Competition Audience in Italy
Competition has an estimated audience of 11,348,487 people in Italy. 41.1% are female, 58.9% are male, average age 42.1. Top regions: Sicilia, Campania, Puglia. Top brand affinities: Instant messaging, Slovenia, Bars, corriere dello sport, Canada.
The average Competition fan in Italy is 42.1 years old, more male, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Campania, Puglia. Top brand affinities include Instant messaging, Slovenia, Bars, with strongest over-indexing on Instant messaging (2.85× the country average). Demographically, the Competition audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 42.1 |
| Estimated audience size | 11,348,487 |
Audience persona
The typical Competition fan in Italy is more male, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | 1,101,342 | 1.12× |
| Campania | 1,032,728 | 0.81× |
| Puglia | 978,418 | 1.25× |
| Piedmont | 805,358 | 0.96× |
| Sardinia | 776,436 | 2.44× |
| Tuscany | 768,158 | 1.02× |
| Veneto | 747,306 | 0.83× |
| Emilia-Romagna | 729,551 | 0.79× |
| Lazio | 686,343 | 0.49× |
| Lombardy | 572,458 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.85× | Internet & Social Media |
| Slovenia | 2.24× | Travel & Leisure |
| Bars | 1.56× | Travel & Leisure |
| corriere dello sport | 1.93× | Sports |
| Canada | 2.16× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| Tuttosport | 1.62× | Sports |
| Germany | 2.59× | Travel & Leisure |
| Expert (company) | 2.44× | Shopping |
| AutoScout24 | 1.73× | Cars & Mobility |
| Google Maps | 1.6× | Internet & Social Media |
| Borsa Italiana | 1.53× | Business & Career |
| Voucher | 2.31× | Shopping |
| La Dolce Vita | 4.92× | Movies & TV |
| Weather | 2.35× | Home & Garden |
| Mediaset | 1.89× | Technology & Electronics |
| Enoteca | 2.46× | Food & Beverages |
| Library | 2.43× | Literature |
| Accounting | 2.6× | Business & Career |
| Serie B | 1.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.19 |
| Social Media Usage | JOY | 1.05 |
| Extroversion | THRILL | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Competition have in Italy?
Competition has an estimated audience of 11,348,487 people in Italy, concentrated in Sicilia and Campania.
What is the gender split and age of Competition fans?
41.1% of Competition fans are female, 58.9% are male, with an average age of 42.1 years.
Which brands do Competition fans like most?
Competition fans show strongest brand affinity for Instant messaging (2.85×), Slovenia (2.24×), and Bars (1.56×) over the country average.
Where do Competition fans live in Italy?
Competition fans in Italy are most concentrated in Sicilia (reach 1,101,342), Campania (reach 1,032,728), and Puglia (reach 978,418). These three regions account for the largest share of the active audience.
What other brands do Competition fans also like?
Beyond Competition itself, the audience over-indexes on Slovenia (2.24×), Bars (1.56×), corriere dello sport (1.93×), and Canada (2.16×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.