Graffiti & Street Art Audience in Germany
A data profile of the people who buy, follow and care about Graffiti & Street Art in Germany — modelled from more than twelve digital signal sources. Graffiti & Street Art has an estimated audience of 291,230 people in Germany.
The average Graffiti & Street Art fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Banksy, Graffiti, Abstract art, with strongest over-indexing on Banksy (16.37× the country average).
Demographically, the Graffiti & Street Art audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Graffiti & Street Art fan in Germany is more male, around 31.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banksy.
At a glance
The key figures that characterise the Graffiti & Street Art profile in Germany.
Search interest · 12-month trend
Demographics of Graffiti & Street Art fans
42.7% are female, 57.3% are male, average age 31.1.
Gender split
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 31.1 |
| Estimated audience size | 291,230 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Graffiti & Street Art audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.8% |
| China | 17.5% |
| Italy | 8.5% |
Geography
Where the Graffiti & Street Art audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~8K | 1.04× | |
| 02 | Brandenburg | ~9K | 1.02× | |
| 03 | Hamburg | ~7K | 1.02× | |
| 04 | Rheinland-Pfalz | ~10K | 1.01× | |
| 05 | Berlin | ~10K | 1.01× | |
| 06 | Niedersachsen | ~30K | 1.00× | |
| 07 | Sachsen | ~10K | 1.00× | |
| 08 | Nordrhein-Westfalen | ~60K | 0.99× | |
| 09 | Bayern | ~50K | 0.99× | |
| 10 | Baden-Württemberg | ~40K | 0.99× | |
| 11 | Hessen | ~20K | 0.99× | |
| 12 | Schleswig-Holstein | 0.00× | ||
| 13 | Sachsen-Anhalt | 0.00× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Graffiti & Street Art audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banksy | Arts & Culture | 16.37× | ||
| 02 | Graffiti | Arts & Culture | 9.07× | ||
| 03 | Portrait painting | Arts & Culture | 8.72× | ||
| 04 | Abstract art | Arts & Culture | 6.15× | ||
| 05 | Cultural heritage | Politics & Society | 6.11× | ||
| 06 | Oil painting | Arts & Culture | 6.09× | ||
| 07 | Museum of Modern Art | Arts & Culture | 6.01× | ||
| 08 | Street art | Arts & Culture | 5.70× | ||
| 09 | Travel Blogger | Travel & Leisure | 5.66× | ||
| 10 | Watercolor painting | Arts & Culture | 5.56× | ||
| 11 | Sunday Brunch | Kids & Family | 5.50× | ||
| 12 | Robert Redford | Movies & TV | 4.90× | ||
| 13 | Art exhibition | Arts & Culture | 4.73× | ||
| 14 | Library | Literature | 4.66× | ||
| 15 | Modern art | Arts & Culture | 4.15× | ||
| 16 | Crime fiction | Literature | 3.99× | ||
| 17 | Art museum | Arts & Culture | 3.97× | ||
| 18 | Contemporary art | Arts & Culture | 3.49× | ||
| 19 | Hugendubel | Shopping | 2.92× | ||
| 20 | Ryanair | Travel & Leisure | 2.59× |
Personality of the Graffiti & Street Art audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.26× | |
| Quality Awareness | PREMIUM | 1.92× | |
| Design Affinity | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Frequently asked questions
How many fans does Graffiti & Street Art have in Germany?
Graffiti & Street Art has an estimated audience of 291,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graffiti & Street Art fans?
42.7% of Graffiti & Street Art fans are female, 57.3% are male, with an average age of 31.1 years.
Which brands do Graffiti & Street Art fans like most?
Graffiti & Street Art fans show strongest brand affinity for Banksy (16.37×), Graffiti (9.07×), and Abstract art (6.15×) over the country average.
Where do Graffiti & Street Art fans live in Germany?
Graffiti & Street Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Graffiti & Street Art fans also like?
Beyond Graffiti & Street Art itself, the audience over-indexes on Graffiti (9.07×), Abstract art (6.15×), Modern art (4.15×), and Art exhibition (4.73×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Graffiti & Street Art audiences in other countries
- Graffiti & Street Art — United States
- Graffiti & Street Art — United Kingdom
- Graffiti & Street Art — France
- Graffiti & Street Art — Italy
- Graffiti & Street Art — Spain
- Graffiti & Street Art — Brazil
- Graffiti & Street Art — Japan
- Graffiti & Street Art — South Korea
- Graffiti & Street Art — India
- Graffiti & Street Art — Canada
- Graffiti & Street Art — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graffiti & Street Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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