Team sport Audience in Spain
Team sport has an estimated audience of 7,383,333 people in Spain. Top brand affinities: Singer-songwriter, Lunch, Sports nutrition, Livemusic, Iberia (airline).
Top brand affinities include Singer-songwriter, Lunch, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average).
Category: Sports · Type: Topic
Demographics of Team sport fans
| Metric | Value |
|---|---|
| Estimated audience size | 7,383,333 |
Audience persona
The typical Team sport fan in Spain shows strong Family Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Lunch | 4.99× | Food & Beverages |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 3.49× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Champion (sportswear) | 2.74× | Fashion & Accessoires |
| SD Eibar | 4.02× | Sports |
| Oncology | 5.64× | Health |
| FC Bayern Munich | 2.09× | Sports |
| MSN | 2.27× | News |
| Hobby | 2.03× | Home & Garden |
| Movistar | 1.96× | Technology & Electronics |
| Anthropology | 2.74× | Business & Career |
| 1.62× | Internet & Social Media | |
| Pepe Jeans | 4.21× | Fashion & Accessoires |
| Hoodie | 3.79× | Fashion & Accessoires |
| CAC 40 | 2.17× | Business & Career |
| Wedding dress | 2.85× | Fashion & Accessoires |
| Stradivarius | 1.83× | Shopping |
| Manchester City F.C. | 2.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.13 |
| Spirituality | BALANCE | 1.11 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
See Team sport audiences in other countries
More Sports audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.