Rascasse Audience Intelligence

Team sport Audience in Spain

A data profile of the people who buy, follow and care about Team sport in Spain — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 7,383,333 people in Spain.

#226among Topic in Spain#26in Sports

Team sport has an estimated audience of 7,383,333 people in Spain. Top brand affinities: Anthropology, Hobby, SD Eibar, Pepe Jeans, IBEX 35.

Top brand affinities include Anthropology, Hobby, SD Eibar, with strongest over-indexing on Anthropology (3.2× the country average).

The typical Team sport fan in Spain shows strong Spirituality tendencies and a notable affinity for Anthropology.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team sport profile in Spain.

Audience size
7.4M
in Spain
Country rank
#344
Topic in Spain
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Spain
MetricValue
Estimated audience size7,383,333
Fig. 04

Worldwide distribution

3.4%

of the worldwide Team sport audience comes from Spain.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01SD EibarSports4.02×
02Broadcasting of sports eventsMovies & TV4.02×
03Gal GadotFashion & Accessoires4.02×
04Pepe JeansFashion & Accessoires3.97×
05AnthropologyBusiness & Career3.20×
06S.L. BenficaSports2.92×
07Rugby unionSports2.72×
08Internet celebrityInternet & Social Media2.42×
09FC Bayern MunichSports2.31×
10Paris Saint-GermainSports2.26×
11HobbyHome & Garden2.20×
12LunchFood & Beverages1.86×
13Girona FCSports1.86×
14CrosswordGames1.83×
15GymnasticsSports1.81×
16LodgingTravel & Leisure1.67×
17Movistar+Movies & TV1.62×
18IBEX 35Business & Career1.57×
19WikipediaInternet & Social Media1.55×
20Loterías y Apuestas del EstadoGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.34×
Risk AppetiteTHRILL1.27×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Spain

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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