Team sport Audience in Mexico

Team sport has an estimated audience of 7,960,555 people in Mexico. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (288.48× the country average).

Category: Sports · Type: Topic

Demographics of Team sport fans

Demographic split for Team sport audience in Mexico
MetricValue
Estimated audience size7,960,555

Audience persona

The typical Team sport fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Team sport fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Team sport audience
BrandAffinityCategory
Shopping and fashion288.48×Shopping
Costa Rica494.77×Travel & Leisure
Game consoles199.42×Technology & Electronics
Catholic Church131.66×Politics & Society
Mobile game85.92×Games
Sarcasm89.06×Politics & Society
Travel agency87.12×Travel & Leisure
Broadcasting of sports events122.94×Movies & TV
Banana71.64×Food & Beverages
El País65.83×News
Exfoliation (cosmetology)134.86×Beauty & Wellness
Valentine's Day93.33×Kids & Family
Dentistry54.21×Business & Career
Orange (fruit)60.99×Food & Beverages
Freeware33.88×Technology & Electronics
Love & Sex51.17×Kids & Family
Immigration60.99×Politics & Society
Sexology37.75×Kids & Family
Daily Horoscope473.27×Internet & Social Media
Pilsner53.24×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Team sport audience
TraitClusterScore
SpiritualityBALANCE27.02
TravellingTHRILL22.72
Urban LifestyleOPEN4.87
Risk AppetiteTHRILL2.74
Design AffinityPREMIUM2.64
Career OrientationPOWER2.5

Worldwide distribution

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%

See Team sport audiences in other countries

More Sports audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.