London Business School Audience in Germany
London Business School has an estimated audience of 339,968 people in Germany. 58.7% are female, 41.3% are male, average age 30.6. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Stanford Graduate School of Business, Wharton School of the University of Pennsylvania, University of Bristol, ESCP Europe, Nottingham Trent University.
The average London Business School fan in Germany is 30.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Stanford Graduate School of Business, Wharton School of the University of Pennsylvania, University of Bristol, with strongest over-indexing on Stanford Graduate School of Business (258.93× the country average). Demographically, the London Business School audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of London Business School fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 30.6 |
| Estimated audience size | 339,968 |
Audience persona
The typical London Business School fan in Germany is more female, around 30.6 years old, with strong Career Orientation tendencies and a notable affinity for Stanford Graduate School of Business.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 89,506 | 1.64× |
| Nordrhein-Westfalen | 83,900 | 1.13× |
| Hessen | 66,353 | 2.56× |
| Baden-Württemberg | 56,064 | 1.21× |
| Berlin | 30,940 | 2.04× |
| Niedersachsen | 21,483 | 0.65× |
| Rheinland-Pfalz | 14,384 | 0.84× |
| Hamburg | 13,355 | 1.74× |
| Schleswig-Holstein | 9,756 | 0.8× |
| Sachsen | 6,873 | 0.41× |
| Brandenburg | 5,719 | 0.54× |
| Thüringen | 3,669 | 0.42× |
| Bremen | 2,684 | 0.92× |
| Mecklenburg-Vorpommern | 2,370 | 0.37× |
| Sachsen-Anhalt | 2,260 | 0.26× |
| Saarland | 1,976 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stanford Graduate School of Business | 258.93× | Business & Career |
| Wharton School of the University of Pennsylvania | 262.97× | Business & Career |
| University of Bristol | 135.63× | Business & Career |
| ESCP Europe | 109.59× | Business & Career |
| Nottingham Trent University | 98.87× | Business & Career |
| International business development | 196.76× | Business & Career |
| W9 (TV channel) | 165.17× | Movies & TV |
| Chamberlain College of Nursing | 154.18× | Business & Career |
| Imperial College Business School | 185.44× | Business & Career |
| University of Sydney Business School | 247.48× | Business & Career |
| KEDGE Business School | 213.47× | Business & Career |
| EMLYON Business School | 179.77× | Business & Career |
| Hult International Business School | 205.09× | Business & Career |
| University of Pennsylvania | 99.27× | Business & Career |
| University of Sydney | 146.42× | Business & Career |
| University of Nottingham | 87.96× | Business & Career |
| ESADE Business School | 143.56× | Business & Career |
| Harvard Business School | 26.49× | Business & Career |
| Michelangelo | 20× | Arts & Culture |
| Kellogg School of Management | 152.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.85 |
| Travelling | THRILL | 2.8 |
| Early Adopter Mentality | POWER | 2.26 |
| Risk Appetite | THRILL | 1.73 |
| Need for Security | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 10.1% |
| Japan | 9.3% |
See London Business School audiences in other countries
- London Business School — United States
- London Business School — United Kingdom
- London Business School — France
- London Business School — Italy
- London Business School — Spain
- London Business School — Brazil
- London Business School — Japan
- London Business School — South Korea
- London Business School — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does London Business School have in Germany?
London Business School has an estimated audience of 339,968 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of London Business School fans?
58.7% of London Business School fans are female, 41.3% are male, with an average age of 30.6 years.
Which brands do London Business School fans like most?
London Business School fans show strongest brand affinity for Stanford Graduate School of Business (258.93×), Wharton School of the University of Pennsylvania (262.97×), and University of Bristol (135.63×) over the country average.
Where do London Business School fans live in Germany?
London Business School fans in Germany are most concentrated in Bayern (reach 89,506), Nordrhein-Westfalen (reach 83,900), and Hessen (reach 66,353). These three regions account for the largest share of the active audience.
What other brands do London Business School fans also like?
Beyond London Business School itself, the audience over-indexes on Wharton School of the University of Pennsylvania (262.97×), University of Bristol (135.63×), ESCP Europe (109.59×), and Nottingham Trent University (98.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for London Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.