A data profile of the people who buy, follow and care about Competition in Spain — modelled from more than twelve digital signal sources. Competition has an estimated audience of 7,241,847 people in Spain.
Competition has an estimated audience of 7,241,847 people in Spain. 50.7% are female, 49.3% are male, average age 44.3. Top brand affinities: Hobby, Anthropology, Movistar+, IBEX 35, Wikipedia.
Top brand affinities include Hobby, Anthropology, Movistar+, with strongest over-indexing on Hobby (1.92× the country average).
Demographically, the Competition audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Competition fan in Spain is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Competition profile in Spain.
50.7% are female, 49.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.3 |
| Estimated audience size | 7,241,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Competition audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropology | Business & Career | 2.56× | ||
| 02 | S.L. Benfica | Sports | 2.50× | ||
| 03 | Real property | Home & Garden | 2.07× | ||
| 04 | Copa del Rey | Sports | 2.06× | ||
| 05 | Video hosting service | Technology & Electronics | 2.03× | ||
| 06 | Wikipedia | Internet & Social Media | 2.02× | ||
| 07 | Hobby | Home & Garden | 1.92× | ||
| 08 | Charity and causes | Business & Career | 1.92× | ||
| 09 | Travel website | Travel & Leisure | 1.90× | ||
| 10 | Political science | Business & Career | 1.85× | ||
| 11 | Girona FC | Sports | 1.66× | ||
| 12 | Movistar+ | Movies & TV | 1.65× | ||
| 13 | Crossword | Games | 1.65× | ||
| 14 | Solar energy | Home & Garden | 1.59× | ||
| 15 | Lodging | Travel & Leisure | 1.54× | ||
| 16 | Sports club | Sports | 1.54× | ||
| 17 | Deportivo de La Coruña | Sports | 1.53× | ||
| 18 | Orange | Technology & Electronics | 1.52× | ||
| 19 | IBEX 35 | Business & Career | 1.50× | ||
| 20 | Michael Jackson | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Individualism | JOY | 1.28× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Design Affinity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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