Graffiti & Street Art Audience in Germany
Graffiti & Street Art has an estimated audience of 291,230 people in Germany. 42.7% are female, 57.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Thüringen. Top brand affinities: Banksy, Art exhibition, Livemusic, Contemporary art, Graffiti.
The average Graffiti & Street Art fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Thüringen. Top brand affinities include Banksy, Art exhibition, Livemusic, with strongest over-indexing on Banksy (14.29× the country average). Demographically, the Graffiti & Street Art audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Graffiti & Street Art fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 31.1 |
| Estimated audience size | 291,230 |
Audience persona
The typical Graffiti & Street Art fan in Germany is more male, around 31.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banksy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,956 | 0.71× |
| Niedersachsen | 28,510 | 1.01× |
| Thüringen | 22,325 | 3.01× |
| Rheinland-Pfalz | 20,744 | 1.42× |
| Brandenburg | 20,096 | 2.22× |
| Berlin | 19,075 | 1.46× |
| Hamburg | 11,691 | 1.78× |
| Baden-Württemberg | 9,554 | 0.24× |
| Bayern | 9,243 | 0.2× |
| Sachsen | 9,025 | 0.63× |
| Hessen | 7,123 | 0.32× |
| Schleswig-Holstein | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banksy | 14.29× | Arts & Culture |
| Art exhibition | 8× | Arts & Culture |
| Livemusic | 4.1× | Music & Radio |
| Contemporary art | 4.13× | Arts & Culture |
| Graffiti | 7.68× | Arts & Culture |
| Ryanair | 2.92× | Travel & Leisure |
| Street art | 5.51× | Arts & Culture |
| Do it yourself (DIY) | 2.18× | Home & Garden |
| Art museum | 4.18× | Arts & Culture |
| Natural foods | 4.17× | Food & Beverages |
| Modern art | 3.09× | Arts & Culture |
| Etsy | 3.21× | Fashion & Accessoires |
| Leonardo DiCaprio | 4.93× | Movies & TV |
| Watercolor painting | 4.2× | Arts & Culture |
| Abstract art | 4.06× | Arts & Culture |
| Oil painting | 4.42× | Arts & Culture |
| Alpine skiing | 2.82× | Sports |
| Art Collecting | 6.62× | Arts & Culture |
| Arnold Schwarzenegger | 5.14× | Movies & TV |
| Library | 4.44× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.65 |
| Sustainability | BALANCE | 2.12 |
| Design Affinity | PREMIUM | 1.69 |
| Sports Activity | POWER | 1.66 |
| Travelling | THRILL | 1.6 |
| Risk Appetite | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| China | 17.5% |
| Italy | 8.5% |
See Graffiti & Street Art audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Graffiti & Street Art have in Germany?
Graffiti & Street Art has an estimated audience of 291,230 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Graffiti & Street Art fans?
42.7% of Graffiti & Street Art fans are female, 57.3% are male, with an average age of 31.1 years.
Which brands do Graffiti & Street Art fans like most?
Graffiti & Street Art fans show strongest brand affinity for Banksy (14.29×), Art exhibition (8×), and Livemusic (4.1×) over the country average.
Where do Graffiti & Street Art fans live in Germany?
Graffiti & Street Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,956), Niedersachsen (reach 28,510), and Thüringen (reach 22,325). These three regions account for the largest share of the active audience.
What other brands do Graffiti & Street Art fans also like?
Beyond Graffiti & Street Art itself, the audience over-indexes on Art exhibition (8×), Livemusic (4.1×), Contemporary art (4.13×), and Graffiti (7.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graffiti & Street Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.