Communication Audience in Brazil
Communication has an estimated audience of 17,943,887 people in Brazil. 59.0% are female, 41.0% are male, average age 42.5. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Harry Potter, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.75× the country average). Demographically, the Communication audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Tradition.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.5 |
| Estimated audience size | 17,943,887 |
Audience persona
The typical Communication fan in Brazil is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.75× | Sports |
| Sport Club Corinthians Paulista | 1.86× | Sports |
| São Paulo FC | 1.73× | Sports |
| Harry Potter | 1.52× | Movies & TV |
| Cruzeiro Esporte Clube | 1.57× | Sports |
| Neymar | 1.69× | Sports |
| Nature | 1.72× | Home & Garden |
| Sport Club Internacional | 1.66× | Sports |
| 1.58× | Internet & Social Media | |
| Grêmio Foot-Ball Porto Alegrense | 1.77× | Sports |
| Social media | 1.61× | Business & Career |
| Preta Gil | 1.51× | Music & Radio |
| 1.88× | Technology & Electronics | |
| Sport Club do Recife | 2.05× | Sports |
| UEFA Champions League | 1.74× | Sports |
| Spotify | 1.75× | Internet & Social Media |
| Electrolux | 2.17× | Home & Garden |
| Brazil national football team | 1.87× | Sports |
| Samsung | 1.89× | Technology & Electronics |
| Botafogo de Futebol e Regatas | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.56 |
| Creativity | OPEN | 1.48 |
| Price Sensitivity | PREMIUM | 1.41 |
| Social Media Usage | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.