Competition Audience in United States

Competition logo

Competition has an estimated audience of 50,361,385 people in United States. 47.8% are female, 52.2% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Israel, Nebraska Cornhuskers football, Jesse Plemons.

The average Competition fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Israel, with strongest over-indexing on Alaska (1.85× the country average). Demographically, the Competition audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Competition fans

Demographic split for Competition audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.6
Estimated audience size50,361,385

Audience persona

The typical Competition fan in United States is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Competition in United States
RegionReachAffinity
California6,602,2861.19×
Texas5,394,9581.25×
Florida3,992,0171.17×
New York3,039,8151.08×
Georgia1,982,1791.28×
Illinois1,765,2881.05×
North Carolina1,690,3331.12×
Pennsylvania1,628,1590.96×
Ohio1,568,0951.01×
Michigan1,420,0621.08×
Virginia1,420,0071.16×
New Jersey1,243,3620.97×
Arizona1,125,2301.09×
Tennessee1,112,3021.1×
Washington1,093,7831.08×
Indiana962,7311.05×
Maryland915,7521.06×
Massachusetts895,4690.9×
Missouri872,0431.07×
South Carolina822,4441.09×
Alabama783,4901.11×
Louisiana745,9761.15×
Colorado733,1140.92×
Wisconsin708,8470.94×
Minnesota702,9220.97×
Oklahoma619,2651.11×
Kentucky609,4510.97×
Oregon563,9970.98×
Nevada492,8301.01×
Mississippi486,3241.17×
Connecticut451,8270.89×
Arkansas437,3191.05×
Utah425,8860.94×
Kansas390,6500.98×
Iowa378,9240.91×
Nebraska251,2320.99×
New Mexico239,8350.95×
Idaho238,8640.95×
West Virginia220,0490.94×
Hawaii219,5291.01×
New Hampshire159,3420.8×
Washington, District of Columbia158,3001.05×
Maine141,3430.78×
Rhode Island132,1620.82×
Delaware114,8610.83×
Montana113,5760.81×
South Dakota100,5250.86×
North Dakota99,9280.97×
Alaska92,6690.86×
Vermont63,5560.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Competition audience
BrandAffinityCategory
Alaska1.85×Travel & Leisure
Minnesota1.6×Travel & Leisure
Israel1.92×Travel & Leisure
Nebraska Cornhuskers football1.82×Sports
Jesse Plemons1.73×Movies & TV
MK1.66×Music & Radio
Jeep Wagoneer2.24×Cars & Mobility
Home staging1.92×Home & Garden
Graham Greene2.15×Literature
Charlamagne Tha God3.12×Movies & TV
Hocus Pocus1.55×Movies & TV
Notre Dame Fighting Irish football1.62×Sports
Glossier1.66×Beauty & Wellness
Jeep Grand Cherokee (WJ)1.92×Cars & Mobility
Nuts (film)1.79×Movies & TV
Graham Greene (actor)1.86×
Hayward, California3.18×Travel & Leisure
Chili con carne2.23×Food & Beverages
Consequence (rapper)1.78×Music & Radio
Nipsey Hussle1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Competition audience
TraitClusterScore
Early Adopter MentalityPOWER1.17
Family OrientationCONSERVATISM1.15
Price SensitivityPREMIUM1.14
LGBTQ+ IdentityOPEN1.1
Social Media UsageJOY1.1
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Competition
CountryShare
United States20.7%
United Kingdom7.1%
Italy4.7%

See Competition audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Competition have in United States?

Competition has an estimated audience of 50,361,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Competition fans?

47.8% of Competition fans are female, 52.2% are male, with an average age of 41.6 years.

Which brands do Competition fans like most?

Competition fans show strongest brand affinity for Alaska (1.85×), Minnesota (1.6×), and Israel (1.92×) over the country average.

Where do Competition fans live in United States?

Competition fans in United States are most concentrated in California (reach 6,602,286), Texas (reach 5,394,958), and Florida (reach 3,992,017). These three regions account for the largest share of the active audience.

What other brands do Competition fans also like?

Beyond Competition itself, the audience over-indexes on Minnesota (1.6×), Israel (1.92×), Nebraska Cornhuskers football (1.82×), and Jesse Plemons (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.