Hobby Audience in Canada
Hobby has an estimated audience of 8,302,378 people in Canada. 57.4% are female, 42.6% are male, average age 40.4. Top regions: Ontario, Quebec, British Columbia.
The average Hobby fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Home & Garden · Type: Topic
Demographics of Hobby fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.4 |
| Estimated audience size | 8,302,378 |
Hobby fans by region: top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | ~5M | 1.47× |
| Quebec | ~2M | 1.1× |
| British Columbia | ~1.5M | 1.3× |
| Alberta | ~1M | 1.14× |
| Manitoba | ~300K | 1.09× |
| Saskatchewan | ~300K | 1.01× |
| Nova Scotia | ~200K | 0.81× |
| New Brunswick | ~200K | 0.9× |
| Newfoundland and Labrador | ~100K | 0.77× |
| Prince Edward Island | ~30K | 0.8× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
See Hobby audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.