Competition Audience in United States

Competition logo

Competition has an estimated audience of 50,361,385 people in United States. 47.8% are female, 52.2% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, MSN, Hobby Lobby, Diaper bag, Staples (Canada).

The average Competition fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, MSN, Hobby Lobby, with strongest over-indexing on Planet Fitness (2.46× the country average). Demographically, the Competition audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Competition fans

Demographic split for Competition audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.6
Estimated audience size50,361,385

Audience persona

The typical Competition fan in United States is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Competition in United States
RegionReachAffinity
California6,602,2861.19×
Texas5,394,9581.25×
Florida3,992,0171.17×
New York3,039,8151.08×
Georgia1,982,1791.28×
Illinois1,765,2881.05×
North Carolina1,690,3331.12×
Pennsylvania1,628,1590.96×
Ohio1,568,0951.01×
Michigan1,420,0621.08×
Virginia1,420,0071.16×
New Jersey1,243,3620.97×
Arizona1,125,2301.09×
Tennessee1,112,3021.1×
Washington1,093,7831.08×
Indiana962,7311.05×
Maryland915,7521.06×
Massachusetts895,4690.9×
Missouri872,0431.07×
South Carolina822,4441.09×
Alabama783,4901.11×
Louisiana745,9761.15×
Colorado733,1140.92×
Wisconsin708,8470.94×
Minnesota702,9220.97×
Oklahoma619,2651.11×
Kentucky609,4510.97×
Oregon563,9970.98×
Nevada492,8301.01×
Mississippi486,3241.17×
Connecticut451,8270.89×
Arkansas437,3191.05×
Utah425,8860.94×
Kansas390,6500.98×
Iowa378,9240.91×
Nebraska251,2320.99×
New Mexico239,8350.95×
Idaho238,8640.95×
West Virginia220,0490.94×
Hawaii219,5291.01×
New Hampshire159,3420.8×
Washington, District of Columbia158,3001.05×
Maine141,3430.78×
Rhode Island132,1620.82×
Delaware114,8610.83×
Montana113,5760.81×
South Dakota100,5250.86×
North Dakota99,9280.97×
Alaska92,6690.86×
Vermont63,5560.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Competition audience
BrandAffinityCategory
Planet Fitness2.46×Sports
MSN2.22×News
Hobby Lobby2.07×Home & Garden
Diaper bag3.54×Kids & Family
Staples (Canada)2.4×Business & Career
Aldi1.8×Shopping
Best Buy1.81×Shopping
FC Bayern Munich3.07×Sports
Recreation1.66×Travel & Leisure
Taco Bell1.79×Food & Beverages
Jack Black5.02×Movies & TV
Aubrey Plaza4.85×Movies & TV
Livemusic2.08×Music & Radio
Josh Hutcherson5.59×Movies & TV
southwest airlines2.15×Travel & Leisure
WhatsApp2.24×Internet & Social Media
FIFA World Cup1.52×Sports
Bass guitar1.87×Music & Radio
Great Clips2.21×Beauty & Wellness
Golf Channel2.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Competition audience
TraitClusterScore
Early Adopter MentalityPOWER1.17
Family OrientationCONSERVATISM1.15
Price SensitivityPREMIUM1.14
LGBTQ+ IdentityOPEN1.1
Social Media UsageJOY1.1
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Competition
CountryShare
United States20.7%
United Kingdom7.1%
Italy4.7%

See Competition audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Competition have in United States?

Competition has an estimated audience of 50,361,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Competition fans?

47.8% of Competition fans are female, 52.2% are male, with an average age of 41.6 years.

Which brands do Competition fans like most?

Competition fans show strongest brand affinity for Planet Fitness (2.46×), MSN (2.22×), and Hobby Lobby (2.07×) over the country average.

Where do Competition fans live in United States?

Competition fans in United States are most concentrated in California (reach 6,602,286), Texas (reach 5,394,958), and Florida (reach 3,992,017). These three regions account for the largest share of the active audience.

What other brands do Competition fans also like?

Beyond Competition itself, the audience over-indexes on MSN (2.22×), Hobby Lobby (2.07×), Diaper bag (3.54×), and Staples (Canada) (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.