Graffiti & Street Art Audience in Germany
Graffiti & Street Art has an estimated audience of 291,230 people in Germany. 42.7% are female, 57.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Thüringen. Top brand affinities: Progressive rock, 3D printing, Home construction, Artistic inspiration, Natural rubber.
The average Graffiti & Street Art fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Thüringen. Top brand affinities include Progressive rock, 3D printing, Home construction, with strongest over-indexing on Progressive rock (5.28× the country average). Demographically, the Graffiti & Street Art audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Graffiti & Street Art fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 31.1 |
| Estimated audience size | 291,230 |
Audience persona
The typical Graffiti & Street Art fan in Germany is more male, around 31.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,956 | 0.71× |
| Niedersachsen | 28,510 | 1.01× |
| Thüringen | 22,325 | 3.01× |
| Rheinland-Pfalz | 20,744 | 1.42× |
| Brandenburg | 20,096 | 2.22× |
| Berlin | 19,075 | 1.46× |
| Hamburg | 11,691 | 1.78× |
| Baden-Württemberg | 9,554 | 0.24× |
| Bayern | 9,243 | 0.2× |
| Sachsen | 9,025 | 0.63× |
| Hessen | 7,123 | 0.32× |
| Schleswig-Holstein | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.28× | Music & Radio |
| 3D printing | 3.67× | Technology & Electronics |
| Home construction | 1.56× | Home & Garden |
| Artistic inspiration | 2× | Arts & Culture |
| Natural rubber | 2.92× | Cars & Mobility |
| Gil Ofarim | 1.54× | Music & Radio |
| Calf raises | 9.7× | Sports |
| Nurse education | 2.27× | Kids & Family |
| Cadena SER | 14.29× | Music & Radio |
| Commercial mortgage | 1.75× | Business & Career |
| Headhunters (film) | 3.46× | Movies & TV |
| Hypertext | 2.06× | Technology & Electronics |
| Staycation | 2.64× | Home & Garden |
| Hana, Hawaii | 7.88× | Travel & Leisure |
| Cádiz | 7.68× | Travel & Leisure |
| Grinch | 1.58× | Movies & TV |
| Fantasy Earth: Zero | 4× | Games |
| Jason Clarke (actor) | 2.89× | Movies & TV |
| Graham Greene (actor) | 2.22× | |
| ILE (singer) | 6.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.65 |
| Sustainability | BALANCE | 2.12 |
| Design Affinity | PREMIUM | 1.69 |
| Sports Activity | POWER | 1.66 |
| Travelling | THRILL | 1.6 |
| Risk Appetite | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| China | 17.5% |
| Italy | 8.5% |
See Graffiti & Street Art audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Graffiti & Street Art have in Germany?
Graffiti & Street Art has an estimated audience of 291,230 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Graffiti & Street Art fans?
42.7% of Graffiti & Street Art fans are female, 57.3% are male, with an average age of 31.1 years.
Which brands do Graffiti & Street Art fans like most?
Graffiti & Street Art fans show strongest brand affinity for Progressive rock (5.28×), 3D printing (3.67×), and Home construction (1.56×) over the country average.
Where do Graffiti & Street Art fans live in Germany?
Graffiti & Street Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,956), Niedersachsen (reach 28,510), and Thüringen (reach 22,325). These three regions account for the largest share of the active audience.
What other brands do Graffiti & Street Art fans also like?
Beyond Graffiti & Street Art itself, the audience over-indexes on 3D printing (3.67×), Home construction (1.56×), Artistic inspiration (2×), and Natural rubber (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graffiti & Street Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.