A data profile of the people who buy, follow and care about Hobby in Spain — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 9,013,432 people in Spain.
The average Hobby fan in Spain is 44.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Society, Team sport, Competition, with strongest over-indexing on Society (1.84× the country average).
Demographically, the Hobby audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hobby fan in Spain is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Society.
The key figures that characterise the Hobby profile in Spain.
59.4% are female, 40.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.6 |
| Estimated audience size | 9,013,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Hobby audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~2M | 1.25× | |
| 02 | Region of Murcia | ~400K | 1.23× | |
| 03 | Comunidad Valenciana | ~1M | 1.10× | |
| 04 | Canary Islands | ~500K | 1.09× | |
| 05 | Andalusia | ~2M | 1.07× | |
| 06 | Catalonia | ~1.5M | 1.06× | |
| 07 | Castilla-La Mancha | ~400K | 1.06× | |
| 08 | Castile and León | ~400K | 1.02× | |
| 09 | Aragon | ~200K | 1.02× | |
| 10 | Galicia | ~400K | 1.01× | |
| 11 | Extremadura | ~200K | 0.92× | |
| 12 | La Rioja | ~50K | 0.92× | |
| 13 | Basque Autonomous Country | ~300K | 0.91× | |
| 14 | Balearic Islands | ~200K | 0.91× | |
| 15 | Principality of Asturias | ~200K | 0.89× | |
| 16 | Navarre | ~100K | 0.86× | |
| 17 | Cantabria | ~100K | 0.84× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean hip hop | Music & Radio | 2.73× | ||
| 02 | Knitting needle | Fashion & Accessoires | 2.70× | ||
| 03 | Postmodernism | Arts & Culture | 2.56× | ||
| 04 | SD Eibar | Sports | 2.28× | ||
| 05 | Team sport | Sports | 2.20× | ||
| 06 | Anthropology | Business & Career | 2.00× | ||
| 07 | Competition | Business & Career | 1.92× | ||
| 08 | Society | Politics & Society | 1.84× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 1.68× | ||
| 10 | Plastic | Home & Garden | 1.64× | ||
| 11 | Contract | Business & Career | 1.64× | ||
| 12 | Groupon | Internet & Social Media | 1.63× | ||
| 13 | Common law | Politics & Society | 1.63× | ||
| 14 | women'secret | Fashion & Accessoires | 1.62× | ||
| 15 | Photographic film | Technology & Electronics | 1.59× | ||
| 16 | Recreation | Travel & Leisure | 1.56× | ||
| 17 | Sports equipment | Sports | 1.55× | ||
| 18 | Sewing | Home & Garden | 1.51× | ||
| 19 | Brico Dépôt | Shopping | 1.51× | ||
| 20 | Gender | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Community Orientation | OPEN | 1.31× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Travelling | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× |
Hobby has an estimated audience of 9,013,432 people in Spain, concentrated in Community of Madrid and Andalusia.
59.4% of Hobby fans are female, 40.6% are male, with an average age of 44.6 years.
Hobby fans show strongest brand affinity for Society (1.84×), Team sport (2.2×), and Competition (1.92×) over the country average.
Hobby fans in Spain are most concentrated in Community of Madrid (reach ~2M), Andalusia (reach ~2M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Team sport (2.2×), Competition (1.92×), Recreation (1.56×), and Parfois (fashion accessories) (1.68×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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