A data profile of the people who buy, follow and care about Sports equipment in Spain — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 4,786,107 people in Spain.
Sports equipment has an estimated audience of 4,786,107 people in Spain. 50.6% are female, 49.4% are male, average age 40.8. Top brand affinities: Skechers, Sneaker collecting, Luxury goods, Uniqlo, Modern art.
Top brand affinities include Skechers, Sneaker collecting, Luxury goods, with strongest over-indexing on Skechers (4.12× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Sports equipment fan in Spain is balanced, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Skechers.
The key figures that characterise the Sports equipment profile in Spain.
50.6% are female, 49.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.8 |
| Estimated audience size | 4,786,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Sports equipment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skechers | Fashion & Accessoires | 4.12× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 3.93× | ||
| 03 | The Timberland Company | Fashion & Accessoires | 3.61× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.72× | ||
| 05 | Summer vacation | Travel & Leisure | 2.56× | ||
| 06 | Alpine skiing | Sports | 2.54× | ||
| 07 | Uniqlo | Shopping | 2.37× | ||
| 08 | Volunteering | Politics & Society | 2.36× | ||
| 09 | Lunch | Food & Beverages | 2.27× | ||
| 10 | Drop shipping | Shopping | 2.19× | ||
| 11 | Modern art | Arts & Culture | 2.06× | ||
| 12 | New Balance | Fashion & Accessoires | 2.06× | ||
| 13 | Massimo Dutti | Shopping | 2.04× | ||
| 14 | Leather | Fashion & Accessoires | 1.93× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.89× | ||
| 16 | Oysho | Fashion & Accessoires | 1.84× | ||
| 17 | Deal of the day | Shopping | 1.76× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.75× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.54× | |
| Indulgence | JOY | 1.52× | |
| Sports Activity | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Tradition | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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