A data profile of the people who buy, follow and care about Communication in Italy — modelled from more than twelve digital signal sources. Communication has an estimated audience of 18,099,274 people in Italy.
Communication has an estimated audience of 18,099,274 people in Italy. 55.1% are female, 44.9% are male, average age 43.4. Top brand affinities: Wikipedia, WhatsApp, Mediaset, Singer-songwriter, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Mediaset, with strongest over-indexing on Wikipedia (3.23× the country average).
Demographically, the Communication audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Communication fan in Italy is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Communication profile in Italy.
55.1% are female, 44.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.4 |
| Estimated audience size | 18,099,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Communication audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.23× | ||
| 02 | Satire | Literature | 2.63× | ||
| 03 | New Testament | Politics & Society | 2.50× | ||
| 04 | Mediaset | Technology & Electronics | 2.28× | ||
| 05 | Doctor of Medicine | Business & Career | 1.83× | ||
| 06 | Dentistry | Business & Career | 1.81× | ||
| 07 | Volunteering | Politics & Society | 1.80× | ||
| 08 | General practitioner | Health | 1.80× | ||
| 09 | Master of Business Administration | Business & Career | 1.71× | ||
| 10 | Singer-songwriter | Music & Radio | 1.66× | ||
| 11 | Champagne | Food & Beverages | 1.63× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.60× | ||
| 13 | Internet & Social Media | 1.56× | |||
| 14 | Travel website | Travel & Leisure | 1.55× | ||
| 15 | Video hosting service | Technology & Electronics | 1.55× | ||
| 16 | Financial services | Business & Career | 1.54× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 18 | Contemporary R&B | Music & Radio | 1.53× | ||
| 19 | Musical theatre | Movies & TV | 1.51× | ||
| 20 | Serie B | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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