Rascasse Audience Intelligence

ESCP Europe Audience in Germany

A data profile of the people who buy, follow and care about ESCP Europe in Germany — modelled from more than twelve digital signal sources. ESCP Europe has an estimated audience of 303,706 people in Germany.

#58among University in Germany#1617among POI in Germany#1162in Business & Career

The average ESCP Europe fan in Germany is 32.2 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen.

Top brand affinities include INSEAD, Just in time (business), WEEKEND OFFENDER, with strongest over-indexing on INSEAD (235.38× the country average).

Demographically, the ESCP Europe audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ESCP Europe fan in Germany is balanced, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for INSEAD.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ESCP Europe profile in Germany.

Audience size
304K
in Germany
Gender
45.9%♀
54.1% male
Age
32.2
average years
Country rank
#17160
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ESCP Europe fans

45.9% are female, 54.1% are male, average age 32.2.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for ESCP Europe audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age32.2
Estimated audience size303,706
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the ESCP Europe audience in Germany
Age bracketShare%
16-1927%
20-2936%
30-3921%
40-499%
50+7%
Fig. 04

Worldwide distribution

8.3%

of the worldwide ESCP Europe audience comes from Germany.

Worldwide audience distribution share by country for ESCP Europe
CountryShare
France39.6%
Germany8.3%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ESCP Europe audience in Germany is strongest.

Fig. 05

Top regions by affinity

ESCP Europe fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K7.52×
02Hamburg~8K1.18×
03Hessen~30K1.14×
04Bremen~2K0.92×
05Saarland~3K0.91×
06Mecklenburg-Vorpommern~5K0.89×
07Bayern~40K0.88×
08Brandenburg~8K0.88×
09Thüringen~7K0.86×
10Sachsen-Anhalt~7K0.85×
11Schleswig-Holstein~8K0.75×
12Rheinland-Pfalz~10K0.74×
13Baden-Württemberg~30K0.72×
14Sachsen~10K0.71×
15Nordrhein-Westfalen~40K0.61×
16Niedersachsen~20K0.61×
Fig. 06

Affinity by region

Affinity by region — ESCP Europe, Germany
0.61×1.00×7.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ESCP Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ESCP Europe audience
#·InterestCategoryAffinity×
01KEDGE Business SchoolBusiness & Career288.82×
02EMLYON Business SchoolBusiness & Career244.32×
03INSEADBusiness & Career235.38×
04Wharton School of the University of PennsylvaniaBusiness & Career233.34×
05WEEKEND OFFENDERFashion & Accessoires208.78×
06The MBA TourTopic207.99×
07Mini-MBATopic168.23×
08EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord)Business & Career163.76×
09Derren BrownMovies & TV163.42×
10ESADE Business SchoolBusiness & Career158.24×
11Stanford Graduate School of BusinessBusiness & Career150.12×
12Just in time (business)Business & Career130.23×
13HEC ParisBusiness & Career122.57×
14ConflictMusic & Radio113.44×
15London Business SchoolBusiness & Career46.55×
16London School of EconomicsBusiness & Career45.63×
17Erasmus University RotterdamBusiness & Career44.92×
18David Copperfield (illusionist)Movies & TV41.10×
19Ehrlich BrothersMovies & TV21.06×
20Google EarthInternet & Social Media20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ESCP Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ESCP Europe audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.14×
Career OrientationPOWER2.06×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ESCP Europe audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
DIY MentalityTHRILL0.95×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ESCP Europe have in Germany?

ESCP Europe has an estimated audience of 303,706 people in Germany, concentrated in Berlin and Bayern.

02

What is the gender split and age of ESCP Europe fans?

45.9% of ESCP Europe fans are female, 54.1% are male, with an average age of 32.2 years.

03

Which brands do ESCP Europe fans like most?

ESCP Europe fans show strongest brand affinity for INSEAD (235.38×), Just in time (business) (130.23×), and WEEKEND OFFENDER (208.78×) over the country average.

04

Where do ESCP Europe fans live in Germany?

ESCP Europe fans in Germany are most concentrated in Berlin (reach ~100K), Bayern (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ESCP Europe fans also like?

Beyond ESCP Europe itself, the audience over-indexes on Just in time (business) (130.23×), WEEKEND OFFENDER (208.78×), Wharton School of the University of Pennsylvania (233.34×), and HEC Paris (122.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See ESCP Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ESCP Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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