Team sport Audience in United States

Team sport logo

Team sport has an estimated audience of 57,183,333 people in United States. Top regions: California, Georgia, Texas. Top brand affinities: Product design, Israel, Alaska, Pro-Ject, UK garage.

Team sport fans in United States are concentrated in California, with strong brand affinity for Product design. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Product design, Israel, Alaska, with strongest over-indexing on Product design (2.68× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Team sport fans

Demographic split for Team sport audience in United States
MetricValue
Estimated audience size57,183,333

Audience persona

The typical Team sport fan in United States shows strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Team sport in United States
RegionReachAffinity
California7,185,9071.14×
Georgia6,264,4973.56×
Texas5,704,5111.16×
Florida4,608,7591.19×
New York2,953,0630.92×
Ohio2,157,1181.22×
Illinois1,872,4370.98×
North Carolina1,829,1901.06×
Pennsylvania1,548,8780.8×
Indiana1,477,8441.41×
Missouri1,450,2001.57×
Michigan1,371,4430.92×
Washington1,231,7831.07×
Maryland1,134,5451.15×
Virginia1,123,7470.81×
New Jersey1,123,6020.77×
Alabama966,4081.21×
Massachusetts920,5970.82×
Arizona881,5660.76×
Wisconsin879,5111.02×
South Carolina803,5910.93×
Nebraska803,4072.8×
Kansas792,5371.76×
Tennessee789,1490.69×
Colorado757,0930.84×
Minnesota665,5310.81×
Oregon577,2930.88×
Connecticut494,9660.86×
Louisiana479,1720.65×
Mississippi474,7681.01×
Utah465,7290.91×
Nevada449,1620.81×
Kentucky427,8860.6×
Iowa380,8400.81×
Oklahoma367,8870.58×
Arkansas239,3870.51×
Hawaii224,2710.91×
Idaho205,4250.72×
West Virginia201,2680.76×
Washington, District of Columbia163,4910.95×
Alaska137,4241.12×
Maine126,3460.62×
New Hampshire122,1960.54×
New Mexico119,0310.42×
Delaware113,2150.72×
Montana110,5820.7×
Rhode Island109,5660.6×
South Dakota109,1490.83×
North Dakota106,2750.9×
Wyoming102,8301.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Team sport audience
BrandAffinityCategory
Product design2.68×Business & Career
Israel2.36×Travel & Leisure
Alaska1.89×Travel & Leisure
Pro-Ject4.42×Music & Radio
UK garage3.98×Music & Radio
Bank account1.76×Business & Career
Nebraska1.59×Travel & Leisure
Information technology consulting3.77×Technology & Electronics
Jesse Plemons1.61×Movies & TV
Hebe2.98×Home & Garden
Nebraska Cornhuskers football1.57×Sports
Biblical inspiration3.77×Politics & Society
Graham Greene (actor)2.59×
Jeep Grand Cherokee (WJ)2.58×Cars & Mobility
Panama1.51×Travel & Leisure
Consequence (rapper)2.63×Music & Radio
Chili con carne3.23×Food & Beverages
Home staging2.1×Home & Garden
Graham Greene2.33×Literature
Snow White (Fables)3.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Team sport audience
TraitClusterScore
Early Adopter MentalityPOWER1.18
ExtroversionTHRILL1.16
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.13
Sports ActivityPOWER1.12
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%

See Team sport audiences in other countries

More Sports audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.