Competition Audience in Spain
Competition has an estimated audience of 7,241,847 people in Spain. 50.7% are female, 49.3% are male, average age 44.3. Top brand affinities: Julio Iglesias, Iberia (airline), Movistar, Livemusic, CAC 40.
Top brand affinities include Julio Iglesias, Iberia (airline), Movistar, with strongest over-indexing on Julio Iglesias (2.4× the country average). Demographically, the Competition audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Sports Activity.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.3 |
| Estimated audience size | 7,241,847 |
Audience persona
The typical Competition fan in Spain is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Julio Iglesias.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julio Iglesias | 2.4× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.21× | Technology & Electronics |
| Livemusic | 2.97× | Music & Radio |
| CAC 40 | 2.51× | Business & Career |
| 1.69× | Internet & Social Media | |
| Stradivarius | 2.11× | Shopping |
| Formentera | 4.71× | Travel & Leisure |
| Conforama | 2.63× | Home & Garden |
| Hobby | 1.86× | Home & Garden |
| FC Bayern Munich | 1.76× | Sports |
| Orange | 2.39× | Technology & Electronics |
| Girona | 2.55× | Sports |
| Mapfre | 2.11× | Business & Career |
| Manchester City F.C. | 2.51× | Sports |
| Wedding dress | 2.6× | Fashion & Accessoires |
| Anthropology | 2.3× | Business & Career |
| Catering | 3.74× | Food & Beverages |
| Wikipedia | 1.85× | Internet & Social Media |
| Movistar+ | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
| Early Adopter Mentality | POWER | 1.08 |
| Quality Awareness | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.