Hobby Audience in Spain
Hobby has an estimated audience of 9,013,432 people in Spain. 59.4% are female, 40.6% are male, average age 44.6. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Society, Team sport, Competition, Recreation, Parfois (fashion accessories).
The average Hobby fan in Spain is 44.6 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Society, Team sport, Competition, with strongest over-indexing on Society (1.84× the country average). Demographically, the Hobby audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hobby fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.6 |
| Estimated audience size | 9,013,432 |
Audience persona
The typical Hobby fan in Spain is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Society.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,902,568 | 1.25× |
| Andalusia | 1,888,838 | 1.07× |
| Catalonia | 1,730,552 | 1.06× |
| Comunidad Valenciana | 1,112,521 | 1.1× |
| Canary Islands | 493,949 | 1.1× |
| Galicia | 426,272 | 1.01× |
| Castile and León | 404,089 | 1.03× |
| Castilla-La Mancha | 388,209 | 1.06× |
| Region of Murcia | 387,057 | 1.25× |
| Basque Autonomous Country | 304,538 | 0.9× |
| Aragon | 243,276 | 1.02× |
| Balearic Islands | 227,967 | 0.9× |
| Principality of Asturias | 185,165 | 0.87× |
| Extremadura | 175,086 | 0.9× |
| Navarre | 92,017 | 0.81× |
| Cantabria | 89,228 | 0.79× |
| La Rioja | 50,977 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Society | 1.84× | Politics & Society |
| Team sport | 2.2× | Sports |
| Competition | 1.92× | Business & Career |
| Recreation | 1.56× | Travel & Leisure |
| Parfois (fashion accessories) | 1.68× | Fashion & Accessoires |
| Anthropology | 2× | Business & Career |
| Brico Dépôt | 1.51× | Shopping |
| Groupon | 1.63× | Internet & Social Media |
| women'secret | 1.62× | Fashion & Accessoires |
| SD Eibar | 2.28× | Sports |
| Common law | 1.63× | Politics & Society |
| Gender | 1.5× | Politics & Society |
| Plastic | 1.64× | Home & Garden |
| Sewing | 1.51× | Home & Garden |
| Contract | 1.64× | Business & Career |
| Knitting needle | 2.7× | Fashion & Accessoires |
| Photographic film | 1.59× | Technology & Electronics |
| Korean hip hop | 2.73× | Music & Radio |
| Postmodernism | 2.56× | Arts & Culture |
| Sports equipment | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.18 |
| Community Orientation | OPEN | 1.11 |
| Travelling | THRILL | 1.08 |
| Creativity | OPEN | 1.04 |
| Early Adopter Mentality | POWER | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
See Hobby audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Hobby have in Spain?
Hobby has an estimated audience of 9,013,432 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Hobby fans?
59.4% of Hobby fans are female, 40.6% are male, with an average age of 44.6 years.
Which brands do Hobby fans like most?
Hobby fans show strongest brand affinity for Society (1.84×), Team sport (2.2×), and Competition (1.92×) over the country average.
Where do Hobby fans live in Spain?
Hobby fans in Spain are most concentrated in Community of Madrid (reach 1,902,568), Andalusia (reach 1,888,838), and Catalonia (reach 1,730,552). These three regions account for the largest share of the active audience.
What other brands do Hobby fans also like?
Beyond Hobby itself, the audience over-indexes on Team sport (2.2×), Competition (1.92×), Recreation (1.56×), and Parfois (fashion accessories) (1.68×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.