Videotelephony Audience in Brazil
Videotelephony has an estimated audience of 9,223,414 people in Brazil. 61.5% are female, 38.5% are male, average age 44.2. Top regions: São Paulo, Minas Gerais, Bahia.
The average Videotelephony fan in Brazil is 44.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Demographically, the Videotelephony audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Technology & Electronics · Type: Topic
Demographics of Videotelephony fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.2 |
| Estimated audience size | 9,223,414 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 594,861 | 0.25× |
| Minas Gerais | 389,829 | 0.41× |
| Bahia | 385,085 | 0.63× |
| Pará | 334,444 | 1.11× |
| Pernambuco | 298,385 | 0.71× |
| Rondônia | 270,411 | 3.52× |
| Rio de Janeiro | 264,558 | 0.31× |
| Mato Grosso | 257,684 | 1.49× |
| Espírito Santo | 251,119 | 1.31× |
| Rio Grande do Sul | 243,337 | 0.45× |
| Paraná | 242,727 | 0.43× |
| Goiás | 232,703 | 0.66× |
| Paraíba | 226,435 | 1.22× |
| Maranhão | 222,056 | 0.96× |
| Santa Catarina | 220,646 | 0.52× |
| Ceará | 218,630 | 0.54× |
| Amazonas | 197,604 | 1.23× |
| Piauí | 191,960 | 1.5× |
| Mato Grosso do Sul | 169,731 | 1.26× |
| Federal District | 166,336 | 1.08× |
| Alagoas | 162,043 | 1.2× |
| Sergipe | 153,655 | 1.6× |
| Rio Grande do Norte | 118,557 | 0.77× |
| Tocantins | 105,521 | 1.73× |
| Amapá | 31,197 | 0.95× |
| Roraima | 30,051 | 1.15× |
| Acre | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.42 |
| Patriotism | CONSERVATISM | 1.37 |
| Convenience Orientation | PREMIUM | 1.29 |
| Social Media Usage | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.21 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.7% |
| India | 7.2% |
See Videotelephony audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Videotelephony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.