Communication Audience in Italy
Communication has an estimated audience of 18,099,274 people in Italy. 55.1% are female, 44.9% are male, average age 43.4. Top brand affinities: Horoscope, Progressive rock, Instant messaging, Dentistry, Pillow.
Top brand affinities include Horoscope, Progressive rock, Instant messaging, with strongest over-indexing on Horoscope (7.17× the country average). Demographically, the Communication audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.4 |
| Estimated audience size | 18,099,274 |
Audience persona
The typical Communication fan in Italy is more female, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 7.17× | Health |
| Progressive rock | 5.14× | Music & Radio |
| Instant messaging | 2.81× | Internet & Social Media |
| Dentistry | 3.4× | Business & Career |
| Pillow | 3.93× | Home & Garden |
| Gazebo | 5.82× | Home & Garden |
| General practitioner | 2.99× | Health |
| Slovenia | 2.22× | Travel & Leisure |
| Canada | 2.1× | Travel & Leisure |
| Expert (company) | 2.64× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Library | 2.9× | Literature |
| Day trading | 5.3× | Business & Career |
| Germany | 2.57× | Travel & Leisure |
| Weather | 2.5× | Home & Garden |
| Tattoos | 1.5× | Fashion & Accessoires |
| Mediaset | 1.99× | Technology & Electronics |
| Europcar | 4.85× | Cars & Mobility |
| Enoteca | 2.6× | Food & Beverages |
| Saatchi Gallery | 4.8× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.37 |
| Community Orientation | OPEN | 1.21 |
| Social Media Usage | JOY | 1.01 |
| Extroversion | THRILL | 0.99 |
| Mindfulness | BALANCE | 0.96 |
| Patriotism | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.