Rascasse Audience Intelligence

Competition Audience in United States

A data profile of the people who buy, follow and care about Competition in United States — modelled from more than twelve digital signal sources. Competition has an estimated audience of 50,361,385 people in United States.

#292among Topic in United States#66in Business & Career

The average Competition fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Recreation, Planet Fitness, Real property, with strongest over-indexing on Recreation (1.62× the country average).

Demographically, the Competition audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Competition fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Recreation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Competition profile in United States.

Audience size
50.4M
in United States
Gender
47.8%♀
52.2% male
Age
41.6
average years
Country rank
#398
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Competition fans

47.8% are female, 52.2% are male, average age 41.6.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Competition audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.6
Estimated audience size50,361,385
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Competition audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Competition audience comes from United States.

Worldwide audience distribution share by country for Competition
CountryShare
United States20.7%
United Kingdom7.1%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Competition audience in United States is strongest.

Fig. 05

Top regions by affinity

Competition fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5.5M1.25×
02Georgia~2M1.25×
03Mississippi~500K1.20×
04North Carolina~2M1.18×
05South Carolina~900K1.17×
06Oklahoma~700K1.17×
07Virginia~1.5M1.16×
08Louisiana~700K1.15×
09California~6M1.12×
10Alabama~800K1.11×
11Florida~3.5M1.07×
12Arkansas~400K1.07×
13Indiana~1M1.06×
14Arizona~1M1.05×
15Missouri~900K1.05×
16Nebraska~300K1.05×
17Maryland~900K1.04×
18Michigan~1.5M1.03×
19Illinois~1.5M1.02×
20Tennessee~1M1.02×
21Kentucky~600K1.02×
22Hawaii~200K1.02×
23Ohio~1.5M1.01×
24Washington~1M1.01×
25Kansas~400K1.01×
26North Dakota~100K1.01×
27South Dakota~100K1.00×
28New Mexico~300K0.99×
29Pennsylvania~1.5M0.98×
30Idaho~200K0.98×
31Alaska~100K0.97×
32New York~2.5M0.96×
33Nevada~500K0.96×
34Utah~400K0.96×
35Iowa~400K0.96×
36New Jersey~1M0.95×
37Minnesota~700K0.95×
38West Virginia~200K0.95×
39Washington, District of Columbia~100K0.95×
40Wisconsin~700K0.94×
41Oregon~500K0.93×
42Delaware~100K0.90×
43Colorado~700K0.89×
44Montana~100K0.87×
45Massachusetts~900K0.86×
46Connecticut~400K0.86×
47Rhode Island~100K0.83×
48New Hampshire~200K0.82×
49Maine~100K0.82×
50Vermont~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Competition, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Competition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Competition audience
#·InterestCategoryAffinity×
01Sports clubSports2.10×
02Universal StudiosMovies & TV2.10×
03Diaper bagKids & Family1.95×
04Compact carCars & Mobility1.87×
05CarcareCars & Mobility1.87×
06Web serverTechnology & Electronics1.84×
07Fox SportsMovies & TV1.83×
08Real propertyHome & Garden1.78×
09RecreationTravel & Leisure1.62×
10InnovationBusiness & Career1.60×
11Career developmentBusiness & Career1.59×
12Master of Business AdministrationBusiness & Career1.59×
13Risk managementBusiness & Career1.58×
14Planet FitnessSports1.57×
15Masters TournamentSports1.57×
16Labor DayPolitics & Society1.57×
17MeteorologyHome & Garden1.56×
18Political scienceBusiness & Career1.55×
19LumberHome & Garden1.53×
20Creative CommonsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Competition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Competition audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Career OrientationPOWER1.26×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Competition audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Competition have in United States?

Competition has an estimated audience of 50,361,385 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Competition fans?

47.8% of Competition fans are female, 52.2% are male, with an average age of 41.6 years.

03

Which brands do Competition fans like most?

Competition fans show strongest brand affinity for Recreation (1.62×), Planet Fitness (1.57×), and Real property (1.78×) over the country average.

04

Where do Competition fans live in United States?

Competition fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Competition fans also like?

Beyond Competition itself, the audience over-indexes on Planet Fitness (1.57×), Real property (1.78×), Diaper bag (1.95×), and Innovation (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Competition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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