A data profile of the people who buy, follow and care about Graffiti in France — modelled from more than twelve digital signal sources. Graffiti has an estimated audience of 2,386,786 people in France.
The average Graffiti fan in France is 37.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Mural, Street art, Banksy, with strongest over-indexing on Mural (4.89× the country average).
Demographically, the Graffiti audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Graffiti fan in France is balanced, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mural.
The key figures that characterise the Graffiti profile in France.
50.5% are female, 49.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.1 |
| Estimated audience size | 2,386,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Graffiti audience comes from France.
| Country | Share |
|---|---|
| United States | 22.5% |
| China | 6.6% |
| Italy | 5.3% |
Where the Graffiti audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.22× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.14× | |
| 03 | Occitanie | ~200K | 1.14× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.08× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 06 | Grand Est | ~200K | 1.03× | |
| 07 | Hauts-de-France | ~200K | 0.99× | |
| 08 | Pays de la Loire | ~100K | 0.99× | |
| 09 | Normandy | ~100K | 0.99× | |
| 10 | Centre-Val de Loire | ~90K | 0.97× | |
| 11 | Brittany | ~100K | 0.96× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.93× | |
| 13 | Corsica | ~9K | 0.78× |
The strongest cross-interests of the Graffiti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mural | Arts & Culture | 4.89× | ||
| 02 | Banksy | Arts & Culture | 4.57× | ||
| 03 | Street art | Arts & Culture | 4.10× | ||
| 04 | Urban art | Arts & Culture | 3.77× | ||
| 05 | Oil painting | Arts & Culture | 2.50× | ||
| 06 | Abstract art | Arts & Culture | 2.43× | ||
| 07 | Art exhibition | Arts & Culture | 2.06× | ||
| 08 | Livemusic | Music & Radio | 2.04× | ||
| 09 | Modern art | Arts & Culture | 2.03× | ||
| 10 | Home Interior Design | Home & Garden | 2.03× | ||
| 11 | Contemporary art | Arts & Culture | 1.93× | ||
| 12 | Museum | Arts & Culture | 1.91× | ||
| 13 | Illustration | Arts & Culture | 1.88× | ||
| 14 | Industrial design | Business & Career | 1.88× | ||
| 15 | Fine art | Business & Career | 1.87× | ||
| 16 | Art museum | Arts & Culture | 1.86× | ||
| 17 | Fashion show | Fashion & Accessoires | 1.85× | ||
| 18 | Outdoor enthusiast | Sports | 1.82× | ||
| 19 | Drawing | Home & Garden | 1.64× | ||
| 20 | Painting | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.61× | |
| Design Affinity | PREMIUM | 1.57× | |
| Extroversion | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Quality Awareness | PREMIUM | 0.96× |
Graffiti has an estimated audience of 2,386,786 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.5% of Graffiti fans are female, 49.5% are male, with an average age of 37.1 years.
Graffiti fans show strongest brand affinity for Mural (4.89×), Street art (4.1×), and Banksy (4.57×) over the country average.
Graffiti fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Graffiti itself, the audience over-indexes on Street art (4.1×), Banksy (4.57×), Painting (1.54×), and Contemporary art (1.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Graffiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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