A data profile of the people who buy, follow and care about ETH Zurich in Germany — modelled from more than twelve digital signal sources. ETH Zurich has an estimated audience of 299,628 people in Germany.
ETH Zurich has an estimated audience of 299,628 people in Germany. 51.7% are female, 48.3% are male, average age 28.1. Top brand affinities: Humboldt University of Berlin, Albert Einstein, University of Oxford, University of Leeds, University of Mannheim.
Top brand affinities include Humboldt University of Berlin, Albert Einstein, University of Oxford, with strongest over-indexing on Humboldt University of Berlin (57.14× the country average).
Demographically, the ETH Zurich audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical ETH Zurich fan in Germany is balanced, around 28.1 years old, with strong Spirituality tendencies and a notable affinity for Humboldt University of Berlin.
The key figures that characterise the ETH Zurich profile in Germany.
51.7% are female, 48.3% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 28.1 |
| Estimated audience size | 299,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 17% | |
| 30-39 | 10% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide ETH Zurich audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 13.9% |
| Japan | 7.5% |
The strongest cross-interests of the ETH Zurich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Leeds | Business & Career | 65.02× | ||
| 02 | Humboldt University of Berlin | Business & Career | 57.14× | ||
| 03 | Albert Einstein | Technology & Electronics | 42.13× | ||
| 04 | University of Oxford | Business & Career | 39.62× | ||
| 05 | Hermann Hesse | Literature | 33.51× | ||
| 06 | University of Cambridge | Business & Career | 28.41× | ||
| 07 | University of Mannheim | Business & Career | 28.09× | ||
| 08 | Columbia University | Business & Career | 28.07× | ||
| 09 | University of Bonn | Business & Career | 24.35× | ||
| 10 | ESCP Europe | Business & Career | 21.49× | ||
| 11 | University of Augsburg | Business & Career | 20.00× | ||
| 12 | Free University of Berlin | Business & Career | 19.74× | ||
| 13 | Rose Leslie | Movies & TV | 19.35× | ||
| 14 | Beekeeper | Food & Beverages | 15.53× | ||
| 15 | RWTH Aachen University | Business & Career | 12.15× | ||
| 16 | Sabrina Carpenter | Music & Radio | 7.66× | ||
| 17 | Müller (company) | Food & Beverages | 2.99× | ||
| 18 | Tagesschau | Movies & TV | 2.44× | ||
| 19 | Family | Kids & Family | 2.05× | ||
| 20 | Germany | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.64× | |
| Community Orientation | OPEN | 1.86× | |
| Individualism | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Sports Activity | POWER | 0.79× | |
| Sustainability | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for ETH Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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