A data profile of the people who buy, follow and care about Mural in France — modelled from more than twelve digital signal sources. Mural has an estimated audience of 2,636,729 people in France.
Mural has an estimated audience of 2,636,729 people in France. 62.3% are female, 37.7% are male, average age 38.1. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Banksy, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (244.78× the country average).
Demographically, the Mural audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Mural fan in France is more female, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Mural profile in France.
62.3% are female, 37.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 38.1 |
| Estimated audience size | 2,636,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Mural audience comes from France.
| Country | Share |
|---|---|
| France | 15.9% |
| United States | 15.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Mural audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 244.78× | ||
| 02 | Selfridges | Shopping | 223.79× | ||
| 03 | Christmas Gift | Kids & Family | 33.44× | ||
| 04 | Christmas tree | Kids & Family | 25.91× | ||
| 05 | Psychological horror | Health | 20.02× | ||
| 06 | Girl power | Politics & Society | 17.24× | ||
| 07 | Breast Cancer awareness | Health | 13.69× | ||
| 08 | Banksy | Arts & Culture | 12.38× | ||
| 09 | Sustainable products | Politics & Society | 9.33× | ||
| 10 | Kitchen garden | Home & Garden | 7.54× | ||
| 11 | Zoom lens | Technology & Electronics | 6.50× | ||
| 12 | Dentistry | Business & Career | 6.09× | ||
| 13 | Broadcasting of sports events | Movies & TV | 5.94× | ||
| 14 | Street art | Arts & Culture | 4.92× | ||
| 15 | Graffiti | Arts & Culture | 4.89× | ||
| 16 | Art exhibition | Arts & Culture | 3.39× | ||
| 17 | Museum | Arts & Culture | 2.80× | ||
| 18 | Contemporary art | Arts & Culture | 2.79× | ||
| 19 | Fine art | Business & Career | 2.71× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.19× | |
| Design Affinity | PREMIUM | 2.23× | |
| Travelling | THRILL | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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