Urban art Audience in Germany
Urban art has an estimated audience of 1,409,523 people in Germany. 50.7% are female, 49.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Latin pop, Bundesliga, Music, Entertainment, Sports.
The average Urban art fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Latin pop, Bundesliga, Music, with strongest over-indexing on Latin pop (10.84× the country average). Demographically, the Urban art audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Urban art fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.5 |
| Estimated audience size | 1,409,523 |
Audience persona
The typical Urban art fan in Germany is balanced, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Latin pop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 300,174 | 0.97× |
| Bayern | 172,486 | 0.76× |
| Baden-Württemberg | 135,290 | 0.7× |
| Niedersachsen | 88,228 | 0.64× |
| Hessen | 70,807 | 0.66× |
| Sachsen | 70,247 | 1.02× |
| Berlin | 69,765 | 1.11× |
| Schleswig-Holstein | 54,148 | 1.07× |
| Saarland | 51,555 | 2.98× |
| Rheinland-Pfalz | 51,551 | 0.73× |
| Hamburg | 42,758 | 1.34× |
| Brandenburg | 36,749 | 0.84× |
| Sachsen-Anhalt | 24,400 | 0.67× |
| Mecklenburg-Vorpommern | 17,883 | 0.66× |
| Thüringen | 16,749 | 0.47× |
| Bremen | 16,574 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Latin pop | 10.84× | Music & Radio |
| Bundesliga | 2.98× | Sports |
| Music | 2.14× | Business & Career |
| Entertainment | 2.05× | Movies & TV |
| Sports | 2.11× | Sports |
| Electronic music | 3.02× | Music & Radio |
| CHECK24 | 3.5× | Business & Career |
| Movies | 2.12× | Movies & TV |
| Food and drink | 1.9× | Food & Beverages |
| FC Bayern Munich | 2.35× | Sports |
| Reading | 2× | Literature |
| Outdoor recreation | 1.99× | Sports |
| Aldi | 2.63× | Shopping |
| Lidl | 2.56× | Shopping |
| Live events | 2.06× | Music & Radio |
| Games | 2.01× | Games |
| Vehicles | 1.92× | Cars & Mobility |
| Graffiti | 7.39× | Arts & Culture |
| Food | 1.81× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.77 |
| Sustainability | BALANCE | 2.25 |
| Indulgence | JOY | 1.71 |
| Early Adopter Mentality | POWER | 1.63 |
| Sports Activity | POWER | 1.6 |
| Individualism | JOY | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 10.3% |
| Japan | 6.0% |
See Urban art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Urban art have in Germany?
Urban art has an estimated audience of 1,409,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Urban art fans?
50.7% of Urban art fans are female, 49.3% are male, with an average age of 34.5 years.
Which brands do Urban art fans like most?
Urban art fans show strongest brand affinity for Latin pop (10.84×), Bundesliga (2.98×), and Music (2.14×) over the country average.
Where do Urban art fans live in Germany?
Urban art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 300,174), Bayern (reach 172,486), and Baden-Württemberg (reach 135,290). These three regions account for the largest share of the active audience.
What other brands do Urban art fans also like?
Beyond Urban art itself, the audience over-indexes on Bundesliga (2.98×), Music (2.14×), Entertainment (2.05×), and Sports (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.