 24,831 | 0.95× |
| Alaska | 20,096 | 0.74× |
| Vermont | 18,902 | 0.85× |
| South Dakota | 16,032 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban art | 18.57× | Arts & Culture |
| Graffiti | 9.25× | Arts & Culture |
| Banksy | 15.81× | Arts & Culture |
| Superman | 1.75× | Movies & TV |
| Peacemaker | 2.46× | Movies & TV |
| DeviantArt | 4.02× | Internet & Social Media |
| Beetlejuice | 2.55× | Movies & TV |
| Stranger Things | 2.78× | Movies & TV |
| Modern art | 3.02× | Arts & Culture |
| TikTok | 1.53× | Internet & Social Media |
| Museum of Modern Art | 5.61× | Arts & Culture |
| Contemporary art | 2.9× | Arts & Culture |
| Digital art | 3.44× | Arts & Culture |
| Casey | 2.49× | Music & Radio |
| Abstract art | 3.85× | Arts & Culture |
| Art exhibition | 3.13× | Arts & Culture |
| Superman (TV series) | 3.36× | Movies & TV |
| Graffiti & Street Art | 13.85× | Arts & Culture |
| Digital illustration | 3.59× | Arts & Culture |
| Gagosian Gallery | 8.97× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.91 |
| LGBTQ+ Identity | OPEN | 2.55 |
| Sustainability | BALANCE | 2.01 |
| Early Adopter Mentality | POWER | 1.88 |
| Design Affinity | PREMIUM | 1.87 |
| Luxury Orientation | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| China | 9.3% |
| Japan | 7.7% |
See Street art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Street art have in United States?
Street art has an estimated audience of 12,681,858 people in United States, concentrated in California and Texas.
What is the gender split and age of Street art fans?
47.6% of Street art fans are female, 52.4% are male, with an average age of 32.8 years.
Which brands do Street art fans like most?
Street art fans show strongest brand affinity for Urban art (18.57×), Graffiti (9.25×), and Banksy (15.81×) over the country average.
Where do Street art fans live in United States?
Street art fans in United States are most concentrated in California (reach 1,877,257), Texas (reach 1,166,383), and New York (reach 1,104,631). These three regions account for the largest share of the active audience.
What other brands do Street art fans also like?
Beyond Street art itself, the audience over-indexes on Graffiti (9.25×), Banksy (15.81×), Superman (1.75×), and Peacemaker (2.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Street art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.