A data profile of the people who buy, follow and care about Competition in Italy — modelled from more than twelve digital signal sources. Competition has an estimated audience of 11,348,487 people in Italy.
The average Competition fan in Italy is 42.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Como 1907, with strongest over-indexing on Wikipedia (3.18× the country average).
Demographically, the Competition audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Competition fan in Italy is more male, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Competition profile in Italy.
41.1% are female, 58.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 42.1 |
| Estimated audience size | 11,348,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Competition audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
Where the Competition audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~400K | 1.15× | |
| 02 | Puglia | ~800K | 1.03× | |
| 03 | Sicilia | ~1M | 1.01× | |
| 04 | Piedmont | ~800K | 1.00× | |
| 05 | Tuscany | ~800K | 1.00× | |
| 06 | Campania | ~1M | 0.98× | |
| 07 | Emilia-Romagna | ~900K | 0.98× | |
| 08 | Veneto | ~900K | 0.98× | |
| 09 | Lazio | ~1.5M | 0.95× | |
| 10 | Lombardy | ~2M | 0.91× |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.18× | ||
| 02 | Fabio Fognini | Sports | 2.91× | ||
| 03 | Decathlon Italia | Shopping | 2.79× | ||
| 04 | Satire | Literature | 2.45× | ||
| 05 | Mediaset | Technology & Electronics | 2.13× | ||
| 06 | Serie C | Sports | 2.13× | ||
| 07 | Sports club | Sports | 2.01× | ||
| 08 | Champagne | Food & Beverages | 1.78× | ||
| 09 | Broadcasting of sports events | Movies & TV | 1.77× | ||
| 10 | Volunteering | Politics & Society | 1.63× | ||
| 11 | Como 1907 | Sports | 1.61× | ||
| 12 | Serie B | Sports | 1.61× | ||
| 13 | Air conditioning | Technology & Electronics | 1.60× | ||
| 14 | Bologna F.C. 1909 | Sports | 1.58× | ||
| 15 | Eni | Cars & Mobility | 1.58× | ||
| 16 | Singer-songwriter | Music & Radio | 1.57× | ||
| 17 | Videotelephony | Technology & Electronics | 1.57× | ||
| 18 | Sophia Loren | Movies & TV | 1.54× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | S.S. Lazio | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Community Orientation | OPEN | 1.17× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Competition has an estimated audience of 11,348,487 people in Italy, concentrated in Lombardy and Lazio.
41.1% of Competition fans are female, 58.9% are male, with an average age of 42.1 years.
Competition fans show strongest brand affinity for Wikipedia (3.18×), WhatsApp (1.53×), and Como 1907 (1.61×) over the country average.
Competition fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Competition itself, the audience over-indexes on WhatsApp (1.53×), Como 1907 (1.61×), Mediaset (2.13×), and Singer-songwriter (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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