Rascasse Audience Intelligence

Urban art Audience in Germany

A data profile of the people who buy, follow and care about Urban art in Germany — modelled from more than twelve digital signal sources. Urban art has an estimated audience of 1,409,523 people in Germany.

#15among Art movement in Germany#2514among Topic in Germany#58in Arts & Culture

The average Urban art fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Latin pop, Bundesliga, FC Bayern Munich, with strongest over-indexing on Latin pop (10.84× the country average).

Demographically, the Urban art audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban art fan in Germany is balanced, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Latin pop.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban art profile in Germany.

Audience size
1.4M
in Germany
Gender
50.7%♀
49.3% male
Age
34.5
average years
Country rank
#4731
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban art fans

50.7% are female, 49.3% are male, average age 34.5.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Urban art audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age34.5
Estimated audience size1,409,523
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Urban art audience in Germany
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Urban art audience comes from Germany.

Worldwide audience distribution share by country for Urban art
CountryShare
United States20.1%
China10.3%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban art fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K2.00×
02Hamburg~40K1.19×
03Berlin~70K1.10×
04Bremen~10K1.10×
05Schleswig-Holstein~50K1.00×
06Sachsen~70K0.97×
07Brandenburg~40K0.95×
08Mecklenburg-Vorpommern~20K0.92×
09Nordrhein-Westfalen~300K0.91×
10Sachsen-Anhalt~30K0.91×
11Thüringen~30K0.90×
12Rheinland-Pfalz~60K0.88×
13Bayern~200K0.80×
14Hessen~90K0.80×
15Niedersachsen~100K0.78×
16Baden-Württemberg~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Urban art, Germany
0.76×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban art audience
#·InterestCategoryAffinity×
01Latin popMusic & Radio10.84×
02GraffitiArts & Culture7.39×
03CHECK24Business & Career3.50×
04Electronic musicMusic & Radio3.02×
05BundesligaSports2.98×
06AldiShopping2.63×
07LidlShopping2.56×
08FC Bayern MunichSports2.35×
09MusicBusiness & Career2.14×
10MoviesMovies & TV2.12×
11SportsSports2.11×
12Live eventsMusic & Radio2.06×
13EntertainmentMovies & TV2.05×
14GamesGames2.01×
15ReadingLiterature2.00×
16Outdoor recreationSports1.99×
17VehiclesCars & Mobility1.92×
18Food and drinkFood & Beverages1.90×
19FoodFood & Beverages1.81×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban art audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.87×
SustainabilityBALANCE1.74×
Early Adopter MentalityPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban art audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
Convenience OrientationPREMIUM0.71×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban art have in Germany?

Urban art has an estimated audience of 1,409,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Urban art fans?

50.7% of Urban art fans are female, 49.3% are male, with an average age of 34.5 years.

03

Which brands do Urban art fans like most?

Urban art fans show strongest brand affinity for Latin pop (10.84×), Bundesliga (2.98×), and FC Bayern Munich (2.35×) over the country average.

04

Where do Urban art fans live in Germany?

Urban art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Urban art fans also like?

Beyond Urban art itself, the audience over-indexes on Bundesliga (2.98×), FC Bayern Munich (2.35×), Music (2.14×), and Entertainment (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Urban art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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