Graffiti Audience in Germany
Graffiti has an estimated audience of 2,095,621 people in Germany. 48.7% are female, 51.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Street art, Urban art, Banksy, Sports, Movies.
The average Graffiti fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Street art, Urban art, Banksy, with strongest over-indexing on Street art (8.17× the country average). Demographically, the Graffiti audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Graffiti fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 34.5 |
| Estimated audience size | 2,095,621 |
Audience persona
The typical Graffiti fan in Germany is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Street art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 420,787 | 0.92× |
| Bayern | 260,525 | 0.77× |
| Baden-Württemberg | 223,562 | 0.78× |
| Berlin | 166,307 | 1.77× |
| Niedersachsen | 150,023 | 0.74× |
| Sachsen | 140,366 | 1.37× |
| Hessen | 114,446 | 0.72× |
| Brandenburg | 87,759 | 1.35× |
| Rheinland-Pfalz | 87,682 | 0.84× |
| Sachsen-Anhalt | 69,622 | 1.28× |
| Thüringen | 60,999 | 1.14× |
| Schleswig-Holstein | 58,708 | 0.78× |
| Mecklenburg-Vorpommern | 43,420 | 1.09× |
| Hamburg | 39,588 | 0.84× |
| Saarland | 21,582 | 0.84× |
| Bremen | 14,033 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street art | 8.17× | Arts & Culture |
| Urban art | 10.71× | Arts & Culture |
| Banksy | 8.55× | Arts & Culture |
| Sports | 1.86× | Sports |
| Movies | 1.8× | Movies & TV |
| Art exhibition | 4.04× | Arts & Culture |
| Arts and music | 1.58× | Arts & Culture |
| Food | 1.51× | Food & Beverages |
| Shopping | 1.51× | Shopping |
| Modern art | 3.03× | Arts & Culture |
| TikTok | 1.56× | Internet & Social Media |
| Oil painting | 4.18× | Arts & Culture |
| Woolworths | 3.04× | Shopping |
| Houseplant | 3.21× | Home & Garden |
| Abstract art | 3.74× | Arts & Culture |
| Contemporary art | 2.58× | Arts & Culture |
| Spiegel Online | 1.67× | News |
| Maltese (dog) | 2.92× | Pets & Animals |
| Pop art | 7.17× | Arts & Culture |
| Digital art | 3.41× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.67 |
| Indulgence | JOY | 1.51 |
| DIY Mentality | THRILL | 1.51 |
| Early Adopter Mentality | POWER | 1.48 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| China | 6.6% |
| Italy | 5.3% |
See Graffiti audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Graffiti have in Germany?
Graffiti has an estimated audience of 2,095,621 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graffiti fans?
48.7% of Graffiti fans are female, 51.3% are male, with an average age of 34.5 years.
Which brands do Graffiti fans like most?
Graffiti fans show strongest brand affinity for Street art (8.17×), Urban art (10.71×), and Banksy (8.55×) over the country average.
Where do Graffiti fans live in Germany?
Graffiti fans in Germany are most concentrated in Nordrhein-Westfalen (reach 420,787), Bayern (reach 260,525), and Baden-Württemberg (reach 223,562). These three regions account for the largest share of the active audience.
What other brands do Graffiti fans also like?
Beyond Graffiti itself, the audience over-indexes on Urban art (10.71×), Banksy (8.55×), Sports (1.86×), and Movies (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graffiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.