Team sport Audience in United States

Team sport logo

Team sport has an estimated audience of 57,183,333 people in United States. Top regions: California, Georgia, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

Team sport fans in United States are concentrated in California, with strong brand affinity for Autism Awareness. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Team sport fans

Demographic split for Team sport audience in United States
MetricValue
Estimated audience size57,183,333

Audience persona

The typical Team sport fan in United States shows strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Team sport in United States
RegionReachAffinity
California7,185,9071.14×
Georgia6,264,4973.56×
Texas5,704,5111.16×
Florida4,608,7591.19×
New York2,953,0630.92×
Ohio2,157,1181.22×
Illinois1,872,4370.98×
North Carolina1,829,1901.06×
Pennsylvania1,548,8780.8×
Indiana1,477,8441.41×
Missouri1,450,2001.57×
Michigan1,371,4430.92×
Washington1,231,7831.07×
Maryland1,134,5451.15×
Virginia1,123,7470.81×
New Jersey1,123,6020.77×
Alabama966,4081.21×
Massachusetts920,5970.82×
Arizona881,5660.76×
Wisconsin879,5111.02×
South Carolina803,5910.93×
Nebraska803,4072.8×
Kansas792,5371.76×
Tennessee789,1490.69×
Colorado757,0930.84×
Minnesota665,5310.81×
Oregon577,2930.88×
Connecticut494,9660.86×
Louisiana479,1720.65×
Mississippi474,7681.01×
Utah465,7290.91×
Nevada449,1620.81×
Kentucky427,8860.6×
Iowa380,8400.81×
Oklahoma367,8870.58×
Arkansas239,3870.51×
Hawaii224,2710.91×
Idaho205,4250.72×
West Virginia201,2680.76×
Washington, District of Columbia163,4910.95×
Alaska137,4241.12×
Maine126,3460.62×
New Hampshire122,1960.54×
New Mexico119,0310.42×
Delaware113,2150.72×
Montana110,5820.7×
Rhode Island109,5660.6×
South Dakota109,1490.83×
North Dakota106,2750.9×
Wyoming102,8301.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Team sport audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
FIFA World Cup3.76×Sports
Charles, Prince of Wales18.87×Politics & Society
MSN2.64×News
Superman1.69×Movies & TV
Planet Fitness2.17×Sports
New York Knicks4.09×Sports
Los Angeles Lakers2.62×Sports
Recreation1.89×Travel & Leisure
Hobby Lobby1.92×Home & Garden
Premier League3.77×Sports
FC Bayern Munich3.37×Sports
Staples (Canada)2.55×Business & Career
Aubrey Plaza5.74×Movies & TV
Payment card8.17×Fashion & Accessoires
Chicago Bulls2.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Team sport audience
TraitClusterScore
Early Adopter MentalityPOWER1.18
ExtroversionTHRILL1.16
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.13
Sports ActivityPOWER1.12
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%

See Team sport audiences in other countries

More Sports audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.