Competition Audience in Canada
Competition has an estimated audience of 5,828,493 people in Canada. 47.8% are female, 52.2% are male, average age 41.8. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Ice Hockey World Championships, Real property, Innovation, Sports club, Lowe's.
The average Competition fan in Canada is 41.8 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Ice Hockey World Championships, Real property, Innovation, with strongest over-indexing on Ice Hockey World Championships (1.94× the country average). Demographically, the Competition audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.8 |
| Estimated audience size | 5,828,493 |
Audience persona
The typical Competition fan in Canada is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 4,371,370 | 3.58× |
| Ontario | 1,669,367 | 0.68× |
| British Columbia | 722,114 | 0.83× |
| Alberta | 599,320 | 0.83× |
| New Brunswick | 129,834 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.94× | Sports |
| Real property | 1.71× | Home & Garden |
| Innovation | 1.64× | Business & Career |
| Sports club | 2.34× | Sports |
| Lowe's | 2.26× | Shopping |
| Tabloid (newspaper format) | 1.78× | Literature |
| Solar energy | 1.56× | Home & Garden |
| Hypermarket | 1.65× | Shopping |
| Boston Bruins | 1.58× | Sports |
| Max Verstappen | 1.93× | Sports |
| Detroit Red Wings | 1.62× | Sports |
| Washington Capitals | 1.67× | Sports |
| Paris Saint-Germain | 1.76× | Sports |
| Ryder Cup | 1.8× | Sports |
| Air pollution | 1.59× | Health |
| Non-alcoholic beverage | 1.54× | Food & Beverages |
| La Liga | 1.8× | Sports |
| Chicago Blackhawks | 1.74× | Sports |
| Sports betting | 1.57× | Games |
| Tiger Woods | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.27 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
| Need for Security | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.08 |
| Indulgence | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Competition have in Canada?
Competition has an estimated audience of 5,828,493 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Competition fans?
47.8% of Competition fans are female, 52.2% are male, with an average age of 41.8 years.
Which brands do Competition fans like most?
Competition fans show strongest brand affinity for Ice Hockey World Championships (1.94×), Real property (1.71×), and Innovation (1.64×) over the country average.
Where do Competition fans live in Canada?
Competition fans in Canada are most concentrated in Quebec (reach 4,371,370), Ontario (reach 1,669,367), and British Columbia (reach 722,114). These three regions account for the largest share of the active audience.
What other brands do Competition fans also like?
Beyond Competition itself, the audience over-indexes on Real property (1.71×), Innovation (1.64×), Sports club (2.34×), and Lowe's (2.26×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.