Competition Audience in Mexico
Competition has an estimated audience of 5,643,974 people in Mexico. 38.7% are female, 61.3% are male, average age 33.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Broadcasting of sports events.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (231.35× the country average). Demographically, the Competition audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 33.2 |
| Estimated audience size | 5,643,974 |
Audience persona
The typical Competition fan in Mexico is more male, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Competition fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 231.35× | Shopping |
| Costa Rica | 463.98× | Travel & Leisure |
| Game consoles | 176.99× | Technology & Electronics |
| Catholic Church | 122.63× | Politics & Society |
| Broadcasting of sports events | 132.74× | Movies & TV |
| Mobile game | 76.32× | Games |
| Travel agency | 82.17× | Travel & Leisure |
| Sarcasm | 78.38× | Politics & Society |
| Banana | 70.8× | Food & Beverages |
| El País | 61.95× | News |
| Valentine's Day | 91.39× | Kids & Family |
| Dentistry | 50.57× | Business & Career |
| Exfoliation (cosmetology) | 91.71× | Beauty & Wellness |
| Orange (fruit) | 60.68× | Food & Beverages |
| Immigration | 63.21× | Politics & Society |
| Freeware | 31.61× | Technology & Electronics |
| Daily Horoscope | 455.05× | Internet & Social Media |
| Machu Picchu | 41.72× | Travel & Leisure |
| Pilsner | 48.04× | Food & Beverages |
| Sexology | 32.87× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.33 |
| Travelling | THRILL | 21.29 |
| Urban Lifestyle | OPEN | 4.93 |
| Risk Appetite | THRILL | 2.53 |
| Mindfulness | BALANCE | 1.34 |
| Career Orientation | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.