Rascasse Audience Intelligence

Team sport Audience in United States

A data profile of the people who buy, follow and care about Team sport in United States — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 57,183,333 people in United States.

#242among Topic in United States#20in Sports

Team sport fans in United States are concentrated in California, with strong brand affinity for FIFA World Cup.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include FIFA World Cup, Recreation, Premier League, with strongest over-indexing on FIFA World Cup (2.9× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Team sport fan in United States shows strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team sport profile in United States.

Audience size
57.2M
in United States
Country rank
#328
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in United States
MetricValue
Estimated audience size57,183,333
Fig. 04

Worldwide distribution

26.4%

of the worldwide Team sport audience comes from United States.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Team sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Team sport fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~6M3.35×
02Nebraska~700K2.27×
03Kansas~800K1.79×
04Missouri~1.5M1.63×
05Indiana~1.5M1.23×
06Texas~6M1.18×
07Ohio~2M1.15×
08Alabama~900K1.14×
09Florida~4.5M1.10×
10California~7M1.09×
11Maryland~1M1.07×
12North Carolina~2M1.05×
13Wisconsin~900K1.05×
14Hawaii~300K1.05×
15Alaska~100K1.03×
16Washington~1M1.00×
17Mississippi~500K1.00×
18North Dakota~100K1.00×
19Vermont~100K0.99×
20Utah~500K0.98×
21South Dakota~100K0.97×
22Washington, District of Columbia~200K0.95×
23Montana~100K0.94×
24South Carolina~800K0.93×
25Oregon~600K0.93×
26Connecticut~500K0.92×
27Idaho~300K0.92×
28West Virginia~200K0.92×
29New Hampshire~200K0.92×
30Rhode Island~200K0.92×
31Delaware~100K0.92×
32Illinois~1.5M0.90×
33Iowa~400K0.90×
34Maine~200K0.90×
35Pennsylvania~1.5M0.89×
36Michigan~1.5M0.89×
37Colorado~800K0.88×
38Minnesota~700K0.88×
39New Mexico~200K0.87×
40Virginia~1M0.86×
41Massachusetts~1M0.86×
42Nevada~500K0.86×
43New Jersey~1M0.85×
44New York~2.5M0.84×
45Arkansas~400K0.84×
46Louisiana~600K0.82×
47Oklahoma~500K0.82×
48Kentucky~600K0.81×
49Arizona~900K0.80×
50Tennessee~900K0.78×
Fig. 06

Affinity by region

Affinity by region — Team sport, United States
0.78×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01Broadcasting of sports eventsMovies & TV3.77×
02UEFA Europa LeagueSports3.77×
03Serie ASports3.77×
04NeymarSports3.72×
05Premier LeagueSports3.46×
06John CenaSports2.96×
07FIFA World CupSports2.90×
08La LigaSports2.90×
09Cristiano RonaldoSports2.65×
10FandomLiterature2.12×
11CBS SportsMovies & TV1.97×
12RecreationTravel & Leisure1.87×
13VolleyballSports1.84×
14RadioTechnology & Electronics1.83×
15FedExBusiness & Career1.69×
16Creative CommonsTechnology & Electronics1.69×
17KFCFood & Beverages1.63×
18Mixed martial artsSports1.61×
19Los Angeles LakersSports1.55×
20Real propertyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.36×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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