Hobby Audience in Mexico
Hobby has an estimated audience of 6,912,926 people in Mexico. 50.5% are female, 49.5% are male, average age 32.7. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Korean hip hop, BTS, Photographic film, romantic comedies, Breakfast television.
The average Hobby fan in Mexico is 32.7 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Korean hip hop, BTS, Photographic film, with strongest over-indexing on Korean hip hop (2.32× the country average). Demographically, the Hobby audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hobby fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 32.7 |
| Estimated audience size | 6,912,926 |
Audience persona
The typical Hobby fan in Mexico is balanced, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Korean hip hop.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,085,541 | 1.19× |
| State of Mexico | 1,077,080 | 1.13× |
| Jalisco | 590,168 | 1.16× |
| Veracruz (state) | 463,372 | 1.14× |
| Puebla | 440,420 | 1.2× |
| Nuevo Leon | 437,319 | 1.05× |
| Guanajuato | 344,280 | 1.05× |
| Baja California | 311,585 | 1.09× |
| Michoacan de Ocampo | 277,177 | 1.16× |
| Chihuahua | 247,326 | 1.03× |
| Coahuila de Zaragoza | 200,526 | 0.97× |
| Chiapas | 199,607 | 0.96× |
| Hidalgo | 172,733 | 1.03× |
| Guerrero | 163,476 | 0.93× |
| Yucatan | 135,177 | 0.94× |
| Morelos | 123,051 | 1.03× |
| Durango | 82,291 | 0.86× |
| Aguascalientes | 75,250 | 0.86× |
| Zacatecas | 74,939 | 0.85× |
| Tlaxcala | 73,957 | 0.93× |
| Nayarit | 61,696 | 0.92× |
| Baja California Sur | 48,679 | 0.88× |
| Campeche | 44,129 | 0.84× |
| Colima | 34,738 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean hip hop | 2.32× | Music & Radio |
| BTS | 2.02× | Music & Radio |
| Photographic film | 1.62× | Technology & Electronics |
| romantic comedies | 1.67× | Movies & TV |
| Breakfast television | 1.89× | Movies & TV |
| Lee Min-ho | 2.92× | Fashion & Accessoires |
| CONCACAF | 1.64× | Sports |
| Korea | 1.53× | Travel & Leisure |
| BLACKPINK | 1.62× | Music & Radio |
| Gong Yoo | 2.46× | Movies & TV |
| J-pop | 1.61× | Music & Radio |
| Folk art | 1.74× | Arts & Culture |
| CONCACAF Champions Cup | 1.51× | Sports |
| Park Ji-min | 2.1× | Music & Radio |
| Baseball bat | 1.54× | Sports |
| Ahn Hyo-seop | 2.07× | Movies & TV |
| IU (singer) | 2.25× | Music & Radio |
| Salaryman | 2.37× | Business & Career |
| Enhypen | 1.88× | Music & Radio |
| Group buying | 2.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.54 |
| Travelling | THRILL | 1.44 |
| Urban Lifestyle | OPEN | 1.19 |
| Creativity | OPEN | 1.15 |
| Risk Appetite | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
See Hobby audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Hobby have in Mexico?
Hobby has an estimated audience of 6,912,926 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Hobby fans?
50.5% of Hobby fans are female, 49.5% are male, with an average age of 32.7 years.
Which brands do Hobby fans like most?
Hobby fans show strongest brand affinity for Korean hip hop (2.32×), BTS (2.02×), and Photographic film (1.62×) over the country average.
Where do Hobby fans live in Mexico?
Hobby fans in Mexico are most concentrated in Distrito Federal (reach 1,085,541), State of Mexico (reach 1,077,080), and Jalisco (reach 590,168). These three regions account for the largest share of the active audience.
What other brands do Hobby fans also like?
Beyond Hobby itself, the audience over-indexes on BTS (2.02×), Photographic film (1.62×), romantic comedies (1.67×), and Breakfast television (1.89×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.