A data profile of the people who buy, follow and care about ASICS in Spain — modelled from more than twelve digital signal sources. ASICS has an estimated audience of 2,170,133 people in Spain.
The average ASICS fan in Spain is 38.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include FIFA World Cup, Sneakers (footwear), Nike, with strongest over-indexing on FIFA World Cup (1.59× the country average).
Demographically, the ASICS audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical ASICS fan in Spain is balanced, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the ASICS profile in Spain.
53.4% are female, 46.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.7 |
| Estimated audience size | 2,170,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide ASICS audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.8% |
| France | 5.8% |
Where the ASICS audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.66× | |
| 02 | Community of Madrid | ~500K | 1.38× | |
| 03 | Galicia | ~100K | 1.17× | |
| 04 | Comunidad Valenciana | ~300K | 1.13× | |
| 05 | Basque Autonomous Country | ~90K | 1.09× | |
| 06 | Balearic Islands | ~70K | 1.09× | |
| 07 | Aragon | ~60K | 1.02× | |
| 08 | Andalusia | ~400K | 0.99× | |
| 09 | Castilla-La Mancha | ~90K | 0.98× | |
| 10 | Castile and León | ~90K | 0.89× | |
| 11 | Principality of Asturias | ~50K | 0.88× | |
| 12 | Region of Murcia | ~60K | 0.86× | |
| 13 | Navarre | ~20K | 0.82× | |
| 14 | La Rioja | ~10K | 0.82× | |
| 15 | Extremadura | ~40K | 0.81× | |
| 16 | Cantabria | ~20K | 0.78× | |
| 17 | Canary Islands | ~80K | 0.70× |
The strongest cross-interests of the ASICS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 4.06× | ||
| 02 | Converse | Fashion & Accessoires | 3.09× | ||
| 03 | The North Face | Fashion & Accessoires | 3.04× | ||
| 04 | JD Sports | Shopping | 2.97× | ||
| 05 | Sneaker collecting | Fashion & Accessoires | 2.84× | ||
| 06 | Middle-distance running | Sports | 2.78× | ||
| 07 | New Balance | Fashion & Accessoires | 2.75× | ||
| 08 | Sneakers (footwear) | Fashion & Accessoires | 2.53× | ||
| 09 | Road running | Sports | 2.44× | ||
| 10 | Lacoste | Fashion & Accessoires | 2.40× | ||
| 11 | Nike | Fashion & Accessoires | 2.33× | ||
| 12 | Sports equipment | Sports | 2.04× | ||
| 13 | Bershka | Shopping | 1.96× | ||
| 14 | Adidas | Fashion & Accessoires | 1.84× | ||
| 15 | Streetwear | Fashion & Accessoires | 1.83× | ||
| 16 | Self-awareness | Health | 1.71× | ||
| 17 | H&M | Shopping | 1.70× | ||
| 18 | Parfois (fashion accessories) | Fashion & Accessoires | 1.65× | ||
| 19 | FIFA World Cup | Sports | 1.59× | ||
| 20 | Stradivarius | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Sports Activity | POWER | 1.06× | |
| Risk Appetite | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.63× | |
| Tradition | CONSERVATISM | 0.63× |
ASICS's target market in Spain covers an estimated 2,170,133 people, concentrated in Catalonia and Community of Madrid.
53.4% of the ASICS audience are female, 46.6% are male, with an average age of 38.7 years.
ASICS fans show strongest brand affinity for FIFA World Cup (1.59×), Sneakers (footwear) (2.53×), and Nike (2.33×) over the country average.
ASICS fans in Spain are most concentrated in Catalonia (reach ~700K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond ASICS itself, the audience over-indexes on Sneakers (footwear) (2.53×), Nike (2.33×), Puma (4.06×), and New Balance (2.75×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for ASICS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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