Sports equipment Audience in United States

Sports equipment logo

Sports equipment has an estimated audience of 34,676,592 people in United States. 48.4% are female, 51.6% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Combat sport, Israel, Bank account, UK garage.

The average Sports equipment fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Combat sport, Israel, with strongest over-indexing on Natural rubber (2.07× the country average). Demographically, the Sports equipment audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sports equipment fans

Demographic split for Sports equipment audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.1
Estimated audience size34,676,592

Audience persona

The typical Sports equipment fan in United States is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Sports equipment in United States
RegionReachAffinity
California6,814,8561.79×
Texas2,541,0620.85×
New York2,014,1961.04×
Florida1,909,3300.81×
Illinois1,124,4020.97×
Washington1,063,3791.53×
Ohio1,062,9681×
North Carolina987,4220.95×
Pennsylvania983,4670.84×
Virginia870,3071.03×
Georgia866,4700.81×
Arizona836,0801.18×
Michigan775,0960.85×
New Jersey724,4640.82×
Colorado708,3841.3×
Massachusetts607,6580.89×
Indiana595,8440.94×
Tennessee591,3880.85×
Oregon585,9251.47×
Missouri573,5151.03×
Maryland532,7650.89×
Minnesota527,1041.06×
Wisconsin450,8490.86×
Kentucky444,6181.02×
South Carolina423,9530.81×
Utah413,1341.33×
Louisiana396,2950.89×
Nevada357,6841.07×
Connecticut336,2740.97×
Iowa329,5921.15×
New Mexico287,3931.65×
Oklahoma278,9780.72×
Alabama261,7920.54×
Mississippi258,8020.91×
Idaho250,2751.44×
Kansas243,0240.89×
Arkansas215,0130.75×
Nebraska196,3251.13×
Hawaii183,2371.23×
West Virginia126,6090.78×
Maine124,2691×
New Hampshire118,9910.87×
Vermont95,9821.58×
Washington, District of Columbia87,5250.84×
Rhode Island84,9940.77×
Montana75,7220.79×
North Dakota64,5030.91×
Alaska63,1730.85×
Delaware57,7910.6×
Wyoming54,4101.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports equipment audience
BrandAffinityCategory
Natural rubber2.07×Cars & Mobility
Combat sport1.58×Sports
Israel1.61×Travel & Leisure
Bank account1.87×Business & Career
UK garage3.19×Music & Radio
Hypothec7.07×Business & Career
Kendra Scott1.58×Fashion & Accessoires
Jesse Plemons1.78×Movies & TV
Thom Browne4.69×Fashion & Accessoires
Information technology consulting3.34×Technology & Electronics
Nebraska Cornhuskers football1.7×Sports
Iowa Lottery4.69×Games
Cam Ward1.69×Sports
Acoustic music1.97×Music & Radio
Graham Greene (actor)2.62×
Highland games3.81×Sports
N1 road (South Africa)1.66×Travel & Leisure
Consequence (rapper)2.59×Music & Radio
Ken Griffey Jr.3.08×Sports
Notre Dame Fighting Irish football1.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports equipment audience
TraitClusterScore
SustainabilityBALANCE1.89
LGBTQ+ IdentityOPEN1.73
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.5
Family OrientationCONSERVATISM1.5
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Sports equipment
CountryShare
United States28.7%
United Kingdom7.3%
Italy5.7%

See Sports equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports equipment have in United States?

Sports equipment has an estimated audience of 34,676,592 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports equipment fans?

48.4% of Sports equipment fans are female, 51.6% are male, with an average age of 39.1 years.

Which brands do Sports equipment fans like most?

Sports equipment fans show strongest brand affinity for Natural rubber (2.07×), Combat sport (1.58×), and Israel (1.61×) over the country average.

Where do Sports equipment fans live in United States?

Sports equipment fans in United States are most concentrated in California (reach 6,814,856), Texas (reach 2,541,062), and New York (reach 2,014,196). These three regions account for the largest share of the active audience.

What other brands do Sports equipment fans also like?

Beyond Sports equipment itself, the audience over-indexes on Combat sport (1.58×), Israel (1.61×), Bank account (1.87×), and UK garage (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.