Cole Haan Audience in United States

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Cole Haan has an estimated audience of 4,079,478 people in United States. 61.0% are female, 39.0% are male, average age 41.3. Top regions: New York, California, Texas. Top brand affinities: Nike+, Reebok Classic, Onitsuka Tiger, Alternative energy, Macy's.

The average Cole Haan fan in United States is 41.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Nike+, Reebok Classic, Onitsuka Tiger, with strongest over-indexing on Nike+ (14.34× the country average). Demographically, the Cole Haan audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Cole Haan fans

Demographic split for Cole Haan audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.3
Estimated audience size4,079,478

Audience persona

The typical Cole Haan fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Nike+.

Top regions in United States

Top regions ranked by reach for Cole Haan in United States
RegionReachAffinity
New York544,2862.39×
California533,6561.19×
Texas507,0241.45×
Florida458,5521.66×
New Jersey220,6892.13×
Georgia197,3111.57×
Illinois182,0761.34×
North Carolina165,0761.34×
Pennsylvania147,2231.07×
Virginia140,3081.41×
Massachusetts125,9051.57×
Maryland107,9661.54×
Ohio106,5780.85×
Michigan100,1600.94×
Tennessee90,7471.11×
South Carolina68,5431.12×
Missouri67,9321.03×
Arizona64,0450.77×
Washington61,1750.75×
Indiana54,8830.74×
Connecticut53,9601.32×
Alabama52,2610.92×
Minnesota52,1920.89×
Louisiana48,1470.92×
Colorado47,9640.75×
Mississippi42,9531.28×
Kentucky39,2380.77×
Wisconsin38,7720.63×
Nevada34,3090.87×
Oklahoma34,1280.75×
Arkansas33,9191.01×
Oregon31,7170.68×
Washington, District of Columbia27,5982.25×
Utah24,3890.67×
Kansas23,0950.72×
Hawaii22,4581.28×
New Hampshire21,7261.35×
Iowa21,5270.64×
Nebraska16,2130.79×
Rhode Island12,0570.93×
Delaware11,9631.06×
Maine11,7600.8×
West Virginia10,0620.53×
New Mexico8,9880.44×
Idaho8,8580.43×
North Dakota4,3080.51×
South Dakota4,1250.44×
Montana3,8100.34×
Vermont3,6640.51×
Alaska2,6920.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cole Haan audience
BrandAffinityCategory
Nike+14.34×Sports
Reebok Classic30.7×Fashion & Accessoires
Onitsuka Tiger20.77×Fashion & Accessoires
Alternative energy11.27×Home & Garden
Macy's3.41×Shopping
2010s in fashion5.66×Fashion & Accessoires
Sustainable energy5.77×Home & Garden
Sneaker collecting5.21×Fashion & Accessoires
Sportswear (fashion)7.37×Fashion & Accessoires
Street photography6.48×Technology & Electronics
Nike3.66×Fashion & Accessoires
Art exhibition4.92×Arts & Culture
Sports equipment3.76×Sports
Nine West11.29×Fashion & Accessoires
Umbro38.68×Sports
Oxford shoe21.36×Fashion & Accessoires
Nordstrom rack3.25×Fashion & Accessoires
Tory Burch5.09×Fashion & Accessoires
Coach4.93×Fashion & Accessoires
JD Sports8.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cole Haan audience
TraitClusterScore
SustainabilityBALANCE2.27
Luxury OrientationPREMIUM2.27
IndulgenceJOY1.91
Design AffinityPREMIUM1.86
Quality AwarenessPREMIUM1.63
LGBTQ+ IdentityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Cole Haan
CountryShare
United States58.1%
Japan11.2%
United Kingdom2.6%

See Cole Haan audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Cole Haan have in United States?

Cole Haan has an estimated audience of 4,079,478 people in United States, concentrated in New York and California.

What is the gender split and age of Cole Haan fans?

61.0% of Cole Haan fans are female, 39.0% are male, with an average age of 41.3 years.

Which brands do Cole Haan fans like most?

Cole Haan fans show strongest brand affinity for Nike+ (14.34×), Reebok Classic (30.7×), and Onitsuka Tiger (20.77×) over the country average.

Where do Cole Haan fans live in United States?

Cole Haan fans in United States are most concentrated in New York (reach 544,286), California (reach 533,656), and Texas (reach 507,024). These three regions account for the largest share of the active audience.

What other brands do Cole Haan fans also like?

Beyond Cole Haan itself, the audience over-indexes on Reebok Classic (30.7×), Onitsuka Tiger (20.77×), Alternative energy (11.27×), and Macy's (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cole Haan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.