A data profile of the people who buy, follow and care about Competition in Canada — modelled from more than twelve digital signal sources. Competition has an estimated audience of 5,828,493 people in Canada.
The average Competition fan in Canada is 41.8 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Ice Hockey World Championships, Real property, Innovation, with strongest over-indexing on Ice Hockey World Championships (1.94× the country average).
Demographically, the Competition audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
The typical Competition fan in Canada is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Competition profile in Canada.
47.8% are female, 52.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.8 |
| Estimated audience size | 5,828,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Competition audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
Where the Competition audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~4.5M | 3.58× | |
| 02 | New Brunswick | ~100K | 0.97× | |
| 03 | British Columbia | ~700K | 0.83× | |
| 04 | Alberta | ~600K | 0.83× | |
| 05 | Ontario | ~1.5M | 0.68× |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports club | Sports | 2.34× | ||
| 02 | Lowe's | Shopping | 2.26× | ||
| 03 | Vegas Golden Knights | Sports | 2.02× | ||
| 04 | Ice Hockey World Championships | Sports | 1.94× | ||
| 05 | Max Verstappen | Sports | 1.93× | ||
| 06 | Ryder Cup | Sports | 1.80× | ||
| 07 | La Liga | Sports | 1.80× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 09 | Paris Saint-Germain | Sports | 1.76× | ||
| 10 | Chicago Blackhawks | Sports | 1.74× | ||
| 11 | Real property | Home & Garden | 1.71× | ||
| 12 | Hypermarket | Shopping | 1.65× | ||
| 13 | Innovation | Business & Career | 1.64× | ||
| 14 | Detroit Red Wings | Sports | 1.62× | ||
| 15 | Tiger Woods | Sports | 1.62× | ||
| 16 | Carolina Hurricanes | Sports | 1.59× | ||
| 17 | Air pollution | Health | 1.59× | ||
| 18 | Boston Bruins | Sports | 1.58× | ||
| 19 | Solar energy | Home & Garden | 1.56× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.27× | |
| Career Orientation | POWER | 1.17× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.76× |
Competition has an estimated audience of 5,828,493 people in Canada, concentrated in Quebec and Ontario.
47.8% of Competition fans are female, 52.2% are male, with an average age of 41.8 years.
Competition fans show strongest brand affinity for Ice Hockey World Championships (1.94×), Real property (1.71×), and Innovation (1.64×) over the country average.
Competition fans in Canada are most concentrated in Quebec (reach ~4.5M), Ontario (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Competition itself, the audience over-indexes on Real property (1.71×), Innovation (1.64×), Sports club (2.34×), and Vegas Golden Knights (2.02×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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