A data profile of the people who buy, follow and care about Sports equipment in Norway — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 632,132 people in Norway.
Sports equipment has an estimated audience of 632,132 people in Norway. 56.8% are female, 43.2% are male, average age 44.2. Top brand affinities: Gina Tricot, Intersport, Email, Lindex, Drop shipping.
Top brand affinities include Gina Tricot, Intersport, Email, with strongest over-indexing on Gina Tricot (1.7× the country average).
Demographically, the Sports equipment audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
The typical Sports equipment fan in Norway is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Sports equipment profile in Norway.
56.8% are female, 43.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.2 |
| Estimated audience size | 632,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Sports equipment audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intersport | Shopping | 2.34× | ||
| 02 | YouTube Music | Internet & Social Media | 1.89× | ||
| 03 | Leggings | Fashion & Accessoires | 1.81× | ||
| 04 | Norrøna | Fashion & Accessoires | 1.77× | ||
| 05 | Hiking boot | Fashion & Accessoires | 1.76× | ||
| 06 | Drop shipping | Shopping | 1.74× | ||
| 07 | Luxury real estate | Business & Career | 1.74× | ||
| 08 | Tour de France | Sports | 1.74× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.74× | ||
| 10 | Arc'teryx | Fashion & Accessoires | 1.74× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 13 | Lindex | Fashion & Accessoires | 1.57× | ||
| 14 | Flower bouquet | Home & Garden | 1.57× | ||
| 15 | Technology & Electronics | 1.56× | |||
| 16 | Ravelry | Internet & Social Media | 1.55× | ||
| 17 | Skirt | Fashion & Accessoires | 1.54× | ||
| 18 | Weaving | Fashion & Accessoires | 1.53× | ||
| 19 | Stockholm | Travel & Leisure | 1.51× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.32× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Tradition | CONSERVATISM | 0.81× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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