Rascasse Audience Intelligence

Sports equipment Audience in United States

A data profile of the people who buy, follow and care about Sports equipment in United States — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 34,676,592 people in United States.

#514among Topic in United States#39in Sports

The average Sports equipment fan in United States is 39.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sneaker collecting, ASICS, FIFA World Cup, with strongest over-indexing on Sneaker collecting (3.45× the country average).

Demographically, the Sports equipment audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports equipment fan in United States is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Sneaker collecting.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports equipment profile in United States.

Audience size
34.7M
in United States
Gender
48.4%♀
51.6% male
Age
39.1
average years
Country rank
#728
Topic in United States
Fig. 01

Search interest · 12-month trend

+2303%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports equipment fans

48.4% are female, 51.6% are male, average age 39.1.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Sports equipment audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.1
Estimated audience size34,676,592
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sports equipment audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Sports equipment audience comes from United States.

Worldwide audience distribution share by country for Sports equipment
CountryShare
United States28.7%
United Kingdom7.3%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports equipment fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~800K2.81×
02Alabama~1M2.26×
03Arkansas~600K2.06×
04Tennessee~1.5M1.88×
05North Carolina~2M1.81×
06Georgia~2M1.80×
07South Carolina~900K1.77×
08Louisiana~700K1.65×
09Missouri~900K1.61×
10Kentucky~700K1.60×
11Kansas~400K1.58×
12Indiana~1M1.51×
13West Virginia~200K1.44×
14Oklahoma~500K1.20×
15Texas~3.5M1.10×
16Pennsylvania~1M1.01×
17Illinois~1M1.00×
18Virginia~800K1.00×
19New Hampshire~100K0.99×
20Maine~100K0.98×
21Florida~2.5M0.97×
22Massachusetts~700K0.97×
23Vermont~60K0.96×
24Ohio~1M0.94×
25Rhode Island~100K0.87×
26Delaware~80K0.85×
27Wisconsin~400K0.84×
28Connecticut~300K0.83×
29Maryland~500K0.82×
30Michigan~700K0.81×
31Iowa~200K0.80×
32New Jersey~700K0.78×
33New Mexico~100K0.77×
34California~3M0.76×
35Washington~500K0.71×
36Colorado~400K0.71×
37Idaho~100K0.71×
38New York~1.5M0.70×
39Oregon~300K0.70×
40Nebraska~100K0.69×
41Arizona~400K0.63×
42Minnesota~300K0.63×
43Utah~200K0.62×
44Alaska~50K0.62×
45Hawaii~90K0.60×
46North Dakota~40K0.60×
47South Dakota~50K0.58×
48Washington, District of Columbia~60K0.55×
49Montana~50K0.52×
50Nevada~200K0.51×
Fig. 06

Affinity by region

Affinity by region — Sports equipment, United States
0.51×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports equipment audience
#·InterestCategoryAffinity×
01Wearable technologyTechnology & Electronics5.19×
02Family carCars & Mobility4.53×
03ASICSFashion & Accessoires4.49×
04High-net-worth individualBusiness & Career3.82×
05Sneaker collectingFashion & Accessoires3.45×
06SmartwatchTechnology & Electronics3.44×
07Air JordanFashion & Accessoires3.33×
08Ski resortTravel & Leisure3.10×
09Diaper bagKids & Family2.28×
10New BalanceFashion & Accessoires2.21×
11Drop shippingShopping2.19×
12PoshmarkShopping1.98×
13InnovationBusiness & Career1.96×
14Planet FitnessSports1.83×
15Digital photographyBusiness & Career1.79×
16Nordstrom rackFashion & Accessoires1.72×
17TrousersFashion & Accessoires1.67×
18StreetwearFashion & Accessoires1.67×
19FIFA World CupSports1.65×
20NikeFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports equipment audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
Family OrientationCONSERVATISM1.61×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports equipment audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
CreativityOPEN0.86×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports equipment have in United States?

Sports equipment has an estimated audience of 34,676,592 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sports equipment fans?

48.4% of Sports equipment fans are female, 51.6% are male, with an average age of 39.1 years.

03

Which brands do Sports equipment fans like most?

Sports equipment fans show strongest brand affinity for Sneaker collecting (3.45×), ASICS (4.49×), and FIFA World Cup (1.65×) over the country average.

04

Where do Sports equipment fans live in United States?

Sports equipment fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sports equipment fans also like?

Beyond Sports equipment itself, the audience over-indexes on ASICS (4.49×), FIFA World Cup (1.65×), Planet Fitness (1.83×), and Wearable technology (5.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sports equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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