Rascasse Audience Intelligence

Albert Einstein Audience in Germany

A data profile of the people who buy, follow and care about Albert Einstein in Germany — modelled from more than twelve digital signal sources. Albert Einstein has an estimated audience of 1,738,258 people in Germany.

#373among Person in Germany#205in Technology & Electronics

The average Albert Einstein fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ETH Zurich, Nobel Prize in Physics, Institute for Advanced Study, with strongest over-indexing on ETH Zurich (42.13× the country average).

Demographically, the Albert Einstein audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Albert Einstein fan in Germany is more female, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for ETH Zurich.

Category: Technology & Electronics · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albert Einstein profile in Germany.

Audience size
1.7M
in Germany
Gender
57.0%♀
43.0% male
Age
41.9
average years
Country rank
#3867
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Albert Einstein fans

57.0% are female, 43.0% are male, average age 41.9.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Albert Einstein audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age41.9
Estimated audience size1,738,258
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Albert Einstein audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3920%
40-4927%
50+23%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Albert Einstein audience comes from Germany.

Worldwide audience distribution share by country for Albert Einstein
CountryShare
United States19.6%
Brazil12.8%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albert Einstein audience in Germany is strongest.

Fig. 05

Top regions by affinity

Albert Einstein fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.13×
02Nordrhein-Westfalen~400K1.10×
03Bremen~20K1.06×
04Niedersachsen~200K1.05×
05Hessen~100K1.04×
06Rheinland-Pfalz~90K1.03×
07Berlin~80K1.02×
08Brandenburg~60K1.02×
09Bayern~300K1.00×
10Sachsen~90K0.97×
11Thüringen~40K0.96×
12Hamburg~40K0.95×
13Saarland~20K0.94×
14Schleswig-Holstein~60K0.92×
15Mecklenburg-Vorpommern~30K0.91×
16Sachsen-Anhalt~40K0.90×
Fig. 06

Affinity by region

Affinity by region — Albert Einstein, Germany
0.90×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albert Einstein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albert Einstein audience
#·InterestCategoryAffinity×
01Institute for Advanced StudyBusiness & Career49.00×
02Princeton, New JerseyTravel & Leisure47.25×
03Nobel Prize in PhysicsBusiness & Career45.23×
04ETH ZurichBusiness & Career42.13×
05University of BernBusiness & Career41.62×
06Theoretical physicsBusiness & Career31.89×
07PhysicistBusiness & Career31.31×
08AgnosticismPolitics & Society26.00×
09CosmologyPolitics & Society20.52×
10Nobel PrizePolitics & Society19.25×
11ZionismPolitics & Society19.11×
12University of ZurichBusiness & Career18.04×
13Leiden UniversityBusiness & Career11.58×
14JudaismPolitics & Society10.08×
15University of OxfordBusiness & Career8.93×
16Humboldt University of BerlinBusiness & Career7.77×
17Jüdische AllgemeineNews5.59×
18Science (journal)Business & Career3.74×
19Der TagesspiegelNews2.25×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albert Einstein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albert Einstein audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.39×
Community OrientationOPEN1.56×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albert Einstein audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Luxury OrientationPREMIUM0.91×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Albert Einstein have in Germany?

Albert Einstein has an estimated audience of 1,738,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Albert Einstein fans?

57.0% of Albert Einstein fans are female, 43.0% are male, with an average age of 41.9 years.

03

Which brands do Albert Einstein fans like most?

Albert Einstein fans show strongest brand affinity for ETH Zurich (42.13×), Nobel Prize in Physics (45.23×), and Institute for Advanced Study (49×) over the country average.

04

Where do Albert Einstein fans live in Germany?

Albert Einstein fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Albert Einstein fans also like?

Beyond Albert Einstein itself, the audience over-indexes on Nobel Prize in Physics (45.23×), Institute for Advanced Study (49×), Physicist (31.31×), and Judaism (10.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Albert Einstein audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Albert Einstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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