A data profile of the people who buy, follow and care about Hobby in Mexico — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 6,912,926 people in Mexico.
The average Hobby fan in Mexico is 32.7 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Korean hip hop, BTS, Photographic film, with strongest over-indexing on Korean hip hop (2.32× the country average).
Demographically, the Hobby audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Creativity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Hobby fan in Mexico is balanced, around 32.7 years old, with strong Creativity tendencies and a notable affinity for Korean hip hop.
The key figures that characterise the Hobby profile in Mexico.
50.5% are female, 49.5% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 32.7 |
| Estimated audience size | 6,912,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Hobby audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puebla | ~400K | 1.20× | |
| 02 | Distrito Federal | ~1M | 1.19× | |
| 03 | Jalisco | ~600K | 1.15× | |
| 04 | Michoacan de Ocampo | ~300K | 1.15× | |
| 05 | Veracruz (state) | ~500K | 1.14× | |
| 06 | State of Mexico | ~1M | 1.13× | |
| 07 | Baja California | ~300K | 1.08× | |
| 08 | Nuevo Leon | ~400K | 1.05× | |
| 09 | Guanajuato | ~300K | 1.05× | |
| 10 | Chihuahua | ~200K | 1.03× | |
| 11 | Hidalgo | ~200K | 1.03× | |
| 12 | Morelos | ~100K | 1.03× | |
| 13 | Coahuila de Zaragoza | ~200K | 0.97× | |
| 14 | Chiapas | ~200K | 0.96× | |
| 15 | Guerrero | ~200K | 0.94× | |
| 16 | Yucatan | ~100K | 0.94× | |
| 17 | Tlaxcala | ~70K | 0.94× | |
| 18 | Nayarit | ~60K | 0.93× | |
| 19 | Baja California Sur | ~50K | 0.90× | |
| 20 | Durango | ~80K | 0.87× | |
| 21 | Zacatecas | ~80K | 0.87× | |
| 22 | Aguascalientes | ~80K | 0.87× | |
| 23 | Campeche | ~50K | 0.86× | |
| 24 | Colima | ~40K | 0.82× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lee Min-ho | Fashion & Accessoires | 2.92× | ||
| 02 | Gong Yoo | Movies & TV | 2.46× | ||
| 03 | Salaryman | Business & Career | 2.37× | ||
| 04 | Korean hip hop | Music & Radio | 2.32× | ||
| 05 | Group buying | Shopping | 2.30× | ||
| 06 | IU (singer) | Music & Radio | 2.25× | ||
| 07 | Park Ji-min | Music & Radio | 2.10× | ||
| 08 | Ahn Hyo-seop | Movies & TV | 2.07× | ||
| 09 | BTS | Music & Radio | 2.02× | ||
| 10 | Breakfast television | Movies & TV | 1.89× | ||
| 11 | Enhypen | Music & Radio | 1.88× | ||
| 12 | Folk art | Arts & Culture | 1.74× | ||
| 13 | romantic comedies | Movies & TV | 1.67× | ||
| 14 | CONCACAF | Sports | 1.64× | ||
| 15 | Photographic film | Technology & Electronics | 1.62× | ||
| 16 | BLACKPINK | Music & Radio | 1.62× | ||
| 17 | J-pop | Music & Radio | 1.61× | ||
| 18 | Baseball bat | Sports | 1.54× | ||
| 19 | Korea | Travel & Leisure | 1.53× | ||
| 20 | CONCACAF Champions Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.06× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Extroversion | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.92× | |
| Travelling | THRILL | 0.93× | |
| Sustainability | BALANCE | 0.95× |
Hobby has an estimated audience of 6,912,926 people in Mexico, concentrated in Distrito Federal and State of Mexico.
50.5% of Hobby fans are female, 49.5% are male, with an average age of 32.7 years.
Hobby fans show strongest brand affinity for Korean hip hop (2.32×), BTS (2.02×), and Photographic film (1.62×) over the country average.
Hobby fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on BTS (2.02×), Photographic film (1.62×), romantic comedies (1.67×), and Breakfast television (1.89×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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