A data profile of the people who buy, follow and care about Team sport in Mexico — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 7,960,555 people in Mexico.
Team sport has an estimated audience of 7,960,555 people in Mexico. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (288.48× the country average).
The typical Team sport fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Team sport profile in Mexico.
| Metric | Value |
|---|---|
| Estimated audience size | 7,960,555 |
of the worldwide Team sport audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Team sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 494.77× | ||
| 02 | Daily Horoscope | Internet & Social Media | 473.27× | ||
| 03 | Shopping and fashion | Shopping | 288.48× | ||
| 04 | Game consoles | Technology & Electronics | 199.42× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 134.86× | ||
| 06 | Catholic Church | Politics & Society | 131.66× | ||
| 07 | Broadcasting of sports events | Movies & TV | 122.94× | ||
| 08 | Valentine's Day | Kids & Family | 93.33× | ||
| 09 | Sarcasm | Politics & Society | 89.06× | ||
| 10 | Travel agency | Travel & Leisure | 87.12× | ||
| 11 | Mobile game | Games | 85.92× | ||
| 12 | Banana | Food & Beverages | 71.64× | ||
| 13 | El País | News | 65.83× | ||
| 14 | Orange (fruit) | Food & Beverages | 60.99× | ||
| 15 | Immigration | Politics & Society | 60.99× | ||
| 16 | Dentistry | Business & Career | 54.21× | ||
| 17 | Pilsner | Food & Beverages | 53.24× | ||
| 18 | Love & Sex | Kids & Family | 51.17× | ||
| 19 | Sexology | Kids & Family | 37.75× | ||
| 20 | Freeware | Technology & Electronics | 33.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.02× | |
| Travelling | THRILL | 22.72× | |
| Urban Lifestyle | OPEN | 4.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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