Graffiti & Street Art Audience in United States

Graffiti & Street Art has an estimated audience of 1,013,327 people in United States. 48.2% are female, 51.8% are male, average age 30.0. Top brand affinities: Street art, Toyota Supra, Resident Advisor, Digital art, Livemusic.

Top brand affinities include Street art, Toyota Supra, Resident Advisor, with strongest over-indexing on Street art (12.15× the country average). Demographically, the Graffiti & Street Art audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity.

Category: Arts & Culture · Type: Topic

Demographics of Graffiti & Street Art fans

Demographic split for Graffiti & Street Art audience in United States
MetricValue
Female48.2%
Male51.8%
Average age30.0
Estimated audience size1,013,327

Audience persona

The typical Graffiti & Street Art fan in United States is balanced, around 30.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Street art.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graffiti & Street Art audience
BrandAffinityCategory
Street art12.15×Arts & Culture
Toyota Supra15.81×Cars & Mobility
Resident Advisor21.49×Music & Radio
Digital art6.08×Arts & Culture
Livemusic3.79×Music & Radio
Hair Extensions4.25×Beauty & Wellness
Dungeons & Dragons7.95×Games
Fine-art photography5.73×Technology & Electronics
Anime and manga fandom4.19×Literature
Back to the Future9.62×Movies & TV
Rick and Morty4.97×Movies & TV
Khabib Nurmagomedov16.52×Sports
Travel photography4.26×Technology & Electronics
Sam Rockwell10.55×Movies & TV
Lace wig3.44×Beauty & Wellness
Art dealer11.82×Arts & Culture
Manga3.16×Literature
Feyenoord25.18×Sports
Carrefour20×Shopping
Superman1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graffiti & Street Art audience
TraitClusterScore
Urban LifestyleOPEN2.82
LGBTQ+ IdentityOPEN2.31
Risk AppetiteTHRILL1.94
Luxury OrientationPREMIUM1.79
Design AffinityPREMIUM1.75
Early Adopter MentalityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Graffiti & Street Art
CountryShare
United States22.8%
China17.5%
Italy8.5%

See Graffiti & Street Art audiences in other countries

More Arts & Culture audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Graffiti & Street Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.