Competition Audience in Mexico
Competition has an estimated audience of 5,643,974 people in Mexico. 38.7% are female, 61.3% are male, average age 33.2. Top brand affinities: MSN, Broadcasting of sports events, Banana, Catholic Church, Game consoles.
Top brand affinities include MSN, Broadcasting of sports events, Banana, with strongest over-indexing on MSN (4.19× the country average). Demographically, the Competition audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 33.2 |
| Estimated audience size | 5,643,974 |
Audience persona
The typical Competition fan in Mexico is more male, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.19× | News |
| Broadcasting of sports events | 5.81× | Movies & TV |
| Banana | 3.36× | Food & Beverages |
| Catholic Church | 2.92× | Politics & Society |
| Game consoles | 2.36× | Technology & Electronics |
| Travel agency | 3.06× | Travel & Leisure |
| Pedro Pascal | 2.88× | Movies & TV |
| Sarcasm | 2.82× | Politics & Society |
| El País | 2.88× | News |
| Immigration | 5.37× | Politics & Society |
| Freeware | 2.53× | Technology & Electronics |
| Dentistry | 2.5× | Business & Career |
| Orange (fruit) | 4.36× | Food & Beverages |
| Rim (wheel) | 4.02× | Cars & Mobility |
| High school | 3.03× | Business & Career |
| Machu Picchu | 3.27× | Travel & Leisure |
| Pilsner | 3.81× | Food & Beverages |
| Papaya | 2.99× | Food & Beverages |
| Improvisation | 3.6× | Music & Radio |
| Sexology | 2.48× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.37 |
| Travelling | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.03 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.