A data profile of the people who buy, follow and care about Summer vacation in Spain — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 3,121,971 people in Spain.
The average Summer vacation fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Holiday cottage, Malaysia Airlines, Food and drink, with strongest over-indexing on Holiday cottage (6.37× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Summer vacation fan in Spain is more female, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Holiday cottage.
The key figures that characterise the Summer vacation profile in Spain.
64.0% are female, 36.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.8 |
| Estimated audience size | 3,121,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Summer vacation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
Where the Summer vacation audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.30× | |
| 02 | Cantabria | ~40K | 1.09× | |
| 03 | Navarre | ~40K | 1.08× | |
| 04 | Extremadura | ~70K | 1.05× | |
| 05 | Principality of Asturias | ~70K | 1.01× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Aragon | ~80K | 0.99× | |
| 08 | Balearic Islands | ~80K | 0.97× | |
| 09 | Castilla-La Mancha | ~100K | 0.96× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~300K | 0.88× | |
| 15 | Andalusia | ~500K | 0.84× | |
| 16 | Catalonia | ~500K | 0.83× | |
| 17 | Community of Madrid | ~400K | 0.83× |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malaysia Airlines | Travel & Leisure | 10.40× | ||
| 02 | Holiday cottage | Travel & Leisure | 6.37× | ||
| 03 | Wakeboarding | Sports | 5.86× | ||
| 04 | Windsurfing | Sports | 4.55× | ||
| 05 | Trivago | Travel & Leisure | 3.11× | ||
| 06 | Carrefour Market | Shopping | 2.92× | ||
| 07 | Parfois (fashion accessories) | Fashion & Accessoires | 2.62× | ||
| 08 | Airbnb | Travel & Leisure | 2.48× | ||
| 09 | Carrefour Express | Shopping | 2.30× | ||
| 10 | Stradivarius | Shopping | 2.28× | ||
| 11 | Men's clothing | Fashion & Accessoires | 2.26× | ||
| 12 | TikTok | Internet & Social Media | 1.82× | ||
| 13 | Food | Food & Beverages | 1.76× | ||
| 14 | Food and drink | Food & Beverages | 1.72× | ||
| 15 | Spain | Travel & Leisure | 1.61× | ||
| 16 | Home and garden | Home & Garden | 1.58× | ||
| 17 | Entertainment | Movies & TV | 1.57× | ||
| 18 | Hobbies and activities | Sports | 1.57× | ||
| 19 | Online shopping | Shopping | 1.54× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.20× | |
| Travelling | THRILL | 2.07× | |
| Sustainability | BALANCE | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.91× | |
| Tradition | CONSERVATISM | 0.92× |
Summer vacation has an estimated audience of 3,121,971 people in Spain, concentrated in Andalusia and Catalonia.
64.0% of Summer vacation fans are female, 36.0% are male, with an average age of 44.8 years.
Summer vacation fans show strongest brand affinity for Holiday cottage (6.37×), Malaysia Airlines (10.4×), and Food and drink (1.72×) over the country average.
Summer vacation fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Summer vacation itself, the audience over-indexes on Malaysia Airlines (10.4×), Food and drink (1.72×), Food (1.76×), and Entertainment (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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