A data profile of the people who buy, follow and care about Sports equipment in India — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 4,159,032 people in India.
Sports equipment has an estimated audience of 4,159,032 people in India. 27.0% are female, 73.0% are male, average age 32.5. Top brand affinities: Shoes, Superman, True Detective, Instant messaging, Puma.
Top brand affinities include Shoes, Superman, True Detective, with strongest over-indexing on Shoes (1.84× the country average).
Demographically, the Sports equipment audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
The typical Sports equipment fan in India is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shoes.
The key figures that characterise the Sports equipment profile in India.
27.0% are female, 73.0% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 32.5 |
| Estimated audience size | 4,159,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Sports equipment audience comes from India.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 2.97× | ||
| 02 | Genetics | Kids & Family | 2.91× | ||
| 03 | Anne Hathaway | Movies & TV | 2.81× | ||
| 04 | True Detective | Movies & TV | 2.69× | ||
| 05 | Tom Cruise | Movies & TV | 2.49× | ||
| 06 | Leather | Fashion & Accessoires | 2.43× | ||
| 07 | Pizza | Food & Beverages | 2.34× | ||
| 08 | Crocs | Fashion & Accessoires | 2.31× | ||
| 09 | Brad Pitt | Movies & TV | 2.22× | ||
| 10 | Cabinetry | Home & Garden | 2.18× | ||
| 11 | Shoes | Fashion & Accessoires | 1.84× | ||
| 12 | Refrigerator | Home & Garden | 1.80× | ||
| 13 | Instant messaging | Internet & Social Media | 1.73× | ||
| 14 | UEFA Champions League | Sports | 1.72× | ||
| 15 | Trousers | Fashion & Accessoires | 1.70× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.68× | ||
| 17 | Wikipedia | Internet & Social Media | 1.63× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 19 | Technology & Electronics | 1.55× | |||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Sports Activity | POWER | 1.37× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Tradition | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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