Rascasse Audience Intelligence

Mural Audience in United States

A data profile of the people who buy, follow and care about Mural in United States — modelled from more than twelve digital signal sources. Mural has an estimated audience of 2,547,153 people in United States.

#5579among Topic in United States#120in Arts & Culture

The average Mural fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Graffiti, Banksy, Superman, with strongest over-indexing on Graffiti (5.69× the country average).

Demographically, the Mural audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mural fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Graffiti.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mural profile in United States.

Audience size
2.5M
in United States
Gender
58.4%♀
41.6% male
Age
36.6
average years
Country rank
#11756
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mural fans

58.4% are female, 41.6% are male, average age 36.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Mural audience in United States
MetricValue
Female58.4%
Male41.6%
Average age36.6
Estimated audience size2,547,153
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Mural audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Mural audience comes from United States.

Worldwide audience distribution share by country for Mural
CountryShare
France15.9%
United States15.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mural audience in United States is strongest.

Fig. 05

Top regions by affinity

Mural fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K2.32×
02Washington, District of Columbia~10K1.86×
03Washington~70K1.34×
04North Dakota~7K1.31×
05Colorado~50K1.27×
06California~300K1.22×
07Illinois~100K1.22×
08Virginia~70K1.21×
09Massachusetts~60K1.18×
10Texas~300K1.15×
11New York~200K1.13×
12Oregon~30K1.13×
13Minnesota~40K1.12×
14Tennessee~60K1.11×
15Maryland~50K1.10×
16Georgia~80K1.05×
17Kansas~20K1.04×
18New Mexico~10K1.03×
19Vermont~5K1.02×
20Ohio~80K1.01×
21North Carolina~80K1.01×
22Pennsylvania~80K0.99×
23Hawaii~10K0.99×
24Arizona~50K0.98×
25Michigan~60K0.97×
26West Virginia~10K0.97×
27Iowa~20K0.95×
28Alaska~5K0.95×
29Utah~20K0.93×
30Nebraska~10K0.91×
31New Jersey~60K0.90×
32Wisconsin~30K0.88×
33Florida~200K0.87×
34Connecticut~20K0.87×
35Missouri~40K0.86×
36Arkansas~20K0.86×
37Louisiana~30K0.85×
38Idaho~10K0.84×
39New Hampshire~8K0.84×
40Maine~8K0.84×
41Indiana~40K0.83×
42Oklahoma~20K0.83×
43Montana~6K0.83×
44Kentucky~30K0.82×
45South Dakota~5K0.81×
46Alabama~30K0.78×
47South Carolina~30K0.77×
48Nevada~20K0.77×
49Mississippi~20K0.77×
50Delaware~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Mural, United States
0.76×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mural audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mural audience
#·InterestCategoryAffinity×
01BanksyArts & Culture11.16×
02Plastic recyclingPolitics & Society6.45×
03Cole HaanFashion & Accessoires6.05×
04GraffitiArts & Culture5.69×
05Street artArts & Culture3.10×
06Art exhibitionArts & Culture3.03×
07UniqloShopping2.65×
08DeviantArtInternet & Social Media2.51×
09Contemporary artArts & Culture2.33×
10Vintage clothingFashion & Accessoires2.25×
11InnovationBusiness & Career2.25×
12MuseumArts & Culture2.21×
13Art museumArts & Culture2.13×
14Diane KeatonMovies & TV2.05×
15Fine artBusiness & Career1.99×
16PhilanthropyArts & Culture1.79×
17Real propertyHome & Garden1.72×
18Local foodFood & Beverages1.57×
19Do it yourself (DIY)Home & Garden1.54×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mural audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mural audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.88×
ExtroversionTHRILL1.65×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mural audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Social Media UsageJOY0.79×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mural have in United States?

Mural has an estimated audience of 2,547,153 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mural fans?

58.4% of Mural fans are female, 41.6% are male, with an average age of 36.6 years.

03

Which brands do Mural fans like most?

Mural fans show strongest brand affinity for Graffiti (5.69×), Banksy (11.16×), and Superman (1.51×) over the country average.

04

Where do Mural fans live in United States?

Mural fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mural fans also like?

Beyond Mural itself, the audience over-indexes on Banksy (11.16×), Superman (1.51×), Do it yourself (DIY) (1.54×), and Art exhibition (3.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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