Rascasse Audience Intelligence

Albert Einstein Audience in Brazil

A data profile of the people who buy, follow and care about Albert Einstein in Brazil — modelled from more than twelve digital signal sources. Albert Einstein has an estimated audience of 3,463,426 people in Brazil.

#104among Person in Brazil#121in Technology & Electronics

The average Albert Einstein fan in Brazil is 44.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Monterrey Institute of Technology and Higher Education, Stephen Hawking, PubMed, with strongest over-indexing on Monterrey Institute of Technology and Higher Education (27.86× the country average).

Demographically, the Albert Einstein audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Albert Einstein fan in Brazil is more female, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Monterrey Institute of Technology and Higher Education.

Category: Technology & Electronics · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albert Einstein profile in Brazil.

Audience size
3.5M
in Brazil
Gender
63.0%♀
37.0% male
Age
44.7
average years
Country rank
#1979
Person in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Albert Einstein fans

63.0% are female, 37.0% are male, average age 44.7.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Albert Einstein audience in Brazil
MetricValue
Female63.0%
Male37.0%
Average age44.7
Estimated audience size3,463,426
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Albert Einstein audience in Brazil
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4921%
50+37%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Albert Einstein audience comes from Brazil.

Worldwide audience distribution share by country for Albert Einstein
CountryShare
United States19.6%
Brazil12.8%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albert Einstein audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Albert Einstein fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~20K1.22×
02Roraima~10K1.17×
03Pará~100K1.13×
04São Paulo~1M1.12×
05Amazonas~70K1.12×
06Acre~10K1.12×
07Mato Grosso~70K1.09×
08Maranhão~90K1.08×
09Rio Grande do Norte~60K1.06×
10Goiás~100K1.03×
11Paraíba~70K1.02×
12Alagoas~50K1.01×
13Rondônia~30K1.00×
14Pernambuco~200K0.99×
15Piauí~50K0.99×
16Sergipe~40K0.99×
17Bahia~200K0.94×
18Mato Grosso do Sul~50K0.94×
19Tocantins~20K0.92×
20Espírito Santo~70K0.91×
21Santa Catarina~100K0.90×
22Minas Gerais~300K0.89×
23Ceará~100K0.89×
24Rio Grande do Sul~200K0.88×
25Federal District~50K0.87×
26Rio de Janeiro~300K0.84×
27Paraná~200K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albert Einstein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albert Einstein audience
#·InterestCategoryAffinity×
01University of ZurichBusiness & Career33.56×
02University of BernBusiness & Career32.86×
03Institute for Advanced StudyBusiness & Career32.02×
04ETH ZurichBusiness & Career31.80×
05Humboldt University of BerlinBusiness & Career30.92×
06Princeton, New JerseyTravel & Leisure29.96×
07Monterrey Institute of Technology and Higher EducationBusiness & Career27.86×
08BernTravel & Leisure23.07×
09Private healthcareHealth21.94×
10PhysicistBusiness & Career17.90×
11Theoretical physicsBusiness & Career16.06×
12Stephen HawkingBusiness & Career13.84×
13Nobel PrizePolitics & Society13.57×
14Hospitality management studiesBusiness & Career12.00×
15PubMedInternet & Social Media8.77×
16Stand by Me (film)Movies & TV7.88×
17Bill GatesBusiness & Career7.38×
18ResearchBusiness & Career2.19×
19South AmericaTravel & Leisure1.58×
20MedicineBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albert Einstein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albert Einstein audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.57×
Community OrientationOPEN1.49×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albert Einstein audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Pet OwnershipJOY0.95×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Albert Einstein have in Brazil?

Albert Einstein has an estimated audience of 3,463,426 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Albert Einstein fans?

63.0% of Albert Einstein fans are female, 37.0% are male, with an average age of 44.7 years.

03

Which brands do Albert Einstein fans like most?

Albert Einstein fans show strongest brand affinity for Monterrey Institute of Technology and Higher Education (27.86×), Stephen Hawking (13.84×), and PubMed (8.77×) over the country average.

04

Where do Albert Einstein fans live in Brazil?

Albert Einstein fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Albert Einstein fans also like?

Beyond Albert Einstein itself, the audience over-indexes on Stephen Hawking (13.84×), PubMed (8.77×), University of Zurich (33.56×), and Humboldt University of Berlin (30.92×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Brazil

See Albert Einstein audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Albert Einstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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