ESCP Europe Audience in Germany
ESCP Europe has an estimated audience of 303,706 people in Germany. 45.9% are female, 54.1% are male, average age 32.2. Top regions: Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities: INSEAD, Just in time (business), WEEKEND OFFENDER, Wharton School of the University of Pennsylvania, HEC Paris.
The average ESCP Europe fan in Germany is 32.2 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities include INSEAD, Just in time (business), WEEKEND OFFENDER, with strongest over-indexing on INSEAD (235.38× the country average). Demographically, the ESCP Europe audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of ESCP Europe fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 32.2 |
| Estimated audience size | 303,706 |
Audience persona
The typical ESCP Europe fan in Germany is balanced, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for INSEAD.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 105,781 | 7.79× |
| Bayern | 43,089 | 0.88× |
| Nordrhein-Westfalen | 38,129 | 0.57× |
| Hessen | 27,108 | 1.17× |
| Baden-Württemberg | 25,906 | 0.63× |
| Niedersachsen | 11,431 | 0.39× |
| Hamburg | 8,422 | 1.23× |
| Rheinland-Pfalz | 8,106 | 0.53× |
| Brandenburg | 7,170 | 0.76× |
| Sachsen | 4,477 | 0.3× |
| Schleswig-Holstein | 4,105 | 0.38× |
| Sachsen-Anhalt | 1,768 | 0.22× |
| Thüringen | 1,745 | 0.23× |
| Bremen | 1,138 | 0.44× |
| Mecklenburg-Vorpommern | 1,102 | 0.19× |
| Saarland | 1,095 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| INSEAD | 235.38× | Business & Career |
| Just in time (business) | 130.23× | Business & Career |
| WEEKEND OFFENDER | 208.78× | Fashion & Accessoires |
| Wharton School of the University of Pennsylvania | 233.34× | Business & Career |
| HEC Paris | 122.57× | Business & Career |
| Stanford Graduate School of Business | 150.12× | Business & Career |
| KEDGE Business School | 288.82× | Business & Career |
| EMLYON Business School | 244.32× | Business & Career |
| EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord) | 163.76× | Business & Career |
| London School of Economics | 45.63× | Business & Career |
| Ehrlich Brothers | 21.06× | Movies & TV |
| The MBA Tour | 207.99× | |
| Google Earth | 20× | Internet & Social Media |
| ESADE Business School | 158.24× | Business & Career |
| London Business School | 46.55× | Business & Career |
| Conflict | 113.44× | Music & Radio |
| David Copperfield (illusionist) | 41.1× | Movies & TV |
| Erasmus University Rotterdam | 44.92× | Business & Career |
| Mini-MBA | 168.23× | |
| Derren Brown | 163.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.1 |
| Early Adopter Mentality | POWER | 2.22 |
| Sustainability | BALANCE | 2.08 |
| Individualism | JOY | 1.84 |
| Risk Appetite | THRILL | 1.83 |
| Social Media Usage | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 39.7% |
| Germany | 8.3% |
| Japan | 5.7% |
See ESCP Europe audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does ESCP Europe have in Germany?
ESCP Europe has an estimated audience of 303,706 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of ESCP Europe fans?
45.9% of ESCP Europe fans are female, 54.1% are male, with an average age of 32.2 years.
Which brands do ESCP Europe fans like most?
ESCP Europe fans show strongest brand affinity for INSEAD (235.38×), Just in time (business) (130.23×), and WEEKEND OFFENDER (208.78×) over the country average.
Where do ESCP Europe fans live in Germany?
ESCP Europe fans in Germany are most concentrated in Berlin (reach 105,781), Bayern (reach 43,089), and Nordrhein-Westfalen (reach 38,129). These three regions account for the largest share of the active audience.
What other brands do ESCP Europe fans also like?
Beyond ESCP Europe itself, the audience over-indexes on Just in time (business) (130.23×), WEEKEND OFFENDER (208.78×), Wharton School of the University of Pennsylvania (233.34×), and HEC Paris (122.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ESCP Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.