A data profile of the people who buy, follow and care about Sneaker collecting in Spain — modelled from more than twelve digital signal sources. Sneaker collecting has an estimated audience of 2,300,201 people in Spain.
The average Sneaker collecting fan in Spain is 34.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Sportswear (fashion), Skechers, New Balance, with strongest over-indexing on Sportswear (fashion) (8.02× the country average).
Demographically, the Sneaker collecting audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sneaker collecting fan in Spain is balanced, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sportswear (fashion).
The key figures that characterise the Sneaker collecting profile in Spain.
51.7% are female, 48.3% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 34.6 |
| Estimated audience size | 2,300,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Sneaker collecting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.3% |
| China | 10.0% |
| Japan | 6.4% |
Where the Sneaker collecting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.31× | |
| 02 | Catalonia | ~500K | 1.20× | |
| 03 | Cantabria | ~30K | 1.09× | |
| 04 | Navarre | ~30K | 1.08× | |
| 05 | Extremadura | ~50K | 1.05× | |
| 06 | Principality of Asturias | ~50K | 1.01× | |
| 07 | Region of Murcia | ~80K | 0.99× | |
| 08 | Aragon | ~60K | 0.99× | |
| 09 | Castilla-La Mancha | ~90K | 0.97× | |
| 10 | Balearic Islands | ~60K | 0.97× | |
| 11 | Castile and León | ~100K | 0.95× | |
| 12 | Canary Islands | ~100K | 0.94× | |
| 13 | Galicia | ~100K | 0.94× | |
| 14 | Basque Autonomous Country | ~80K | 0.94× | |
| 15 | Andalusia | ~400K | 0.91× | |
| 16 | Comunidad Valenciana | ~200K | 0.91× | |
| 17 | Community of Madrid | ~300K | 0.86× |
The strongest cross-interests of the Sneaker collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stussy | Fashion & Accessoires | 9.77× | ||
| 02 | Carhartt | Fashion & Accessoires | 9.12× | ||
| 03 | Birkenstock | Fashion & Accessoires | 8.29× | ||
| 04 | Sportswear (fashion) | Fashion & Accessoires | 8.02× | ||
| 05 | Puma | Fashion & Accessoires | 7.42× | ||
| 06 | Under Armour | Fashion & Accessoires | 7.22× | ||
| 07 | Skechers | Fashion & Accessoires | 6.90× | ||
| 08 | 2010s in fashion | Fashion & Accessoires | 6.60× | ||
| 09 | The Timberland Company | Fashion & Accessoires | 6.47× | ||
| 10 | Converse | Fashion & Accessoires | 5.97× | ||
| 11 | ASICS | Fashion & Accessoires | 5.70× | ||
| 12 | New Balance | Fashion & Accessoires | 5.47× | ||
| 13 | Urban Outfitters | Shopping | 4.91× | ||
| 14 | Nike | Fashion & Accessoires | 4.33× | ||
| 15 | Sports equipment | Sports | 3.93× | ||
| 16 | Sneakers (footwear) | Fashion & Accessoires | 3.76× | ||
| 17 | Uniqlo | Shopping | 3.64× | ||
| 18 | Streetwear | Fashion & Accessoires | 3.60× | ||
| 19 | H&M | Shopping | 2.84× | ||
| 20 | Undergarment | Fashion & Accessoires | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.21× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Luxury Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Community Orientation | OPEN | 0.54× | |
| Need for Security | CONSERVATISM | 0.56× |
Sneaker collecting has an estimated audience of 2,300,201 people in Spain, concentrated in Catalonia and Andalusia.
51.7% of Sneaker collecting fans are female, 48.3% are male, with an average age of 34.6 years.
Sneaker collecting fans show strongest brand affinity for Sportswear (fashion) (8.02×), Skechers (6.9×), and New Balance (5.47×) over the country average.
Sneaker collecting fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sneaker collecting itself, the audience over-indexes on Skechers (6.9×), New Balance (5.47×), Nike (4.33×), and Puma (7.42×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sneaker collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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