Rascasse Audience Intelligence

Cole Haan Target Market in United States

A data profile of the people who buy, follow and care about Cole Haan in United States — modelled from more than twelve digital signal sources. Cole Haan has an estimated audience of 4,095,212 people in United States.

#10among Footwear in United States#809among Brand in United States#385in Fashion & Accessoires

The average Cole Haan fan in United States is 41.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Reebok Classic, Onitsuka Tiger, Alternative energy, with strongest over-indexing on Reebok Classic (30.7× the country average).

Demographically, the Cole Haan audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cole Haan fan in United States is more female, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Reebok Classic.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cole Haan profile in United States.

Audience size
4.1M
in United States
Gender
61.0%♀
39.0% male
Age
41.3
average years
Country rank
#7902
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cole Haan

61.0% are female, 39.0% are male, average age 41.3.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Cole Haan audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.3
Estimated audience size4,095,212
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Cole Haan audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Cole Haan audience comes from United States.

Worldwide audience distribution share by country for Cole Haan
CountryShare
United States56.3%
Japan10.9%
Saudi Arabia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cole Haan audience in United States is strongest.

Fig. 05

Top regions by affinity

Cole Haan customers by region in United States
#RegionReachAffinity×
01New York~600K2.54×
02Washington, District of Columbia~30K2.25×
03New Jersey~200K2.08×
04Florida~500K1.63×
05Massachusetts~100K1.54×
06Georgia~200K1.52×
07Maryland~100K1.50×
08New Hampshire~20K1.46×
09Virginia~100K1.40×
10Texas~500K1.39×
11North Carolina~200K1.32×
12Mississippi~40K1.32×
13Connecticut~50K1.31×
14Illinois~200K1.26×
15Hawaii~20K1.24×
16California~500K1.16×
17Delaware~10K1.14×
18South Carolina~70K1.12×
19Tennessee~90K1.09×
20Pennsylvania~100K1.07×
21Arkansas~30K1.02×
22Missouri~60K0.97×
23Rhode Island~10K0.95×
24Alabama~50K0.94×
25Louisiana~50K0.92×
26Minnesota~50K0.90×
27Michigan~90K0.88×
28Maine~10K0.86×
29Nevada~30K0.84×
30Nebraska~20K0.81×
31Ohio~100K0.80×
32Kentucky~40K0.78×
33Oklahoma~30K0.77×
34Arizona~60K0.75×
35Kansas~20K0.75×
36Indiana~50K0.73×
37Colorado~50K0.72×
38Washington~60K0.71×
39Oregon~30K0.67×
40Utah~20K0.67×
41Iowa~20K0.67×
42Wisconsin~40K0.63×
43North Dakota~5K0.61×
44Vermont~4K0.61×
45West Virginia~10K0.60×
46South Dakota~5K0.55×
47Idaho~10K0.49×
48New Mexico~10K0.49×
49Alaska~4K0.48×
50Montana~5K0.45×
Fig. 06

Affinity by region

Affinity by region — Cole Haan, United States
0.45×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cole Haan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cole Haan audience
#·InterestCategoryAffinity×
01UmbroSports38.68×
02Reebok ClassicFashion & Accessoires30.70×
03Oxford shoeFashion & Accessoires21.36×
04Onitsuka TigerFashion & Accessoires20.77×
05Nike+Sports14.34×
06Nine WestFashion & Accessoires11.29×
07Alternative energyHome & Garden11.27×
08JD SportsShopping8.16×
09Sportswear (fashion)Fashion & Accessoires7.37×
10Street photographyTechnology & Electronics6.48×
11Sustainable energyHome & Garden5.77×
122010s in fashionFashion & Accessoires5.66×
13Sneaker collectingFashion & Accessoires5.21×
14Tory BurchFashion & Accessoires5.09×
15CoachFashion & Accessoires4.93×
16Art exhibitionArts & Culture4.92×
17Sports equipmentSports3.76×
18NikeFashion & Accessoires3.66×
19Macy'sShopping3.41×
20Nordstrom rackFashion & Accessoires3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cole Haan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cole Haan audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.64×
SustainabilityBALANCE2.43×
Design AffinityPREMIUM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cole Haan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.66×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cole Haan's target market in United States?

Cole Haan's target market in United States covers an estimated 4,095,212 people, concentrated in New York and California.

02

What is the gender split and age of Cole Haan customers?

61.0% of the Cole Haan audience are female, 39.0% are male, with an average age of 41.3 years.

03

Which brands do Cole Haan fans like most?

Cole Haan fans show strongest brand affinity for Reebok Classic (30.7×), Onitsuka Tiger (20.77×), and Alternative energy (11.27×) over the country average.

04

Where do Cole Haan fans live in United States?

Cole Haan fans in United States are most concentrated in New York (reach ~600K), California (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cole Haan fans also like?

Beyond Cole Haan itself, the audience over-indexes on Onitsuka Tiger (20.77×), Alternative energy (11.27×), Macy's (3.41×), and 2010s in fashion (5.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cole Haan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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