A data profile of the people who buy, follow and care about Competition in Mexico — modelled from more than twelve digital signal sources. Competition has an estimated audience of 5,643,974 people in Mexico.
Competition has an estimated audience of 5,643,974 people in Mexico. 38.7% are female, 61.3% are male, average age 33.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Broadcasting of sports events.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (231.35× the country average).
Demographically, the Competition audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Competition fan in Mexico is more male, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Competition profile in Mexico.
38.7% are female, 61.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 33.2 |
| Estimated audience size | 5,643,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Competition audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 463.98× | ||
| 02 | Daily Horoscope | Internet & Social Media | 455.05× | ||
| 03 | Shopping and fashion | Shopping | 231.35× | ||
| 04 | Game consoles | Technology & Electronics | 176.99× | ||
| 05 | Broadcasting of sports events | Movies & TV | 132.74× | ||
| 06 | Catholic Church | Politics & Society | 122.63× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 91.71× | ||
| 08 | Valentine's Day | Kids & Family | 91.39× | ||
| 09 | Travel agency | Travel & Leisure | 82.17× | ||
| 10 | Sarcasm | Politics & Society | 78.38× | ||
| 11 | Mobile game | Games | 76.32× | ||
| 12 | Banana | Food & Beverages | 70.80× | ||
| 13 | Immigration | Politics & Society | 63.21× | ||
| 14 | El País | News | 61.95× | ||
| 15 | Orange (fruit) | Food & Beverages | 60.68× | ||
| 16 | Dentistry | Business & Career | 50.57× | ||
| 17 | Pilsner | Food & Beverages | 48.04× | ||
| 18 | Machu Picchu | Travel & Leisure | 41.72× | ||
| 19 | Sexology | Kids & Family | 32.87× | ||
| 20 | Freeware | Technology & Electronics | 31.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.33× | |
| Travelling | THRILL | 21.29× | |
| Urban Lifestyle | OPEN | 4.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.85× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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