Sports equipment Audience in United States

Sports equipment has an estimated audience of 34,676,592 people in United States. 48.4% are female, 51.6% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: ASICS, Planet Fitness, Sneaker collecting, Streetwear, Diaper bag.

The average Sports equipment fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ASICS, Planet Fitness, Sneaker collecting, with strongest over-indexing on ASICS (7.07× the country average). Demographically, the Sports equipment audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sports equipment fans

Demographic split for Sports equipment audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.1
Estimated audience size34,676,592

Audience persona

The typical Sports equipment fan in United States is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for ASICS.

Top regions in United States

Top regions ranked by reach for Sports equipment in United States
RegionReachAffinity
California6,814,8561.79×
Texas2,541,0620.85×
New York2,014,1961.04×
Florida1,909,3300.81×
Illinois1,124,4020.97×
Washington1,063,3791.53×
Ohio1,062,9681×
North Carolina987,4220.95×
Pennsylvania983,4670.84×
Virginia870,3071.03×
Georgia866,4700.81×
Arizona836,0801.18×
Michigan775,0960.85×
New Jersey724,4640.82×
Colorado708,3841.3×
Massachusetts607,6580.89×
Indiana595,8440.94×
Tennessee591,3880.85×
Oregon585,9251.47×
Missouri573,5151.03×
Maryland532,7650.89×
Minnesota527,1041.06×
Wisconsin450,8490.86×
Kentucky444,6181.02×
South Carolina423,9530.81×
Utah413,1341.33×
Louisiana396,2950.89×
Nevada357,6841.07×
Connecticut336,2740.97×
Iowa329,5921.15×
New Mexico287,3931.65×
Oklahoma278,9780.72×
Alabama261,7920.54×
Mississippi258,8020.91×
Idaho250,2751.44×
Kansas243,0240.89×
Arkansas215,0130.75×
Nebraska196,3251.13×
Hawaii183,2371.23×
West Virginia126,6090.78×
Maine124,2691×
New Hampshire118,9910.87×
Vermont95,9821.58×
Washington, District of Columbia87,5250.84×
Rhode Island84,9940.77×
Montana75,7220.79×
North Dakota64,5030.91×
Alaska63,1730.85×
Delaware57,7910.6×
Wyoming54,4101.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports equipment audience
BrandAffinityCategory
ASICS7.07×Fashion & Accessoires
Planet Fitness2.74×Sports
Sneaker collecting4.28×Fashion & Accessoires
Streetwear3.13×Fashion & Accessoires
Diaper bag3.95×Kids & Family
New York Knicks4.65×Sports
FC Bayern Munich3.62×Sports
MSN1.98×News
Nordstrom rack2.36×Fashion & Accessoires
FIFA World Cup1.95×Sports
Chicago Bulls3.07×Sports
Nike2.35×Fashion & Accessoires
Los Angeles Lakers2.39×Sports
Buffalo Bills2.69×Sports
Livemusic2.36×Music & Radio
Staples (Canada)2.3×Business & Career
Poshmark2.86×Shopping
New Balance2.58×Fashion & Accessoires
Los Angeles Clippers4.11×Sports
Manchester United F.C.3.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports equipment audience
TraitClusterScore
SustainabilityBALANCE1.89
LGBTQ+ IdentityOPEN1.73
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.5
Family OrientationCONSERVATISM1.5
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Sports equipment
CountryShare
United States28.7%
United Kingdom7.3%
Italy5.7%

See Sports equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports equipment have in United States?

Sports equipment has an estimated audience of 34,676,592 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports equipment fans?

48.4% of Sports equipment fans are female, 51.6% are male, with an average age of 39.1 years.

Which brands do Sports equipment fans like most?

Sports equipment fans show strongest brand affinity for ASICS (7.07×), Planet Fitness (2.74×), and Sneaker collecting (4.28×) over the country average.

Where do Sports equipment fans live in United States?

Sports equipment fans in United States are most concentrated in California (reach 6,814,856), Texas (reach 2,541,062), and New York (reach 2,014,196). These three regions account for the largest share of the active audience.

What other brands do Sports equipment fans also like?

Beyond Sports equipment itself, the audience over-indexes on Planet Fitness (2.74×), Sneaker collecting (4.28×), Streetwear (3.13×), and Diaper bag (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.