A data profile of the people who buy, follow and care about Videotelephony in Italy — modelled from more than twelve digital signal sources. Videotelephony has an estimated audience of 3,747,770 people in Italy.
The average Videotelephony fan in Italy is 45.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Instant messaging, Smiley, with strongest over-indexing on WhatsApp (3.42× the country average).
Demographically, the Videotelephony audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Videotelephony fan in Italy is balanced, around 45.4 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Videotelephony profile in Italy.
53.4% are female, 46.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 45.4 |
| Estimated audience size | 3,747,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Videotelephony audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.7% |
| India | 7.2% |
Where the Videotelephony audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~100K | 1.06× | |
| 02 | Puglia | ~300K | 1.05× | |
| 03 | Liguria | ~100K | 1.04× | |
| 04 | Marche | ~100K | 1.03× | |
| 05 | Friuli-Venezia Giulia | ~70K | 1.03× | |
| 06 | Sicilia | ~300K | 1.01× | |
| 07 | Emilia-Romagna | ~300K | 1.01× | |
| 08 | Tuscany | ~300K | 1.01× | |
| 09 | Abruzzo | ~80K | 1.01× | |
| 10 | Trentino-Alto Adige/Südtirol | ~70K | 1.01× | |
| 11 | Piedmont | ~300K | 1.00× | |
| 12 | Umbria | ~60K | 1.00× | |
| 13 | Campania | ~400K | 0.99× | |
| 14 | Veneto | ~300K | 0.99× | |
| 15 | Sardinia | ~100K | 0.99× | |
| 16 | Lazio | ~400K | 0.97× | |
| 17 | Lombardy | ~600K | 0.93× | |
| 18 | Molise | 0.00× | ||
| 19 | Basilicata | 0.00× | ||
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Videotelephony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smiley | Internet & Social Media | 4.00× | ||
| 02 | Freeware | Technology & Electronics | 3.73× | ||
| 03 | Instant messaging | Internet & Social Media | 3.48× | ||
| 04 | Internet & Social Media | 3.42× | |||
| 05 | UniEuro | Shopping | 2.22× | ||
| 06 | Subito.it | Shopping | 2.15× | ||
| 07 | Catholic Church | Politics & Society | 1.71× | ||
| 08 | God | Politics & Society | 1.67× | ||
| 09 | Communication | Technology & Electronics | 1.65× | ||
| 10 | Mediterranean Sea | Travel & Leisure | 1.62× | ||
| 11 | Naples | Travel & Leisure | 1.56× | ||
| 12 | Sicily | Travel & Leisure | 1.55× | ||
| 13 | Corriere della Sera | News | 1.54× | ||
| 14 | Il Fatto Quotidiano | News | 1.54× | ||
| 15 | YouTube | Movies & TV | 1.53× | ||
| 16 | Video | Movies & TV | 1.53× | ||
| 17 | Rome | Travel & Leisure | 1.52× | ||
| 18 | Milan | Travel & Leisure | 1.52× | ||
| 19 | Software | Technology & Electronics | 1.52× | ||
| 20 | Social media | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Need for Security | CONSERVATISM | 1.66× | |
| Patriotism | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.99× | |
| Design Affinity | PREMIUM | 1.00× | |
| Price Sensitivity | PREMIUM | 1.03× |
Videotelephony has an estimated audience of 3,747,770 people in Italy, concentrated in Lombardy and Lazio.
53.4% of Videotelephony fans are female, 46.6% are male, with an average age of 45.4 years.
Videotelephony fans show strongest brand affinity for WhatsApp (3.42×), Instant messaging (3.48×), and Smiley (4×) over the country average.
Videotelephony fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Videotelephony itself, the audience over-indexes on Instant messaging (3.48×), Smiley (4×), UniEuro (2.22×), and Freeware (3.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Videotelephony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.